Joel Nathan Pessina AYOS Industries
Redondo Beach,California
Summary
Accomplished systems integrator and Senior Vice President with a proven record of transforming operational inefficiencies into revenue growth. At Red State Gold Group, I engineered advanced automation systems that increased lead connection rates by over 20% and helped close the largest deal in company history. While my background is rooted in high-value finance, my automation expertise applies to a wide range of industries—designing fully integrated, AI-driven client engagement systems capable of handling scheduling, reminders, rescheduling, payment processing, and long-term retention outreach.
Overview
2026
2026
years of professional experience
Work History
FOUNDER & DIRECTOR
Ayos Industries
- End-to-End Business Process Automation – Designed and implemented complete automation systems for businesses in multiple industries that required zero ongoing employee interface to operate. These systems managed client acquisition, scheduling, payment processing, follow-ups, and retention marketing without human intervention.
- Universal Automation Solutions – Created adaptable, scalable automation frameworks for every business Ayos Industries has worked with, ensuring processes were tailored to their operational model while maximizing efficiency and minimizing overhead.
- System Integration Across Platforms – Connected disparate tools—CRMs, social media messaging, email marketing, SMS gateways, payment processors, and scheduling apps—into unified systems that operated seamlessly without manual coordination.
- Operational Scalability – Enabled businesses to handle significantly higher client volumes without hiring additional staff by leveraging automation for repetitive tasks and client communications.
- Customized Client Journeys – Developed intelligent workflows that adapted to client behaviors (e.g., missed appointments, seasonal needs, follow-up timing), turning one-time customers into long-term repeat clients.
Senior Vice President/ Senior Systems Manager
Red State Gold Group
01.2024 - Current
- Comprehensive AI Client Interaction Systems – Designed and deployed automated systems that could manage every stage of client engagement, including:
- Responding instantly to inbound inquiries from multiple channels (social media, SMS, email).
- Checking availability in real time and scheduling appointments or consultations.
- Sending automated confirmations, reminders, and rescheduling prompts.
- Processing payments directly through integrated scheduling or CRM platforms.
- Launching post-service follow-ups to encourage repeat business based on client usage cycles.
- Lead & Client Reconnection Automation – Engineered reconnection systems that re-engaged missed or dropped leads automatically, leading to multiple six-figure sales recoveries—including one record-breaking deal that was reconnected three separate times before closing.
- Operational Workflow Redesign – Converted manual scheduling, follow-up, and reconnection processes into automated pipelines, allowing teams to focus on revenue-driving activities instead of repetitive administrative tasks.
- Cross-Platform Integration Expertise – Merged CRM, dialer, scheduling, and communication platforms into unified workflows, ensuring no inbound lead or client inquiry was lost in transition between systems.
- Proven ROI from Automation – Increased connection rates for meaningful calls from 6% to 13.36%, with certain strategies boosting performance by over 36% compared to traditional methods—all without increasing workload.
Squadron Fire Support Non-Commissioned Officer
U.S. Department of Defense
02.2017 - 01.2023
- Mission-Critical Systems Coordination – Integrated complex communication, targeting, and command systems under time-sensitive conditions to ensure seamless operational execution.
- High-Stress Decision-Making – Delivered accurate, rapid solutions in high-pressure environments with zero tolerance for error.
- Large-Scale Operational Planning – Managed multi-unit coordination involving personnel, equipment, and technology across expansive operational theaters.
- Secure Data Transmission – Utilized encrypted, classified communication systems to maintain operational security while relaying mission-critical data.
- Automation & Systems Integration – Leveraged advanced targeting and communication platforms to automate fire support calculations and streamline mission workflows.
- Adaptive Problem-Solving – Created real-time solutions to evolving challenges, adjusting strategies instantly based on dynamic battlefield conditions.
- Cross-Functional Coordination – Synchronized operations between intelligence, logistics, and combat units for unified mission execution.
- Secret Clearance Operations – Operated within the parameters of a U.S. Department of Defense Secret clearance, ensuring compliance with security protocols and information handling standards.
Skills
- Automation & AI Integration
- End-to-End Business Process Automation (Zero Employee Interface)
- AI-Powered Appointment Scheduling & Calendar Management
- Automated Reminders, Rescheduling, and No-Show Recovery
- Payment Processing Integration & Automated Billing
- Multi-Platform Messaging Automation (SMS, Email, Social Media)
- Client Retention Campaign Design (Behavior & Time-Based Triggers)
- System & Workflow Design
- Cross-Platform System Integration
- CRM Customization & Optimization
- Sales Funnel & Lead Nurture Automation
- Data-Driven Workflow Optimization
- Real-Time Reporting & Analytics Dashboards
- Business Operations Enhancement
- Process Mapping & Efficiency Consulting
- Scalability Planning Without Added Headcount
- Industry-Agnostic Automation Frameworks
- Customer Journey Architecture
- Conversion Rate Optimization Through Targeted Engagement
Timeline
Senior Vice President/ Senior Systems Manager
Red State Gold Group
01.2024 - Current
Squadron Fire Support Non-Commissioned Officer
U.S. Department of Defense
02.2017 - 01.2023
FOUNDER & DIRECTOR
Ayos Industries
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