Joey Scarpinati
Summary
Results-driven eCommerce and Sales Leader with 8+ years of experience driving digital growth, market share expansion, and revenue performance in the wine & spirits industry. Proven track record of building high-performing strategies across eRNDC, leading cross-functional teams, and delivering measurable business impact (+10% dollar growth, +14% case growth). Skilled in digital commerce, distributor partnerships, and data-driven decision-making. Experienced E-Commerce Manager with proven task delegation and team building skills. Financial planner develops budgets and financial strategies to maximize resources and labor capabilities. Tech savvy leader builds strong online networks and connects with audiences through strong marketing strategies.
Overview
10
10
years of professional experience
Work History
eCommerce Manager
Proximo
01.2024 - Current
- Lead Proximo’s eCommerce business across all U.S. markets, driving share and dollar growth through strategic marketing campaigns on eRNDC.
- Partner with portfolio and finance teams to optimize programming, pricing, and digital execution while ensuring alignment with overall brand strategy.
- Analyze market performance and travel to priority states to identify growth opportunities and strengthen distributor relationships.
- Delivered +1.3% share, +10% dollar growth, and +14% 9L case growth in H1, exceeding commercial objectives and strengthening Proximo’s position in the digital channel.
Sales Specialist
eRNDC
01.2022 - 01.2024
- Collaborated with sales teams and customers to accelerate revenue growth through eRNDC, the company’s e-commerce platform.
- Grew Florida into the top-performing state for e-commerce sales, contributing over $100M in growth.
- Organized and led training seminars in Florida and Kentucky, improving adoption and efficiency through platform education.
- Designed and executed strategies to increase platform usage, improve customer experience, and maximize sales opportunities.
- Delivered ongoing support and actionable insights to customers, helping them leverage e-commerce tools for sustained business growth.
Sales Rep
RNDC
Jacksonville, FL
02.2017 - 01.2022
- Managed a $4M sales route, consistently achieving growth and high customer satisfaction.
- Generated reports to track goals, measure performance, and calculate team bonuses.
- Led team meetings to review strategies, performance, and sales initiatives.
- Built and maintained strong relationships with customers and suppliers to drive business success.
- Trained and mentored new hires, supporting onboarding and team development.
- Created detailed reports on daily, weekly, and monthly sales activity.
- Identified opportunities for cross-selling additional products and services.
- Identified areas of improvement in existing processes and implemented solutions accordingly.
Assistant Store Manager
Men's Wearhouse
Jacksonville, Florida
08.2015 - 04.2017
- Trained and mentored staff on customer service techniques and product knowledge.
- Managed inventory levels, including stock replenishment and organization on the sales floor.
- Assisted in developing promotional displays to enhance product visibility and sales.
- Resolved customer inquiries and complaints to maintain high satisfaction levels.
- Coordinated staff schedules to ensure optimal coverage during peak hours.
- Handled complaints from customers by empathetically listening, recording details and offering solutions.
- Supervised a team of employees and provided ongoing training to ensure high levels of customer satisfaction.
- Monitored sales activities to ensure that customers receive satisfactory service and quality goods.
- Delegated assignments based on team strengths to optimize floor coverage and service levels.
Education
Finance -
Santa Fe College
Gainesville, FL01.2015
Skills
- Execution
- Digital marketing campaigns and sales enablement
- Revenue growth and market share expansion
- Proficient in MicroStrategy
- Cross-functional collaboration
- Data analysis and performance reporting
- E-commerce strategy
- Digital marketing
- Relationship building
- Promotions management
- Inventory tracking
- Direct sales
- Business development
- Sales presentations
- Market intelligence
- Professionalism
Timeline
eCommerce Manager
Proximo
01.2024 - Current
Sales Specialist
eRNDC
01.2022 - 01.2024
Sales Rep
RNDC
02.2017 - 01.2022
Assistant Store Manager
Men's Wearhouse
08.2015 - 04.2017
Finance -
Santa Fe College