Go High Level
Hi, I’m
JOHAN COPPERS
Delray Beach,FL
The future belongs to those who create it
Summary
I’m a unicorn in the best sense—combining Fortune 500 consulting experience at Deloitte and SAP with years of hands-on work helping startups, SMEs, and solo entrepreneurs grow. I deliver corporate-grade strategy with the empathy, creativity, and team-first mindset of someone who treats clients like family.
I am a resourceful, hands-on digital marketing strategist and editor with 16+ years of cross-functional experience in brand strategy, copywriting, SEO, CRM/email marketing, website optimization, social media, and process design. I specialize in turning attention into revenue, modernizing online presence, building lead-generation ecosystems, elevating customer experience with a personal and trustworthy touch, and guiding teams through fast-paced execution.
With over 9 years running my remote agency Soulpreneur Alchemy, I’ve delivered high-impact growth systems for startups, agencies, and mission-driven brands—building websites, online courses and programs, optimizing content at scale, leading social media re-brands, implementing AI-driven SEO frameworks, managing social media ecosystems, and crafting persuasive direct-response copy across every channel. I’m known for being scrappy, collaborative, creative, cost-conscious, and deeply client-focused—the marketing wizard who can create the plan then all the marketing material and do the work to bring it into life.
Accomplishments
- Delivered $3,500 in online sales in 48 hours through newsletter campaign using Klaviyo and Shopify
- Completed over 20+ re-brands with websites and marketing
- Written over 150+ SEO blogs for companies ranging from software, boat parts, law firms, entertainment, music, service providers, tattoo studios, animal hospitals, and more!
- Analyst & team lead that helped successfully migration and deliver a multi-million dollar data migration and software integration project with Deloitte
- 10+ years working remotely managing projects and working with teams and clients
- Designed and created a 6 week online program (created all material and modules in Kajabi) plus developed the marketing and sales system using online webinars and funnels
- SEO services resulted in client ranking page 1 Google
Skills
- Digital Growth Strategy (Startup & Agency)
- Direct response marketing meets community and brand building copywriter/editor
- SEO specialist (Technical, On-Page, AI-Driven, Google Search Console)
- Copywriting (Web, Email, Blogs, Funnels, Press, Social)
- Website Management (WordPress, Shopify, Wix, Custom)
- CRM & Email Marketing (GHG, Kajabi, Hubspot, Klaviyo)
- Social Media Management & Optimization
- Creative Production (Video Editing, Decks, Content)
- AI Tools: Search Atlas, RankMath, SEMRush, ChatGPT, Claude, ManyChat
- Presentation preparation, pitch support, investor pitch decks, and leadership comms (Gamma)
- Cross-functional remote collaboration & team alignment
- SEO: Search Atlas, Rank Math, AIOSEO, SEMrush
- Web: WordPress, Shopify, Wix, Go High Level (GHL) CRM: Brevo, GHL, Kajabi, Klaviyo, HubSpot
- Content & Creative: Canva, CapCut, Submagic, Opus Clip, MS Office, Google Docs
- AI/Automations: Loveable, Chat GPT, Claude, Gamma, Rapid Talk, more
Overview
17
years of professional experience
Why Work With Me?
- Fast-moving, self-directed, and independent (10+ years working remotely, successfully)
- Hands-on execution with minimal budget
- Resourceful & cost-conscious
- Exceptional communicator and editor
- Collaborative across contractors & diverse teams
- Obsessed with ROI, clarity, and brand quality
- Comfortable reporting directly to founders and executives
- Current with AI and wizard in Canva + Cap Cut
Software
Search Atlas AIOSEO Rank Math SeMRUSH
Wordpress
Kajabi
Shopify
Klaviyo
Gamma
Cap Cut
Canva (pro-level)
Work History
Soulpreneur Alchemy
Founder, CEO & Fractional CMO
11.2016 - Current
Job overview
- Full-service digital marketing practice building growth systems, sales funnels, SEO engines, websites, and brand strategy for service providers, agencies, founders, and emerging companies.
- Act as Marketing Director & Editor-in-Chief for multiple brands—developing brand voice, editing all content, SEO blogs, ensuring consistency across websites, newsletters, scripts, and social media.
- Converted online attention into revenue through high-ROI campaigns, CRM automation, email flows, and social media strategy.
- Wrote, edited, and optimized hundreds of SEO blogs, landing pages, and authority content across industries.
- Modernize and rebuild websites (WordPress, Shopify, Wix):→ improved UX, navigation, content flow, performance, and conversions.
- Turned 3 websites into lead generation and marketing systems that deliver sales and client results.
- Implement AI-driven SEO systems: automated meta descriptions, schema markup, on-page optimization, and performance tracking.
- Planned, created, posts daily social content, media calendars, and high-performing short-form posts.
- Create pitch decks, investor presentations, sales collateral, scripts, and video-based marketing materials for client growth.
- Train teams on content, SEO, workflow, automation, and brand communication.
Graphic Web Design Inc
Freelance Copywriter
03.2021 - 08.2025
Job overview
- Wrote SEO-optimized blogs and website content supporting agency client strategies.
- Edited, formatted, and elevated existing content with SEO best practices and consistent brand voice for 30+ clients across vastly different industries.
- Supported social media and email content development.
The SilverLogic
Marketing & Business Development
02.2019 - 06.2019
Job overview
- Led in-house marketing, messaging, and social media strategy for our team of 30.
- Created presentations, pitch decks, and process documentation.
- Business developer and representative at networking events and lunch and learns to help secure deals and projects (average $20,000 per sale)
Brainvine
Freelance SEO Writer
03.2018 - 12.2019
Job overview
- Produced research-backed SEO blogs, web content, and educational guides for high-intent search.
- Complete full pages and SEO blogs for Law Firms, Animal Hospitals, Insurance companies and more
Independent Consultant
Business/Systems Analyst & Digital Marketing Consultant
01.2016 - 01.2019
Job overview
- Developed end-to-end marketing and operational systems for startups and SMBs.
- Built training materials, presentations, and documentation to improve team performance.
- Created brand narratives, websites, social strategies, and press materials.
- Implemented automation, workflows, and content systems to reduce operational bottlenecks.
Origin Energy
Information Services Coordinator
01.2014 - 10.2014
Job overview
- Developed training, technical documentation, and system adoption materials.
- Supported enterprise data migration and information architecture optimization.
- Developed and implemented process improvements to streamline operational workflows.
- Managed scheduling and resource allocation for multiple ongoing projects, ensuring optimal utilization.
- Facilitated stakeholder meetings to align project objectives with business goals and expectations.
- Led training sessions for new team members, fostering knowledge sharing and best practices.
- Analyzed project performance metrics to identify areas for improvement and implement corrective actions.
- Prepared detailed reports on project progress, providing insights for strategic decision-making processes.
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
- Gathered and organized materials to support operations.
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
- Collaborated with department heads to develop strategic plans aligning with overall company objectives, fostering a unified approach toward shared goals.
- Coordinated cross-functional teams, resulting in seamless project execution and enhanced outcomes.
- Collaborated with IT to develop a user-friendly project management tool, streamlining project tracking and reporting.
- Played key role in rebranding efforts, coordinating between design teams and marketing to ensure cohesive and impactful launch.
Deloitte
Analyst, Digital Strategy & Consulting
01.2013 - 01.2014
Job overview
- Data migration project lead for multi-million dollar OpenText Implementation for Origin APLNG
- Responsible for the migration and training of 300+ staff across 15 teams and 9 geographic regions
- Project was such a success, I sold an additional $390K of work to the client, after which I was hired to work directly for Origin energy
- Developed training, use cases, documentation, and client presentations for IT and enterprise transformation initiatives.
- Business analysis, process mapping, optimization, regional training lead and champions director (24 team members)
- Worked cross-functionally with managers, technical teams, and clients to improve system adoption, strategy, and communication.
- Supported implementation of ECM systems, data migration, and process improvement.
- Collaborated with cross-functional teams to streamline processes and improve operational efficiency.
- Presented findings and recommendations to senior management, influencing key business initiatives.
- Collaborated with cross-functional team leader to identify opportunities for process improvement and increased efficiency.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
- Improved decision-making processes, providing senior management with detailed analysis and actionable insights.
- Led cross-functional teams in strategic planning sessions, aligning efforts with company goals.
SAP
Business Development & Cloud Services Research
01.2012 - 01.2013
Job overview
- Created pitch decks, fundraising presentations, demo videos, and value-focused content to support sales and investment conversations.
- Served as liaison between technical developers, sales teams, and clients—translating requirements, uncovering needs, and mapping features to business outcomes.
- Conducted industry research, market analysis, and competitive positioning to support product strategy.
- Developed use cases, feature definitions, service diagrams, and integration plans for emerging cloud solutions.
- This role directly demonstrates your ability to:→ Support pitch creation→ Bridge technical + creative + business teams→ Communicate value→ Drive clear outcomes→ Move fast within innovation environments
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
Our Boys & Girls
Team Leader
01.2012 - 08.2012
Job overview
- As the team leader, I am in charge of sourcing, managing, and coordinating staff, and providing documentation for all campaigns to clients upon completion, on a contractual basis.
- Primary Responsibilities: brand representation, client engagement, brand recognition, and increasing sales
- Facilitated team meetings to strategize program improvements and address operational challenges.
- Empowered team members by delegating responsibilities according to individual strengths and areas of expertise.
- Assisted in recruitment to build a team of top performers.
- Increased customer satisfaction ratings by closely monitoring service quality standards and addressing any issues promptly.
Marc Edward Agency
Marketing & Promotions Team Leader
01.2012 - 06.2012
Job overview
- Assisting with marketing campaigns and promotions, I worked for and represented some of the biggest names in the global consumer business and beverage industries as a product expert with
- Brands Represented: Diageo, Pernod Ricard (Jameson Irish Whiskey), Campari (Wild Turkey), Nikon, San Pellegrino, Taylor's Wines, and Haribo.
- Empowered team members by delegating responsibilities according to individual strengths and areas of expertise.
- Managed conflict resolution among team members, fostering a positive and collaborative work environment.
- Educated staff on organizational mission and goals to help employees achieve success.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
300 Entertainment
Marketing Director
01.2011 - 10.2011
Job overview
- Assisting with the marketing and PR elements for 300 Entertainment and the 300 Entertainment Festival.
- Working directly under the CEO, I developed marketing ideas, strategy, and execution plans, leveraging both digital and physical media to market and promote the festival and get both sponsorships and ticket sales
- Led cross-functional teams in launching innovative digital campaigns across multiple platforms.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
Life One @ Bond University
Life Coach
01.2011 - 12.2011
Job overview
- The face of the program focused on helping students develop themselves mentally and physically by way of workshops dedicated to living more fulfilled and satisfying lives both in and out of the workplace
- Facilitated individual and group coaching sessions to enhance personal development and goal achievement.
- Developed workshops focused on self-improvement, resilience, and motivation strategies.
- Led community outreach initiatives to promote awareness of personal development resources available at Life One.
- Helped clients build life management and coping skills to handle daily needs and specific stressors.
- Provided ongoing support to clients as they navigated life transitions or challenges, fostering resilience and adaptability.
- Implemented creative problem-solving techniques with clients to identify innovative solutions for various life obstacles.
Key To the Coast VIP Limousine Nightclub Tours
Operations & Marketing Manager
01.2010 - 01.2011
Job overview
- I worked as the liaison between all corporate partners, managed and coordinated nightclub tour operations, and hired/trained tour staff.
- Doubled operating income through better systems, reducing staff turnover and customer wait time, resulting in higher approval and growth
- Helped land major sponsorship and brand endorsement with Rockstar Energy Drink
- Successfully managed and ran 90 VIP nightclub tours with groups of 20-250 through x6 nightclubs during peak weekend hours for 9 months
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Conducted market research to identify new opportunities and target markets.
Comcast Spectrum (University of Central Florida Area)
Marketing Intern
01.2009 - 12.2009
Job overview
- Worked with the marketing team on public relations campaigns and marketing initiatives to help sell tickets to our upcoming events - Go Diego Go, Stone Temple Pilots, Michael Buble, OAR, and more
- Conducted market research to identify trends and consumer preferences, informing strategic decisions.
- Supported event planning and execution, contributing to successful promotional events.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Conducted market research to identify target audiences and optimize marketing efforts.
- Assisted in the planning and execution of successful product launch events.
Habitat for Humanity
Event Manager & Fundraiser
01.2009 - 12.2009
Job overview
- I planned, organized, and managed two concert events, raising over $3,000 for the non-profit Habitat for Humanity
- The "Raise The Roof Fest" is still held today at UCF
- The original included 5 bands, upwards of 300+ attendees, corporate sponsorship (Rockstar Energy drink and Knight Lyfe Photography), with live art with giveaways on a budget of under $200
Rip Curl
Sales Representative
01.2009 - 12.2009
Job overview
- Top performer and best seller in multiple months for the highest volume, value, and highest priced items.
- Representative at the Florida Surf Expo for multiple years (also with Surfrider Foundation)
Education
Bond UniversityGold Coast, Australia
Master of Business & Information Technology from Professional
University of Central FloridaOrlando, FL
BBA from BA Marketing & Managing Information Systems