JOHANA FERNANDEZ
Windermere,FL
Summary
- To consolidate myself as a leader and entrepreneur with a high social and economic impact.
- Highly motivated and detail-oriented professional with strong aptitude for problem and solving, critical thinking, and fast learning. Proven ability to adapt quickly in dynamic environments, work well under pressure, and consistently deliver high – quality results. Strong communication, analytical, and organizational skill with a keen interest in continuous improvement and innovation. Dedicated manager with a strong focus on customer engagement and sales strategy development. Expertise in analyzing market trends to drive initiatives that improve service delivery and operational effectiveness.
Overview
12
12
years of professional experience
Work History
MANAGER DIRECTOR
GOGY HOMES
Orlando, Florida
08.2021 - 06.2025
- Managed tenant communications and resolved property-related inquiries efficiently.
- Coordinated maintenance requests and scheduled repairs with contractors and vendors.
- Organized property inspections and maintained compliance with local regulations.
- Developed sales strategies based on market trends and customer feedback.
- Coordinated with marketing to implement promotional campaigns effectively.
- Analyzed sales data to identify areas for improvement and growth.
- Monitored daily operations of sales team, including customer service, product knowledge, marketing initiatives.
- Intervened in difficult customer situations to resolve issues quickly and efficiently.
- Demonstrated high level of customer service by engaging clients and offering sales floor assistance.
VP COMERCIAL & COFOUNDER
DUXGROUP INC
Orlando, Florida
09.2017 - 12.2023
- Company Overview: BPO (Offshore) services, primarily managed in mybmgroup Colombia.
- Developing commercial expansion strategies for DUXGROUP INC., whose BPO services are offshore, and achieving efficient management of the service provided primarily by mybmgroup Colombia.
Among the most notable achievements has been the development of a new disruptive startup focused on virtual assistant services and business support in the international market.
BPO services (offshore) primarily managed by mybmgroup Colombia. - Led strategic planning initiatives to align organizational goals with market trends.
COO
MYBMGROUP SAS
Bogota
06.2016 - 12.2023
- Develop and execute the company's strategic planning, meeting key objectives across all administrative areas (HR, accounting, purchasing, and sales)
- Among the company's most notable achievements have been achieving a 40% spending efficiency compared to previous years and achieving consistent 20% annual sales growth.
- Directed strategic initiatives to enhance operational efficiency across multiple departments.
- Directed implementation of organizational policies and procedures in accordance with corporate goals.
- Motivated employees by providing positive reinforcement for their accomplishments.
- Prepared reports outlining progress towards organizational objectives.
- Implemented quality control measures throughout the organization's processes.
Logistics Coordinator
COLENTREGA SA
Bogota
06.2013 - 02.2016
- Developed the entire logistics strategy for distributing pop art materials throughout Cundinamarca for the companies ÉXITO, HOMECENTER, SURTIMAX, and OLIMPICA.
Among my most notable achievements has been the growth (increased material) and delivery efficiency of the distributed materials. - Coordinated transportation schedules to ensure timely delivery of goods.
- Analyzed shipping routes for cost efficiency and timely deliveries.
- Created reports on freight costs, delivery timelines, invoices and other related information.
- Provided support in negotiating contracts with third-party providers regarding rates, services offered.
Education
SPECIALIZED COURSE - Revenue Growth Management (RGM) in Consumer ORG.
UNIVERSITY OF SABANA
BOGOTA07-2025
BUSINESS ADMINISTRATION - International Business
UNIVERSITY OF SABANA
COLOMBIA09-2022
SPECIALIZED COURSE - The Diploma in Experiential Marketing
UNIVERSITY OF SABANA
BOGOTA05-2022
COACHING LIFE -
LIDERES VISION COLOMBIA
BOGOTA10-2019
High School Diploma -
STELLA MATUTINA
BOGOTA12.2006
Skills
- Problem solving
- Critical thinking
- Fast learning
- Adaptability
- Working under pressure
- Communication
- Analytical skills
- Organizational skills
- Continuous improvement
- Innovation
- Strategic planning
- Customer service
- Market analysis
- Sales strategy
- Team collaboration
Volunteer in Leadership and Coaching Program (2012, 2015, 2023)
- I facilitated group coaching and mentoring sessions, supporting individuals in setting and achieving specific goals.
- I designed and led personalized strategies to develop key skills such as effective communication, conflict resolution, time management, and teamwork.
- I guided the group in monitoring their progress, offering constructive feedback, ongoing motivation, and tactical adjustments based on their needs.
- I fostered participants' personal and professional growth, promoting self-confidence, reflective thinking, and a focus on results.
Languages
Spanish
Native/ Bilingual
English
Professional
Websites
Timeline
MANAGER DIRECTOR
GOGY HOMES
08.2021 - 06.2025
VP COMERCIAL & COFOUNDER
DUXGROUP INC
09.2017 - 12.2023
COO
MYBMGROUP SAS
06.2016 - 12.2023
Logistics Coordinator
COLENTREGA SA
06.2013 - 02.2016
SPECIALIZED COURSE - Revenue Growth Management (RGM) in Consumer ORG.
UNIVERSITY OF SABANA
BUSINESS ADMINISTRATION - International Business
UNIVERSITY OF SABANA
SPECIALIZED COURSE - The Diploma in Experiential Marketing
UNIVERSITY OF SABANA
COACHING LIFE -
LIDERES VISION COLOMBIA
High School Diploma -
STELLA MATUTINA