Johana Kroft
New York,NY
Summary
A seasoned Freelance Art Director & Director, I've spearheaded projects for Sephora and Fenty Beauty, blending art direction with cutting-edge AI integration and motion graphics. My leadership at BUCK Design, enhancing brand engagement through AR and interactive media, showcases my creative direction prowess and ability to innovate.
Overview
15
15
years of professional experience
Work History
Freelance Art Director & Director
Freelance Art Director & Director
New York, USA
01.2023 - Current
- Sephora SEPHORiA 2024: Collaborated with Sephora to create a vibrant social video for SEPHORiA 2024, directing an animation with captivating colors, dynamic animations, and intricate simulations to elevate brand engagement
- Animation created by Maxim Kroft
- Fenty Beauty Social Media Video: Directed a short, impactful video for Fenty Beauty's social media channels, highlighting the brand’s identity through engaging visuals
- New York Film Festival 2023: Directed and designed artwork featuring a dynamic female character, merging traditional techniques with AI using DALL-E 3, ChatGPT-4, and Photoshop’s generative fill
- Amsterdam Dance Events - Living Room Sessions: Partnered with DJ Joris Voorn and The Brand Father to create an immersive audiovisual piece, attracting over 600 visitors
Senior Designer
BUCK Design
New York, USA
01.2022 - 01.2023
- Supported Art Directors and Directors for clients like Meta, Microsoft, Apple, Dior, and Fendi
- Meta Reality Labs 'Whisperer': Developed interactive virtual experiences, enhancing natural interactions with NPCs and virtual worlds
- Fendi Spark AR Experience: Created AR experiences for Fendi’s FW22 collection launch, incorporating Roman-inspired design elements
- Microsoft Surface Laptop 5 Campaign: Produced ASMR-style content for the Surface Laptop 5 campaign, focusing on sensory engagement
Founder & Creative Lead
Freelance & Independent
London, UK
01.2016 - 01.2022
- Built an independent studio, collaborating with clients like Nike, Google, Adam & Eve DDB, VCCP, Vice, and Lush UK, and studios like B-Reel, Territory, and Tendril
Senior Creative
Coco & Eve
London, UK
05.2018 - 09.2018
- Led social media campaigns on Instagram and Facebook, focusing on art direction, illustration, and packaging
Art Director
Ogilvy
Prague
01.2012 - 01.2014
- Designed creative campaigns, honing storytelling and art direction skills
Junior Designer
DDB
Prague
01.2010 - 01.2012
- Supported campaigns for major clients, including McDonald’s
Adobe Aero 2.0 Tester
Adobe MAX 2020 Creativity Conference
01.2020
- Selected by Adobe to test the new Adobe Aero 2.0 desktop update, providing feedback on enhanced AR capabilities, introduced by Idea & Maker
Education
Bachelor of Arts - Multimedia Design
Faculty Of Art Ladislav Sutnar Pilsen
Pilsen Czech RepublicSkills
- 3D Design
- Motion Graphics
- C4D
- Octane Render
- Redshift Render
- Social Media Campaigns
- AR
- Interactive Media
- Art Direction
- Creative Direction
- Illustration
- Look Development
- AI Integration
- Motion graphics
- Adobe Creative Suite Design Premium
- Adobe Photoshop
- Digital content development
- Design Research
- Digital media design
Highlightsachievements
- Directed a vibrant social video for SEPHORiA, blending color, animation, and simulation to enhance brand visibility.
- Directed a short video capturing Fenty Beauty’s aesthetic in a captivating visual piece.
- Contributed insights to Adobe’s new AR tools as part of Adobe MAX 2020.
- Directed an audiovisual experience with DJ Joris Voorn, merging art, music, and digital media.
Attributes
- Collaborative & Team-Oriented
- Creative Problem-Solver
- Versatile & Adaptable
Accomplishments
- Young Lions Cannes winner
Timeline
Freelance Art Director & Director
Freelance Art Director & Director
01.2023 - Current
Senior Designer
BUCK Design
01.2022 - 01.2023
Adobe Aero 2.0 Tester
Adobe MAX 2020 Creativity Conference
01.2020
Senior Creative
Coco & Eve
05.2018 - 09.2018
Founder & Creative Lead
Freelance & Independent
01.2016 - 01.2022
Art Director
Ogilvy
01.2012 - 01.2014
Junior Designer
DDB
01.2010 - 01.2012
Bachelor of Arts - Multimedia Design
Faculty Of Art Ladislav Sutnar Pilsen
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