Johanna Crowder
Muskegon,MI
Summary
Accomplished VP of Sales at Centers Healthcare, adept in
Sales professional prepared to lead high-impact sales initiatives. Extensive background in driving revenue growth through strategic planning and team leadership. Focus on team collaboration and achieving results, adapting to changing business needs. Skilled in market analysis, client relationship management, and sales strategy development. Very strong background in sales leadership development with a keen focus on data driven effectiveness.
Overview
24
24
years of professional experience
Work History
VP of Sales
Centers Healthcare
10.2018 - 11.2024
- Increased company revenue by implementing strategic sales plans and targeting key market segments. Improving QP to 18% and Total Census to 96% Occupancy
- Developed strong relationships with clients for long-term partnerships in every 80/20 Account
- Coached and trained the Five Drivers of Census Company Wide
- Managed sales teams effectively, providing clear goals and performance feedback to drive success by building systems, best practices and training development
VP Contracting
Cardinal Health- Edgepark Medical
05.2016 - 10.2018
- Led a cross-functional team to develop and launch a new product line, contributing to significant growth in sales managing 160 Million in contractual revenue
- Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals
- Negotiated favorable contracts with vendors, securing advantageous terms for the company while maintaining strong professional relationships.
- Managed multi-million dollar budgets responsibly, achieving cost savings and ensuring resources were allocated effectively.
Divisional Director of Sales
Extendicare Health Services
06.2014 - 06.2015
- Developed Administrators Sales Training
- Taught the basics of the five drivers of census
- Sought methods to improve current facility practices, processes and products by identifying problems and proposing solutions.
- Established Key account Management
Sales Manager
Grand Valley Health Plan
01.2014 - 06.2014
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
Director of Market Development
HCR ManorCare
06.2006 - 07.2013
- Led 5 sales managers to greater performance across 52 building and six states
- Implemented the M2 Business Model and practices for improved Quality Payor Mix
- Built strong relationships with key Hospital and Insurance partners, enhancing collaboration opportunities and improved pipeline
- Implemented the first Centralized Managed Care Admissions Department
- Developed true Community sales training with focused activity improving QP
Manager Of Market Development
HCR ManorCare
03.2001 - 04.2006
- Built Three Pillars of census
- Developed an Admissions Mentorship Program
- Enhanced Liaison Practices to include the Fastrack Model
- Led 12 Buildings to average 68% QP mix; the highest in the industry
- Implemented the Key Account model for Hospitals and Insurance companies developing direct admission models
- Built the M2 Business Model with my Operational Partners to enhance Business Performance
Education
MBA - Management
Madonna University
Livonia, MI04-2005
Post-Graduate Certificate - Nursing Home Administration
Madonna University
Livonia04-2005
Bachelor of Arts - Psychology
University of Michigan, Dearborn
Dearborn, MI04-1992
Skills
- Leadership Development Expert
- System and Practice Builder
- Negotiation expertise
- Sales presentations
- Sales process optimization
- Sales training
- Revenue growth
- Territory management
- CRM proficiency
- Customer relationship management
- Public speaking
- Sales strategy
- Data analysis
- Sales coaching
Accomplishments
- Changed the way Skilled Nursing Viewed Sales
- Developed and Built Practice that achieved results in census and QP mix
- Built training in leadership, sales, census development and operational performance
- Master of Sales Leadership Development (I am a teacher and mentor at heart)
- Improved census and QP Performance with each and every position held
- Built Sales systems and performance Metrics to live by
Timeline
VP of Sales
Centers Healthcare
10.2018 - 11.2024
VP Contracting
Cardinal Health- Edgepark Medical
05.2016 - 10.2018
Divisional Director of Sales
Extendicare Health Services
06.2014 - 06.2015
Sales Manager
Grand Valley Health Plan
01.2014 - 06.2014
Director of Market Development
HCR ManorCare
06.2006 - 07.2013
Manager Of Market Development
HCR ManorCare
03.2001 - 04.2006
MBA - Management
Madonna University
Post-Graduate Certificate - Nursing Home Administration
Madonna University
Bachelor of Arts - Psychology
University of Michigan, Dearborn
Similar Profiles
OSARETIN AIRHUOYUWAOSARETIN AIRHUOYUWA
Biomedical Equipment Technician at Bronx Centers HealthcareBiomedical Equipment Technician at Bronx Centers Healthcare
Kathleen RombachKathleen Rombach
Manager 2 South Med-Surg & House Supervisors at Morris Hospital And Healthcare CentersManager 2 South Med-Surg & House Supervisors at Morris Hospital And Healthcare Centers
Susan Savino MaxSusan Savino Max
Clinical Dietitian Consultant at Masconomet & Port Healthcare CentersClinical Dietitian Consultant at Masconomet & Port Healthcare Centers