Johanna Fessler
Rockville Centre,NY
Summary
Skilled Media professional offering more than ten years of Ad Sales, Partner and Distribution Marketing experience. Driven, self-starter who finds success in growing revenue and brand awareness through a collaborative and focused approach. Adaptable multi-tasker demonstrating exceptional composure and poise under pressure.
Overview
29
29
years of professional experience
Work History
Head of Channel Distribution & Strategy
AccuWeather
New York, New York
06.2024 - Current
- Responsible for video distribution spanning MVPDs, virtual MVPDs, FAST, and streaming platforms.
- Uncover and advocate for fresh business opportunities that propel incremental revenue
- Utilize proprietary products to generate unique opportunities for partners to stand out in competitive landscape
- Lead channel origination contract negotiations to enhance business efficiencies
- Analyze and promote operational decisions aligning with emerging trends.
Sr. Director, TV & Integrated Marketing
AccuWeather
New York, New York
06.2018 - 06.2024
- Oversaw a $5M direct response advertising business.
- Managed a $2M national direct ad sales consulting team to determine best practices, sponsorship opportunities, pricing, and operational needs
- Created and implemented first-to-market, multi-platform sponsorship campaigns for digital and TV.
- Strategized alongside Network GM to establish content initiatives and grow distribution to drive revenue diversification and boost viewership
- Launched AccuWeather Now OTT service on more than 7 platforms such as Roku, Xumo, Tivo & Amazon
- Collaborated with Media Content Team to develop and market program specials and sponsorship opportunities
- Optimized strategies to increase performance, profitability growth through Nielsen measurement, research partners and Sales Strategists
- Oversee Internal and External Sales Research and partner platform teams to drive brand strategy and sponsorship opportunities
- Directed strategic initiatives to enhance organizational performance and operational efficiency.
Sr. Manager, Advertising Sales and Sponsorships
Verizon, FiOS1 News
New York, New York
12.2014 - 09.2018
- Generated $2.5M in ad revenue through sponsorship development and implementation, with little to no incremental costs
- Grew total ad revenue by 153% in first year, through inventory management and content sponsorships for ad sales
- Supported 20+ Account Leads in varying offices across NYC, Long Island and Hudson Valley area
- Created external consumer brand messaging to support the FiOS1 News brand
- Identified and supported the launch of new content partners for long-form programming
Director, Creative Services Marketing
Time Warner Cable Media Sales
New York, New York
11.1996 - 05.2007
- Created and executed promotional campaigns for advertising brands such as Dunkin' Donuts, NY State Lottery, Six Flags etc.
- Primary contact for 26 Cable Networks for local ad sales in NYC market
- Managed Sales events for advertising clients that included 7-day excursions
- Negotiated trade opportunities to benefit company marketing and sales initiatives
- Hired and managed team of Creative Services of varying capacity to include promo editors and sales support
- Accompanied Sales leads on client pitches to help articulate total value propositions
Education
Bachelor of Arts - Communication
Western New England University
Springfield, MA05.1996
Journalism Program - Speechwriting And Constituentcy
American University
Washington, DCSkills
- Distribution Growth
- Diversifying Revenue
- Multi-platform advertising
- Ad Sales Marketing
- Brand Strategist
- Effective Communicator
Affiliations
Women's Legit Leadership program
Ace Award Winner 2019
PodCast Taskforce
Timeline
Head of Channel Distribution & Strategy
AccuWeather
06.2024 - Current
Sr. Director, TV & Integrated Marketing
AccuWeather
06.2018 - 06.2024
Sr. Manager, Advertising Sales and Sponsorships
Verizon, FiOS1 News
12.2014 - 09.2018
Director, Creative Services Marketing
Time Warner Cable Media Sales
11.1996 - 05.2007
Bachelor of Arts - Communication
Western New England University
Journalism Program - Speechwriting And Constituentcy
American University
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