Johanna Grønneberg
Irvine,CA
Summary
Extensive experience in Influencer marketing, social media and 360 marketing strategies focused on digital channels. Experienced and highly motivated leader with the ability to leverage partnerships within the organization in order to reach the goal. Published author in 2013 (I wrote a bestseller about what everyone forgot to tell me after I gave birth). Public speaker for the last 6 years. Booking speaking engagements related to PR, influencer marketing, 360 marketing strategies and social media.
Overview
19
19
years of professional experience
Work History
Head of Global Partnerships/PR
Bbhugme
11.2019 - Current
- Cultivating and maintaining relationships among business partners while also developing growth strategies to increase revenue for bbhugme
- Leading the PR and influencer marketing team
- bbhugme was founded 7 years ago by 2 chiropractors and moms in Norway. Since I started working with them, I have had pretty much every role. From e-commerce with Shopify to Amazon startup and then leading their PR team and being their Head of marketing. I have loved being part of a startup. When I started working with them, we were 5 employees, today we count 19 on the books.
Head of Creative
Relatable
01.2017 - 08.2018
- Marketing strategies development
- Created and executed influencer marketing campaigns for clients such as Samsung, Polaroid, Ralph Lauren, Whirlpool and YouTube
- Leading several global campaigns for external partners and clients
- My obsession is really with influencer and brand ambassador marketing. This is where I got to learn the ‘secrets” behind algorithms, native ads and UGC. Working for Aron Levin (former head of growth at Spotify) and Martin Garbarzcyk (head of Bambuzer) I learned most of the smartness in influencer marketing from this company and these people.
Director of Marketing and Business Development
Linda Johansen Skincare
01.2014 - 01.2018
- Produced and executed LH strategic marketing plan
- Based on consumer insights we conducted the strategic plan for LH to enter new markets as well as seeking funding to expand globally
- LH is today top 3 Nordic Skincare brands and have expanded to 6 new markets.
Head of Marketing and Business Unit Development
KidsExpo/Norges Varemesse Oslo
01.2012 - 01.2017
- Marketing/Production and host of the largest kids Expo in Europe
- In a time where expos went through a large exposure change, their marketing approach had to follow along. My role for Kids Expo was solving the marketing mix as well as audience and awareness building. This was when we introduced brand ambassador and influencer marketing into the strategy.
Executive Producer
Discovery Channel
01.2012 - 01.2014
- Developed and produced documentary series on TLC: Johanna Project: Baby and Johanna Project: Mom
- Developed and wrote new projects for Rakett TV as well as TLC.
Producer
MTV Networks
01.2005 - 01.2012
- And on-air talent
- New York/Los Angeles, Produced MTV News
- Hosted 6 seasons of US Top 20 in Europe, produced from New York and Los Angeles.
Education
Bachelor of Communication- Journalism - Journalism, Video production and Public Relations
Griffith University
Brisbane, AustraliaAssociate of Arts - Advanced television production
University of Mary
Bismarck, NDSkills
- Training and Development
- Active Listening
- Problem-Solving
- Analytical and Critical Thinking
- MS Office
- Dependable and Responsible
Timeline
Head of Global Partnerships/PR
Bbhugme
11.2019 - Current
Head of Creative
Relatable
01.2017 - 08.2018
Director of Marketing and Business Development
Linda Johansen Skincare
01.2014 - 01.2018
Head of Marketing and Business Unit Development
KidsExpo/Norges Varemesse Oslo
01.2012 - 01.2017
Executive Producer
Discovery Channel
01.2012 - 01.2014
Producer
MTV Networks
01.2005 - 01.2012
Bachelor of Communication- Journalism - Journalism, Video production and Public Relations
Griffith University
Associate of Arts - Advanced television production
University of Mary
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