JOHANNA KOHR
New York,NY
Summary
Results-driven omni channel brand leader adept at building and leading high-performance teams. Decisive leader with a resilient and forward-thinking approach. Deep expertise across several product categories including beauty, apparel, and luxury eyewear for both mass and specialty markets. Ready to bring over twenty years of experience, passion and thought leadership to your organization.
Overview
21
21
years of professional experience
Work History
Managing Partner
Oliver Agency
04.2022 - Current
- Reports to CEO of Oliver Agency, NA. and is part of Executive Leadership Team
- Leads award winning, In-House, marketing, and creative agency for Unilever
- Responsible for agency growth; increased revenue by 1M while increase gross profit by 25pts and secured 6 new clients
- Optimized resource allocation, reducing operational costs while maintaining service quality standards.
- Built strong networks with key stakeholders both internally and externally to support business growth objectives.
Vice President, Brand Marketing
Exemplar Design
03.2020 - 04.2022
- Advisor to Founder/President
- Led brand marketing for a start up health and wellness company achieving $10M in sales during a high growth period
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players such as Kroger.
- Cultivated strong relationships with key stakeholders, including customers, vendors, and community leaders to promote collaboration and long-term success.
- Directed marketing strategies to increase brand awareness, generate leads, and grow market share within highly competitive industry.
- Developed and launched new products to various markets, within retail, wholesale and online (DTC).
Vice President, Brand Experience
Standard Textile
03.2018 - 01.2020
- Developed and launched first ever direct-to-consumer business unit for a $1B, premium, textile manufacturer
- Collaborated with founders and senior management to develop strategic initiatives and long term goals.
- Created new brand and launched products in various markets by conducting comprehensive market research studies and tailoring offerings based on customer needs analysis.
- Achieved sales of $2M within first year and increased distribution to include DTC, B2B and wholesale to Wayfair, Target, Zola and Resident.com
Vice President, Brand Presentation and Creative
Luxottica
01.2016 - 03.2018
- Created and led Center of Excellence Group for North America which supported Sunglass Hut, LensCrafters, Oakley, Ray Ban and Target Optical, estimated 4000 locations, $4B in sales and about 40% of total Luxottica global sales
- Reported to SVP Global Brand Management in Milan.
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
- Built high-performance teams through effective recruitment practices focused on competency alignment coupled with ongoing performance management processes.
Vice President, LensCrafters Brand Presentation
Luxottica
06.2013 - 01.2016
- Recruited to join senior leadership team and lead brand presentation team for LensCrafters, largest brand within optical portfolio, estimated $2B in sales.
- Reported to SVP of Marketing.
- Led global cross-functional initiative and successful transformation of retail experience, which resulted in multi year, multi million dollar company investment.
- Transformed customer experience by designing and executing comprehensive service improvement initiatives aimed at enhancing satisfaction levels.
- Delivered strongest financial performance, achieving $1.6B in year one and $1.8B in year two, highest in company history at time.
Brand Consultant
Too Faced and Zobha
10.2012 - 05.2013
- Led brand strategy for two Private Equity backed brands; one in beauty and other in athleisure market, advisor to CEOs for both companies.
- Collaborated with creative teams to develop impactful visual identities for brands across Ulta and Sephora, an estimated 4000 locations.
- Advised clients on best practices for maintaining cohesive brand identity across all touchpoints.
- Established meaningful partnerships with vendors, enabling cost-effective solutions for brand collateral production.
Sr. Director, Visual Merchandising
Bare Minerals
10.2010 - 10.2012
- Led brand presentation, supporting 4000 retail and wholesale locations, in 4 countries with estimated $1B in sales
- Supported sales and marketing strategies to foster achievement of revenue goals.
Various Director Level Roles
Gap, Inc
01.2003 - 01.2010
- Held various Director level roles within company during high growth years for Gap and Old Navy.
Education
Marketing and Advertising
San Jose State University
San Jose, CA01.1993
Skills
- Revenue Growth
- Strategic Planning
- Operations Management
- Financial reporting understanding
- Executive Leadership
- Industry Expertise
- Leadership and People Development
- Marketing and Advertising
- Adaptable and Flexible
- Bias for Action
- Transformative leadership
- Analytical and Critical Thinker
Timeline
Managing Partner
Oliver Agency
04.2022 - Current
Vice President, Brand Marketing
Exemplar Design
03.2020 - 04.2022
Vice President, Brand Experience
Standard Textile
03.2018 - 01.2020
Vice President, Brand Presentation and Creative
Luxottica
01.2016 - 03.2018
Vice President, LensCrafters Brand Presentation
Luxottica
06.2013 - 01.2016
Brand Consultant
Too Faced and Zobha
10.2012 - 05.2013
Sr. Director, Visual Merchandising
Bare Minerals
10.2010 - 10.2012
Various Director Level Roles
Gap, Inc
01.2003 - 01.2010
Marketing and Advertising
San Jose State University
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