JoHanna Martinez
Military Talent Acquisition Manager
Plano,TX
Summary
Dynamic HR leader with a proven track record at AT&T, excelling in diversity recruitment and strategic planning. Expert in project management and stakeholder engagement, I successfully enhanced candidate experiences and improved hiring rates by 5%. Passionate about fostering inclusive environments and driving organizational success through innovative marketing campaigns.
Overview
25
25
years of professional experience
Work History
Lead Diversity Talent Marketing Manager
AT&T
Dallas
01.2023 - Current
- Created marketing projects that supported diversity, enhanced AT&T’s brand presence, and improved candidate experience and visibility.
- Led special projects and initiatives to ensure compliance with regulatory requirements and internal policies, including increasing self-identification to foster an inclusive environment.
- Developed and implemented comprehensive talent attraction social media campaigns to attract diverse talent.
- Demonstrated exceptional communication and presentation skills by influencing and engaging with all organizational levels, including senior management and executives.
- Maintained relationships with senior leaders, external vendors, and diverse stakeholders to deliver best-in-class programs in a fast-paced environment.
- Advised company management on complex personnel policy and program matters, leading to improved employee relations for employees still in the reserves.
HR Business Partner
AT&T
Dallas
01.2021 - 01.2023
- Serve as a strategic HR partner and trusted advisor, integrating performance metrics with talent management strategies to align incentives with organizational objectives.
- Supported workforce planning and employee development initiatives to drive measurable success.
- Conduct complex data analysis to recommend effective organizational solutions.
- Lead project management for various HR initiatives, aligning with business objectives and goals.
- Leverage professional networks to enhance employee engagement, professional development, and teamwork.
- Mentor and advisor for the Emerging Latina Leadership Program with Hacemos for two consecutive years.
National Military and Diversity Talent Acquisition Manager
AT&T
Dallas
01.2014 - 01.2021
- Achieved AT&T’s pledge to hire 20,000 veterans by 2020 through strategic sourcing and recruitment strategies, making data-driven decisions.
- Led special projects and initiatives to increase self-identification, recognizing the value of diverse talent and an inclusive culture.
- Utilized data-driven metrics via Taleo, resulting in a 5% improvement in ethnic and veteran hiring rates over OFCCP standards.
- Collaborated strategically with agencies to understand market research and identify potential talent pools.
- Demonstrated exceptional communication, presentation, and judgment skills by influencing and engaging with all organizational levels, including senior management and executives.
- Aligned business needs, reporting, and measures of success within allocated budgets.
- Successfully influenced our onboarding experience to be more inclusive of self-identification resulting in an opt-in feature AT&T uses for communication.
Non-Commissioned Officer (E-4)
United States Marine Corps
Yuma
01.1994 - 01.1998
- Served honorably for 4 years
Education
Stand To Leadership Development Program -
George W. Bush Institute
Dallas, TX11-2025
Corporate Executive Program -
Southern Methodist University
Dallas, TX10-2018
BA - Interdisciplinary Studies
University of Texas At Dallas
Richardson, TX 12-2015
Skills
- Strategic Thinker: Capable of developing long-term plans and objectives to achieve organizational goals and drive growth
- Creative Problem Solver: Known for finding unique solutions to complex challenges through innovative thinking and strategic approaches
- Project Management: Experienced in leading and overseeing projects from initiation to completion, ensuring successful outcomes
- Effective Communications Skills: Strong ability to convey ideas clearly and persuasively, fostering collaboration and building strong relationships
Accomplishments
- Pioneer in fostering exceptional partnerships through collaboration, team building, and strategic efficiency.
- Adept at leveraging data driven insights and innovative marketing techniques to enhance employer brand visibility and engagement.
Affiliations
University of Texas Military Employer Advisory Board
Timeline
Lead Diversity Talent Marketing Manager
AT&T
01.2023 - Current
HR Business Partner
AT&T
01.2021 - 01.2023
National Military and Diversity Talent Acquisition Manager
AT&T
01.2014 - 01.2021
Non-Commissioned Officer (E-4)
United States Marine Corps
01.1994 - 01.1998
Stand To Leadership Development Program -
George W. Bush Institute
Corporate Executive Program -
Southern Methodist University
BA - Interdisciplinary Studies
University of Texas At Dallas