JOHANNA MORALES TRUJILLO

As a key account manager, responsible for open markets in Chile, Ecuador, and Colombia, developed and implemented key account plans to meet important fitness players in these countries, as main club owners, participating in fairs and launching events in each country. Identified new opportunities for growth within existing accounts, as well as potential new customers. Sales Budget increasing 44,9%.

Achieved important alliances with online payment service providers in each country, electronic invoicing providers and making known management software of this company as leader in Latin America.

As Operational Director, led a high-performance team with revenue goals achieved by 110% and 105% consecutively, reduced churn by 2%, and increased sales by 15%. Developed and implemented operational strategies, policies, and procedures to ensure organizational efficiency, and developed new strategies for customer retention and customer experience services. Identified areas of improvement e.g. directed the hiring process for new staff member including interviewing potential candidates and making final selection decision. As a business administrator with the ability to analyze budgets, sales metrics, marketing plans, and staff monitoring.

• Developed KPI dashboards for tracking progress against established objectives and goals.
• Analyzed data from various sources to inform decisions related to operations management.

• As Growth marketing and sales leader, developed digital marketing plans including community-building on social media, leads through networking, cold calling, and email campaigns. To increase lead traffic and sales, launching campaigns, and sales grew by 160%.
• Developed and implemented sales and marketing plans to maximize profitability including budgets.
• Analyzed customer data to identify trends, opportunities, and areas of improvement.

• Market entry in Colombia for products and services from these two globally renowned fitness companies, Les Mills Fitness and TRX
• Establishing new brand positioning in Colombia.
• Worked in partnership with Body Systems International Brazil, Argentina, and Mexico as key partners in Latin America, aiming to position training programs in Latin America region.
• Organizing national events in collaboration with local universities bringing together and training all instructors of Les Mills programs in Colombia.
• Participation in international expos as representative of Les Mills International, including IHRSA in USA and IHRSA Brazil to meet potential customer and to attend regular customers.
• Monitored performance of team members to ensure quality standards were met or exceeded.
• Responded promptly to incoming calls from customers seeking assistance or information about products and services offered by company.