Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Hobbies and Interests
INTERNATIONAL EXPERIENCE
Languages
JOHANNA SALCEDO BLACK

JOHANNA SALCEDO BLACK

Delray Beach,USA

Summary

Dynamic leader with a proven track record at Scarpa Worldwide Limited, driving international seafood operations and achieving a tenfold increase in export volumes. Expertise in strategic planning and cross-cultural management enhances team performance and operational efficiency. Established quality control protocols ensure premium standards in a competitive market.

Overview

21
21
years of professional experience

Work History

Chief Executive Officer & Founder

Scarpa Worldwide Limited
, USA
07.2007 - Current
  • Founded and scaled company from single-product tuna brokerage to diversified international seafood operation.
  • Established operations across two continents with offices in Florida and Manta.
  • Developed organizational structure comprising six departments: Sales, Marketing, Quality, Logistics, Finance, Administration.
  • Increased export volumes from 1,000 lbs per week in 2009 to over 10,000 lbs by 2013.
  • Expanded product line from one tuna item to over 20 seafood species, including shrimp and lobster.
  • Penetrated key international markets in USA, Europe, and Asia.
  • Implemented comprehensive supply chain management from procurement to export.
  • Created multilingual operations for global market reach while enhancing digital presence on social media.

Brand Manager

Southern Fisheries Ltd
Miami, United States
08.2014 - 11.2017
  • Formulated and executed brand management strategies for seafood products, enhancing overall visibility.
    Spearheaded procurement operations and supply chain management to improve logistics.
    Directed marketing efforts and managed import/export operations for optimal efficiency.
    Emphasized brand positioning within competitive seafood landscape to attract customers.
    Coordinated operations across various product lines, ensuring alignment with strategic goals.

Regional Marketing Director

Yale Mortgage
Miami, United States
01.2006 - 09.2007
  • Directed marketing department and coordinated nationwide campaigns across multiple channels.
    Managed comprehensive initiatives including magazine, radio, email, mail, and internet marketing.
    Coordinated over 60 corporate events to promote brand engagement and visibility.
    Executed integrated marketing strategies across traditional and digital platforms.
    Led event management and corporate sponsorship programs to boost brand exposure.

Corporate Account Manager

Advanz Companies
Miami, United States
07.2004 - 01.2006
  • Drove sales efforts of trading systems targeting institutional clients.
    Supervised a team of brokers handling investments in stocks, futures, and currency exchanges.
    Executed comprehensive marketing strategies for Advanz and its partners.
    Forged joint ventures with major industry players to increase market penetration.
    Nurtured valuable client relationships in the financial services arena.

Education

MBA - Master in Business Administration

University of California, Los Angeles (UCLA), Los Angeles, CA
04.2004

Bachelor of Science - International Trade Engineering

Universidad Espíritu Santo (UEES/New Paltz NY), Guayaquil, Ecuador
12-2000

Diploma - Asian Studies and Business

Kansai Gaidai University, Osaka, Japan
05.2000

Skills

  • Leadership and strategy development
  • Financial analysis
  • Cross-cultural communication and management
  • Corporate leadership
  • Business startup and management
  • Entrepreneurial vision
  • Strategic planning
  • International business development
  • Team building
  • Seafood trading expertise
  • Quality control
  • Supply chain management
  • Export and import operations
  • Market analysis and product development
  • International market knowledge
  • Regulatory compliance
  • Trade relations

Accomplishments

  • Market Diversification: Successfully transitioned from tuna-focused to multi-species seafood portfolio
  • Geographic Expansion: Established operations across 4+ countries with certified quality control
  • Strategic Partnerships: Developed alliance with Skillpath Limited for US market entry
  • Product Innovation: Pioneered frozen butterfish processing for Asian markets (2015)
  • Operational Scale: Built multi-departmental organization supporting international trade operations

Timeline

Brand Manager - Southern Fisheries Ltd
08.2014 - 11.2017
Chief Executive Officer & Founder - Scarpa Worldwide Limited
07.2007 - Current
Regional Marketing Director - Yale Mortgage
01.2006 - 09.2007
Corporate Account Manager - Advanz Companies
07.2004 - 01.2006
University of California, Los Angeles (UCLA) - MBA, Master in Business Administration
Universidad Espíritu Santo (UEES/New Paltz NY) - Bachelor of Science, International Trade Engineering
Kansai Gaidai University - Diploma, Asian Studies and Business

Hobbies and Interests

Adventure & Travel: Horseback riding, Harley-Davidson trike touring, and boating - demonstrating risk management and leadership confidence, Cultural Exploration: Passionate traveler exploring new cultures, cuisines, and international experiences across multiple continents, Arts & Music: Active patron of live music venues, museums, art galleries, and cultural events - reflecting appreciation for creativity and diverse perspectives, Personal Development: Committed to continuous learning and self-improvement, supporting lifelong growth mindset, Social & Culinary: Enthusiastic dancer and restaurant explorer, showcasing adaptability and social engagement skills

INTERNATIONAL EXPERIENCE

  • Multi-Continental Living: Extensive experience living and working across three continents
  • Ecuador (Native country)
  • Japan (Asia-Pacific experience)
  • Sweden (European market exposure)
  • United States (Current base of operations)
  • Cross-Cultural Leadership: Proven ability to build relationships and conduct business across diverse cultural contexts
  • Global Market Understanding: Deep insights into Asian, European, and American business practices
  • International Network: Established professional connections spanning multiple continents

Languages

Spanish (Native), English (Professional), French (Basic), Italian (Understanding), Portuguese (Understanding)

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