Johanne Melissa Ramos

Responsible for Camera and lens new product launch for USA and Latin American markets. Communicating with Canon Japan Headquarters, creating the strategy of target user marketing plans and approach as well as the support of marketing materials, launch events, and training content.

• Collaborate with multiple business groups within Canon USA and Canon Latin America to bring new products to market, ensuring that all product launches remain on schedule.
• Ensure that proper communication of product features and specifications is conveyed to Latin American market.
• Responsible for ensuring accuracy of translated marketing materials and web content prior to market distribution.
• Develop and deliver sales and marketing product training to Canon's Latin American sales and dealer personnel.
• Participate in industry trade shows, demonstrate products, and address questions from end users and dealers.
• Work closely with Marketing, Sales, and Business Strategy teams to develop customer propositions for product/solution launches and actively input into future product planning.
• Maintaining and updating product items set up on company’s wholesale application.

Responsible for performing sales administration tasks which includes order processing, monitoring and updating contracts, answering questions and escalating product issues, territory assignments, marketing support programs, product restrictions, and pricing from Latin American customers in English and Spanish.

• Collaborated with multiple departments (credit, marketing, program management, product control, logistics, and sales) to ensure orders are processed accurately and within order/shipping guidelines.
• Shipped all orders according to customers' routing guide specifications and notified appropriate parties of any processing delays which may result in non-compliance situations.
• Assisted in resolving order processing issues by working as liaison between sales management/support and customer.
• Frequently escalated more complex custom complaints to senior administration staff.
• Analyzed processes to identify key areas for improvement and/or cleanup.

Supported Product Control team while themain person was on leave by ensuring appropriate levels of inventory by reviewing system recommendations made by various planning platforms that CUSA Latin American Division utilizes. Creation of backorder reports for Latin American Division using S21 and IDS platforms. Answered inquiries regarding order status, availability, required dates, and order status. Provided timely feedback to our Latin American Order Teams regarding order status and availability.

• Created and optimized product listings, brand store, and enhanced content on Amazon. - Increased Amazon sales by 40% by identifying opportunities using top sellers and trends for products and categories across Amazon and other marketplaces.
• Managed Amazon paid search across brand; oversee growth forecast and campaigns.
• Created daily sales reports to identify top sellers and trends for products and categories across Amazon and other marketplaces.
• Worked closely with CEO, President, Upper Management, and cross-functional teams to maintain and improve overall customer experience for Amazon customers.
• Worked closely with warehouse and inventory manager to implement an efficient plan for website and Amazon inventory.
• Managed & optimized Ads, PPC Campaigns, and PLA feeds for Google Ads and Microsoft Bing Ads accounts.
• Decreased amount of Intellectual Property (IP) Infringements by 80% on Amazon and other marketplaces.
• Increased social media presence and growth by creating a Facebook group to increase audience engagement where there were constant posts with information about product launches, Q&As, giveaways, and current promotions.
• Used Google Analytics to analyze conversion rates across multiple digital channels.