John Albers
Digital Marketing Manager
Menomonee Falls,WI
Summary
Adaptable lifelong learner with record of skillfully prioritizing tasks, assuming ownership, and solving problems in ambiguous, constantly evolving business landscapes. Skilled in executing business growth initiatives, driving web traffic, and increasing online brand awareness, through consumer acquisition and retention. Expert in tracking KPIs against commercialization plans, performing competitive analysis, and promoting product value propositions. Excel at leading global teams to maximize profit and achieve shared vision/goals.
Overview
12
12
years of professional experience
Work History
Digital Marketing Manager
Alto-Shaam, Inc
Menomonee Falls, WI
02.2019 - 02.2023
- Developed and maintained corporate inbound lead generation process. Continuous enhancements resulted in total inbound leads reaching 70% over 2022 targeted goal.
- Introduced and implemented digital plans and budgets across channels, such as SEO, PPC, and email.
- Designed and oversaw CMS for corporate website and company extranet.
- Performed wide range of duties, such as portal design, asset upload, meta-tagging, user administration, reporting, and training.
- Streamlined and automated company processes by conducting research and deploying new digital platforms such as SugarCRM, Qualtrics, Pardot, Plytix, Widen, and Kentico.
- Optimized profitable sales growth by devising and executing innovative global marketing strategies and annual department metrics.
- Supervised digital metrics/KPIs and proposed effective recommendation and reports to executive team for effective decision-making.
Sr. Digital Marketing Strategist
Alto-Shaam, Inc
Menomonee Falls, WI
10.2015 - 02.2019
- Redesigned and rolled out global corporate website in line with specific marketing goals to increase traffic.
- Formulated digital strategies to implement promotional launch plans.
- Created marketing dashboards and measured digital metrics to improve monthly reporting process in collaboration with cross-functional teams.
- Promoted from Digital Marketing Specialist to Sr. Digital Marketing Specialist through demonstration of marketing skills and remarkable performance efforts.
- Optimized demand creation process by implementing global digital strategy.
- Drove traffic and growth of global websites for maximum profitability.
- Increased lead quality and process, while providing exemplary CRM support.
Digital Marketing Analyst
Kalmbach Media
Waukesha, WI
05.2011 - 09.2015
- Led digital initiatives for brand promotion and customer engagement in association with Internet Marketing Manager.
- Uncovered website advertising opportunities and activities on all Kalmbach sites.
- Designed website advertising campaigns to generate revenue and leads.
Education
Bachelor of Science - Marketing
05.2005
Skills
- Digital Marketing & Branding
- Lead Generation
- Campaign Design & Launch
- Strategic Planning & Execution
- Web Development & Optimization
- Revenue Enhancement
- SEO & PPC Strategies
- Data Analytics & Reporting
Additional Information
Technical Proficiencies
- MS Office (Word, Excel, Outlook, PowerPoint, and Access)
- Content Management Systems (Kentico, Sitecore)
- Google Suite (Analytics, AdWords)
- Email Marketing Campaigns and Automation (Pardot, Hubspot, Kentico)
- System On-boarding (SugarCRM, Qualtrics, Plytix PIM)
Timeline
Digital Marketing Manager - Alto-Shaam, Inc
02.2019 - 02.2023
Sr. Digital Marketing Strategist - Alto-Shaam, Inc
10.2015 - 02.2019
Digital Marketing Analyst - Kalmbach Media
05.2011 - 09.2015
Marquette University - Bachelor of Science, Marketing