John Alvarez

• Punto Objetivo recognized best quality marketing research and Neuro research consumer since 1986 in Mexico and Latin America for global consumer product corporations :Procter & Gamble, Dannon, Coca Cola, Frito Lay, Kellogg's, Ford Motors, and more.
• Punto Objetivo gat ISO 9001/2008 certification In Mexico (1998)
• Reported issues to higher management with great detail.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

• Observer Conductual (1989 to date) first neuroscience biometric laboratory elevating traditional research with Facial Expression, Eye movement and EEG and GSR (Galvanic Skin Response) neuroscience techniques
• Trained new employees on proper protocols and customer service standars

Plan, organize and execute market research programs for all brands and new products for Mexico and Central America.

• Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting products demand.
• Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
• Utilized different tools to analyze marketing trends and suggested measures to reduce costs and improve business processes.
• Collated information to interpret data for Marketing area.
• Generated reports to support development and implementation of marketing plans.
• Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
• Developed questionnaires and facilitated focus group discussions.

• Gathered data on competitors to analyze prices, sales and methods of marketing and distribution.
• Created and managed database of information gathered from research.
• Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
• Developer for first dry pet food launched in Mexico.

• Conducted market research to identify new opportunities and target markets.