John Andrews
Napa,California
Summary
Dynamic product marketing leader with a proven track record at ChargePoint, driving go-to-market strategies and achieving 130% YoY revenue growth. Expert in e-mobility solutions and agile leadership, I excel in cross-functional collaboration and pipeline acceleration, leveraging data-driven insights to enhance product positioning and customer engagement.
Overview
30
30
years of professional experience
Work History
Director, Product Marketing & Strategy
7Gen
10.2024 - Current
- Leading product strategy and go-to-market execution for a premier "EV-as-a-Service" provider.
- Responsible for packaging turnkey fleet electrification solutions (Lease-to-Own) and driving demand through multi-channel marketing campaigns.
- Revenue Growth: Supported 130% Year-over-Year (YoY) revenue growth by establishing standardized Product Bundles (Vehicles + Charging + Software) with clear pricing models and optimized profit margins.
- Product Strategy: Defined 7Gen's Ideal Customer Profile (ICP) and established the comprehensive Product Strategy and Roadmap to align engineering and commercial teams.
- AI & Innovation: Spearheaded the strategic integration of AI-driven predictive maintenance tools (including EnergizedAI) to monitor charger health and enhance fleet reliability.
- Marketing Operations: Directing end-to-end campaign execution across LinkedIn Campaign Manager, Reddit Ad Manager, and Meta Business Manager.
- Pipeline Acceleration: Established the 7Gen Referral Program and implemented Lead Scoring models to prioritize high-value prospects and improve sales efficiency.
- Partnerships: Negotiated and executed agreements with three strategic technical partners, expanding the platform's capabilities in telematics and charging management.
Senior eMobility Product & Strategy Manager
Schneider Electric
03.2022 - 06.2024
- Defined the North American eMobility strategy, evaluating new technologies and regulatory impacts (Build America, Buy America).
- Product Development: Led cross-functional teams (engineering, design, finance) to define requirements for residential bi-directional EV charging and single-family home chargers.
- Strategic Planning: Managed the migration strategy to NACS (J3400) connections and analyzed installation trends to guide long-term product direction.
- Agile Leadership: Facilitated daily stand-ups and sprint planning, mentoring team members to maximize performance.
Senior Product Marketing Manager
ChargePoint
01.2018 - 03.2022
- Managed the DC fast-charging product line and fleet vertical solutions for a global leader in EV infrastructure.
- Market Leadership: Developed and socialized fleet segmentation, personas, and positioning for commercial and fleet customers.
- Sales Enablement: Created high-impact collateral, videos, and training materials to enable sales and growth marketing teams.
- Content Strategy: Collaborated with subject matter experts to drive thought leadership and coordinated with WebOps for SEO and nurture programs.
Senior Product Marketing Manager
TIBCO Software Inc.
05.2016 - 01.2018
- Led marketing for TIBCO Cloud Integration (iPaaS), positioning the platform for enterprise-scale integration.
- Analyst Relations: Collaborated with Gartner and Forrester to position iPaaS technology in major industry reports.
- Demand Generation: Executed global marketing campaigns and worldwide tours to generate marketing qualified leads (MQLs).
Director of Product Marketing
Bunchball
04.2015 - 04.2016
- Oversaw marketing for the Nitro Platform, a cloud-based gamification solution.
- Driven demand generation and sales enablement through targeted messaging and analyst relations.
Director Solution Marketing Management
Axway
08.2013 - 04.2015
- Directed global marketing for the Managed File Transfer Suite.
- Successfully launched the "MFT:Ready" business line theme to unify messaging across sales and marketing.
Product Line Manager
Barracuda Networks
01.2012 - 01.2013
- Led product direction for the Email Security business line.
Senior Product Manager
TIBCO Software
01.2007 - 01.2012
- Managed products contributing over $100M in revenue, including BusinessEvents and ActiveSpaces.
Senior Product Manager
ADP Claim Services
01.2003 - 01.2005
Product Manager
Legato Systems (EMC)
01.2001 - 01.2003
Software Developer / Product Manager
i2 Technologies
01.1996 - 01.2001
Education
MBA - Master of Business Administration
University of Western Ontario
London, ON09-2004
Bachelor of Science - Computer Science
University of Waterloo
Waterloo, ON06-1995
Skills
- Product lifecycle management
- Go-to-market strategy
- Roadmap development
- Competitive analysis
- Pricing and packaging
- Ideal customer profile definition
- E-mobility solutions
- Fleet electrification strategies
- EV-as-a-service model
- Software as a service (SaaS)
- Enterprise integration (iPaaS)
- Lead scoring techniques
- Pipeline acceleration strategies
- Agile and Scrum leadership
- Cross-functional team leadership
- HubSpot expertise
- Mondaycom proficiency
- Notion utilization
- LinkedIn campaign management
- Meta business management
- WordPress development
- AI tools proficiency (ChatGPT, Gemini, Claude)
Timeline
Director, Product Marketing & Strategy
7Gen
10.2024 - Current
Senior eMobility Product & Strategy Manager
Schneider Electric
03.2022 - 06.2024
Senior Product Marketing Manager
ChargePoint
01.2018 - 03.2022
Senior Product Marketing Manager
TIBCO Software Inc.
05.2016 - 01.2018
Director of Product Marketing
Bunchball
04.2015 - 04.2016
Director Solution Marketing Management
Axway
08.2013 - 04.2015
Product Line Manager
Barracuda Networks
01.2012 - 01.2013
Senior Product Manager
TIBCO Software
01.2007 - 01.2012
Senior Product Manager
ADP Claim Services
01.2003 - 01.2005
Product Manager
Legato Systems (EMC)
01.2001 - 01.2003
Software Developer / Product Manager
i2 Technologies
01.1996 - 01.2001
MBA - Master of Business Administration
University of Western Ontario
Bachelor of Science - Computer Science
University of Waterloo