John Aylor

Marketing Communications consultant serving as an external advisor, providing fresh perspective and specialized expertise to help businesses grow and compete more effectively.

• Developed and implemented strategic plans for revenue growth, focusing on maximizing revenue and market expansion.
• Enhanced company's market position by identifying and pursuing new business opportunities.
• Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.

• Prepared orders for shipment by inserting associated paperwork, tagging boxes and scanning barcodes to upload package data to tracking system.
• Labeled, recorded and inspected packaging to prepare for shipment or storage.
• Achieved production targets by maintaining high productivity levels and communicating with team members regarding orders and fulfillment.
• Performed packaging tasks alongside team to demonstrate proper methods according to labor plan and assigned tasks.

• Observed machine operations to verify quality and conformity of packaged products, stepping in to resolve issues promptly and avoid costly production errors
• Performed various administrative functions, including filing paperwork, and following predetermined process procedures
• Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately

• Freelance consulting; established with focus on small to mid-sized companies
• Providing strategic planning, market analysis, competitive analysis, marketing campaign development, program implementation
• This includes creative development and implementation, writing /editing, and project management
• Developed art and design concepts
• Used print strategies such as newspaper ads, business catalogs and marketing brochures to bring in and capture new customer business
• Collaborated with designers and editorial team on marketing materials

• Repositioned existing (CRM) software products into clearly defined suite representing an integrated solution
• Produced ad hoc reports for senior team members
• Implemented marketing strategies which resulted in 4% revenue growth
• Created communication strategy. Directed market research, product positioning, channel marketing support, advertising, public relations, sales incentive programs
• Supervised activities of eight employees including their evaluations and development

• Managed marketing communications support for business unit focused on manufacturing applications for Test and Measurement equipment used for system test, computer hardware/software development
• Developed marketing strategies, generating program proposals, creating process documentation

• Implementation support for multi-divisional communication strategy
• Managed internal team of communications specialists, managing external advertising agency activities
• Project management activities included risk analysis, budget preparation, account reconciliation, creation of detailed project plans, providing status reports
• Supervised implementation of corporate brand management, directed marketing strategies, program proposals, developing process documentation
• Significant Accomplishment: Participated as divisional designate at corporate communication forum during Agilent Technologies IPO preparation during implementation

• Contributed to creative process through original ideas providing inspiration
• Mentored junior artists on creative processes
• Developed design concepts
• Preserved branding standards of assigned accounts
• Fostered highly communicative, collaborative team culture on all visual product projects
• Learned new software packages in addition to traditional art methods

• Designed graphics for, logos and promotions for marketing purposes
• Carefully prepared all design layouts into pre press files for offset, web and digital printing
• Learned new software packages in addition to traditional art methods
• Contributed to the creative process through original ideas
• Developed design concepts
• Created storyboards, 3D models, animation and visual effects to meet design goals
• Created shot lists, booked talent and prepared set for shooting