John Baptist Lawson
Rockford,IL
Summary
A highly skilled and results-driven marketing and operations coordinator with over 10 years of progressive experience in FMCG, SaaS, and Value Added Solutions. Proven track record of driving strategic marketing initiatives to maximize sales and optimizing operational processes to achieve business objectives. Adept at leading cross-functional teams, managing projects from inception to completion, and delivering exceptional results in dynamic and competitive environments.
Overview
17
17
years of professional experience
Work History
Marketing and Operations Specialist
Tangerine Digital
10.2023 - Current
- Managing data automations, and integrations for both internal and external users that ensure high level UX consistently for all projects
- Consistently collaborating with key stakeholders while planning and managing end-to-end trade shows, to ensure product visibility and brand recognition
- Collaborating with the MarComms team to drive digital communications such as marketing launches that resonate with clients and consumers
- Using analytics technologies to measure important performance indicators like return on investment, conversion rates, and client acquisition expenses that provide comprehensive insights into campaign effectiveness, helping to inform future marketing strategies and decision-making.
Account Manager Marketing and Operations
TIMWETECH
09.2016 - 09.2023
- Managing Value Added Service (VAS ) projects for a variety of telecommunication, including B2B, B2C clients and governmental institutions
- Supporting marketing and communications campaign activities from design to implementation increasing market distinction and brand visibility by 35%
- Creating marketing plans, and ensuring projects are delivered within agreed budget and timelines
- Assisting market strategist to develop and drive digital marketing campaigns
- Supporting the director of EMEA with key projects such as client engagement, and new product lunch
- Forging strong and strategic working relationships with agencies and internal stakeholders to ensure smooth flow of projects
- Managing account-based marketing programs, including researching, in-app push SMS, written communications, scheduling content, and updating relevant information using appropriate tools and methodology
- Managing project logistics, supporting a globally distributed stakeholder team to pursue business solution opportunities.
Account Relationship Manager Marketing and Operations
TXTGHANA
07.2013 - 08.2016
- Understanding the unique needs and objectives of each client, developing and implementing tailored solutions that address their specific requirements and challenges to expand the company's client base
- Leveraging on professional relationships, to provide tailored products and solution that resonate with B2B and B2C clients
- Assisting, implementing, and managing marketing initiatives.
- Applied data, insights and partner objectives in collaborative development of business plans, annual marketing plans and marketing channel test plans.
- Assisted in developing targeted marketing campaigns aimed at specific industries or regions relevant to my portfolio of accounts.
- Negotiated contract renewals, securing long-term business relationships with key accounts.
Key Account Officer
The Coca-Cola Bottling Company
10.2007 - 06.2013
- Continuously exceeded targets and was adjudged the overall key account officer in three out of four quarters
- Customer management via face-to-face interaction
- Delivering pre-sale products and concept that impacted sales at a growth rate of 20% quarterly
- Identified, and developed new and old outlets to maximize 34% sales in the territory monthly
- Deploying company merchandise to increase brand and product visibility
- Implemented, and activated promotions that led to an increase in sales by 45% in key outlets such as malls, retail stores, and fitness centers
- Minimized 100% of customer debts.
- Analyzed sales data to identify patterns and develop strategies for account retention and expansion.
- Coordinated marketing efforts targeting key accounts, driving brand awareness and revenue growth.
- Collaborated with cross-functional teams to address and resolve customer issues promptly.
Education
MSc - Digital and Strategic Marketing
University of Bradford
United Kingdom12.2023
BA - Political science and Psychology
University of Ghana
Ghana06.2007
Skills
- Data Analysis and Decision-Making
- Strategic marketing
- Operational excellence
- Excellent verbal and written communication skills
- Excellent consultative methodology
- Remote and on-site team management
- Excellent team collaboration
- Project Management
- Strategic networking
- Customer relationship management
- Analytical and problem-solving skills
- Excellent time management
- Innovation and Creative
- Customer-Centric Focus
- MS office suite English
- Salesforce
- HubSpot CRM
- Zoho CRM
- LiveChat
- Jira
Hobbies and Interests
Playing, watching football and tennis, coaching kids the skill of playing good football, watching movies, reading, working out.
Timeline
Marketing and Operations Specialist
Tangerine Digital
10.2023 - Current
Account Manager Marketing and Operations
TIMWETECH
09.2016 - 09.2023
Account Relationship Manager Marketing and Operations
TXTGHANA
07.2013 - 08.2016
Key Account Officer
The Coca-Cola Bottling Company
10.2007 - 06.2013
MSc - Digital and Strategic Marketing
University of Bradford
BA - Political science and Psychology
University of Ghana