JOHN M. BLANCHARD
Bryan
Summary
Strategic and growth-focused Sales Professional with over a decade of experience leading key account development and revenue expansion across the FDM, retail, and wellness markets. Demonstrated expertise in managing national and international distribution networks, executing joint business plans, and driving product visibility in top-tier retail chains. Skilled in launching RTD and Nutrition products, optimizing trade spend, and delivering profitable sales strategies aligned with market share and net revenue goals. Collaborative leader with deep experience in field marketing, customer development, and cross-functional planning.
Overview
13
13
years of professional experience
Work History
Social Media Marketing Manager
Bracewell Gym LLC
06.2024 - Current
- In charge of Social Media & Marketing for the Polarity Supps & For the Nutrition Depot Store Chain
- Research and Development for new product sku's
- In charge of training new employees in stores and producing training media and documents for the team
- Involved in the design of the new products and brand layout
- Involved in planning the future direction of the company and its goals
Digital Marketing Manager
Alluring LLC
03.2019 - 06.2024
- Develop marketing campaigns and strategies for partners
- Consulting for marketing in international markets as well as linking up distributors and brands
- Principal photographer and videographer for the company
- Edit and produce digital marketing campaigns for paid partnerships
International Sales Manager
Dymatize Nutrition
06.2017 - 03.2019
- Managed the sales and sales strategy of international distributors for Dymatize products
- Developed growth initiatives for international distributors and worked with their teams to implement these directives effectively
- Demand Forecasting & Inventory Planning
- Came up with a Sliding currency exchange rate scale
- Worked with Distributors to get Dymatize products into FDM accounts
- Sought new distributors in countries where products were not currently distributed
- Made territory visits to strengthen partnerships and educate partners on new products and sales strategies
- Worked heavily with our Marketing team to help strategically promote Dymatize in each Region
- Worked down the line with Key Accounts to keep them pushing our Brand specifically over all the other brands that were trying to take up shelf presence and brand loyalty
- Continually doing market research to keep products relevant and price competitive
South Central Regional Sales Manager
South Central Regional Sales Director
12.2014 - 01.2017
- Managed and continually grew the highest grossing region for Dymatize sales in the country
- Track new products and brands, along with their sales tactics in my region, to adjust our sales strategy to combat the competition
- Continually expand our in store presence, prevent other companies from taking any of our facings and keeping our products in prime locations
- Manage the hiring and scheduling of demo-representatives for the region, strategically use them to grow sales in stagnant markets
- Manage the budget and make sure we are getting our ROI as well as controlling overspending
Southwest Regional Sales Director
Physique Enhancing Science
08.2012 - 12.2014
- Grew the Brand from a small GNC and Web based Brand to being one of the top 5 selling brands in the Region.
- Managed GNC corporate & Franchise growth strategies, going from 1-2 items per order to dozens at prime locations.
- Managed Specialty Distributors; Lone Star, Europa, & Powershack
- Trained all new Company Sales Reps and was involved in developing company growth strategies.
- Extensive involvement in Product Research & Development.
Education
Bachelors of Science - Agricultural Development
Texas A&M University
College Station, TX01.2005
Skills
- Excel
- Final Cut Pro
- SMM
- Gmail
- Adobe Creative Suite
- Word
Accomplishments
- Successful Sales Increase: Increased sales by over 20% through marketing campaigns and over 15 new products
- Efficient Training Programs: Trained 50 employees and produced 20 training videos for process improvement.
- Global Expansion Success: Expanded product distribution to 5 new countries, boosting international sales by 30%.
- Enhanced Online Presence: Increased online engagement by 40% through targeted social media strategies and content.
LANGUAGES
English Advanced
Timeline
Social Media Marketing Manager
Bracewell Gym LLC
06.2024 - Current
Digital Marketing Manager
Alluring LLC
03.2019 - 06.2024
International Sales Manager
Dymatize Nutrition
06.2017 - 03.2019
South Central Regional Sales Manager
South Central Regional Sales Director
12.2014 - 01.2017
Southwest Regional Sales Director
Physique Enhancing Science
08.2012 - 12.2014
Bachelors of Science - Agricultural Development
Texas A&M University
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