John Burke

• Built deep, trusting relationships with both Office Service & Supply Operators & Distributors in the Southeastern US. Launched new products by developing promotional & merchandising incentives to drive breakthrough results increasing both overall unit & dollar sales as well as profits. Initially taking a $13 million territory & built it to nearly $36 million over span of 11 years via organic growth & acquisitions
• Managed B2B selling with customers such as Vistar, Vendors Supply, BC Coffee, BK Miller, Royal Cup Coffee, VistaPak, Canteen, Five-Star Foodservice, SP Richards, Essendant, Office Depot, Bunzl, Eden's Snacks, Coffee & Filters Direct, American Food & Vending, First Choice, DS Waters, Diamond Springs, Nestle Waters NA & Regional Independent OCS Operators
• Worked in concert with Smucker Marketing to launch key brands & platforms to include Bustelo & Folgers Liquid and Roast & Ground Coffee, Dunkin Retail Coffee, Sahale Snacks, Jif2Go
• Performed face-to-face & virtual seminars sales training for both distributor & operator customers increasing product knowledge of our brands & comfort level of selling to key office & end-user customers.
• Managed & trained traditional office coffee service broker, G&J Marketing & Sales, network of 12 reps in SE & NE Regions as well as office supply broker, TRG, network of 4 reps introducing new items, executing promotions & teaching solution selling of our various coffee platforms.

• Secured new Folgers & Millstone Roast & Ground Coffee business in the convenience store channel through consultative selling whereby effective customer solutions were met to gain new, incremental hot beverage business with both wholesale distributors & multi-unit c-store operators
• Worked with convenience store distributor reps from McLane, Core-Mark, Eby-Brown, HT Hackney, MR Williams, Charles C. Parks, Stacy Williams & W.L. Petrey in effort to build Folgers business with c-store operator base of customers
• Managed comodity contract pricing with various elements of equipment, service, marketing to ensure overall profitability of hot beverage program for c-store customers to include FasMart (GPM Investments), Champlain Farms, Chico Enterprises, ParMar Stores, Kwik King, Universal Delaware, RL Jordan Oil Co., Spivey Enterprises, Beach Oil Company, Highland Corporation, Piedmont Petroleum, Flash Foods, & Clyde's Market
• Worked with marketing department to develop customized, co-branded POS specific to the various c-store chains
• Solution selling of tailored equipment & service programs to maximize customer satisfaction & product sales (through-put per location)

• Boosted sales numbers with proactive account servicing and diligent relationship-building with Sysco Philadelphia, Central PA Sysco, Sysco Baltimore/Washington, Lankford Sysco, Sysco Virginia, Feesers in the PA/MD/VA markets.
• Introduced new items & held sales meetings to drive existing & new business
• Developed marketing programs & incentives to drive higher sales
• Worked with distributor sales reps to introduce branded coffee & cleaning programs to end-user restaurant chains

Worked with regional grocery accounts in PA to drive sales via better promotion, display & shelving.

Managed customer marketing programs to drive greater sales of both existing & new products

Worked in both the food/bev & paper divisions for the Philadelphia & Balt/Wash Districts