John J. Carscadden
Holmdel,NJ
Summary
Pharmaceutical marketing and operations professional with 15+ years of experience in market access, strategic planning, and process optimization. Expertise in SharePoint and Workfront integration, streamlining operations and enhancing collaboration. Led launch strategies, copay programs, and hub activities, improving patient access. Directed an omnichannel HCP marketing program, generating $18M in incremental revenue. Skilled in content development, and resource optimization – driving efficiency, compliance, and engagement across Market Access.
Overview
14
14
years of professional experience
Work History
Associate Director, Operations, U.S. Market Access
BeiGene
Cambridge, MA
01.2024 - Current
- Manages designated Market Access operations, project management, and process optimization while supporting collaboration and communications.
- Oversees content organization and leverages enterprise systems to execute on strategies to enhance efficiency, stakeholder engagement, and alignment with business objectives.
- Directed the development, optimization, and governance of multiple SharePoint sites as centralized communication hubs.
- Enhanced efficiency, compliance, and accessibility by implementing access controls and features that streamlined access to resources.
- Reduced file retrieval time by up to 80%.
- Led development of a targeted internal resource in collaboration with access partners, enabling account representatives to efficiently review and select the most relevant RWE for customer engagements while also serving as a valuable training tool for new team members.
Sr. Manager, U.S. Access Marketing
Bristol Myers Squibb
Princeton, NJ
01.2022 - 12.2023
- Coordinated cross-functional teams among the BMS Eliquis alliance and brand teams to create and maintain vital proactive and reactive resources that leverage Real World Evidence (RWE) and convey Healthcare Economic Information (HCEI), supporting field teams in effectively promoting the value narrative for Eliquis.
- Collaborated with access partners to spearhead the development of a purpose-built resource, empowering field teams to proactively present data supporting formulary access for the $12B brand, Eliquis.
- This initiative significantly improved utilization of Eliquis resources and served as a model for other brands.
- Initiated and collaborated with matrix partners to proactively leverage RWE and HCEI toward creating a new resource for field scientists, aiding in the effective defense of Eliquis formulary access with payers.
- Designed, developed, and launched an innovative asset management and communication platform for HCEI and portfolio resources.
- This centralized repository streamlined field access and training, while fostering improved communication among stakeholders.
- Introduced a new project management and communications platform. Application improved operational efficiency while promoting greater collaboration across the Eliquis Alliance in support of strategic imperatives.
Manager, Project Marketing
Bristol Myers Squibb
Princeton, NJ
01.2018 - 12.2021
- Coordinated cross-functional teams among the BMS Eliquis alliance and brand teams to create and maintain vital proactive and reactive resources that leverage Real World Evidence (RWE) and convey Healthcare Economic Information (HCEI), supporting field teams in effectively promoting the value narrative for Eliquis.
- Collaborated with access partners to spearhead the development of a purpose-built resource, empowering field teams to proactively present data supporting formulary access for the $12B brand, Eliquis.
- This initiative significantly improved utilization of Eliquis resources and served as a model for other brands.
- Initiated and collaborated with matrix partners to proactively leverage RWE and HCEI toward creating a new resource for field scientists, aiding in the effective defense of Eliquis formulary access with payers.
- Designed, developed, and launched an innovative asset management and communication platform for HCEI and portfolio resources.
- This centralized repository streamlined field access and training, while fostering improved communication among stakeholders.
- Introduced a new project management and communications platform. Application improved operational efficiency while promoting greater collaboration across the Eliquis Alliance in support of strategic imperatives.
Sr. Manager, Client Services, OPUS Health
IQVIA
Warren, NJ
01.2015 - 12.2017
- Directed matrix teams and oversaw budgets in managing portfolio of patient assistance (copay) programs for pharmaceutical brands at Amgen and Crown Labs.
- Managed client relationships, advised on program design, and coordinated activities with brand team and hub vendors for successful launch and monitoring.
- Increased participation 51% for patient assistance (copay) program by identifying and recommending deployment of a non-traditional patient centric pull-through strategy post-launch.
- Managed development and delivery of new $500,000 decision support system for client.
- Directed 9-person team and integrated databases of 3 companies. Completing project on schedule and within budget.
- Augmented IQVIA product offerings. Oversaw product development and commercialization of a proprietary communication program directed to NPs and PAs.
- Program generated $1MM in revenue during first year.
Business & Product Marketing Consultant
Krave Spirits
Matawan, NJ
01.2012 - 12.2015
- Recruited by company president to lead U.S. marketing initiatives and revitalize 2 award-winning premium liqueur brands at this boutique wine and spirits start-up.
Marketing & Advertising Consultant
Bristol Myers Squibb
Plainsboro, NJ
01.2011 - 12.2012
- Oversaw Professional and Payer accounts for diabetes franchise at this pharmaceutical company.
- Maintained client relationships, oversaw budgets, and coordinated 7-person cross-functional teams in executing brand tactics.
- Expanded $2MM account 28% by collaborating with brand team, identifying needs, devising solutions that received broad support, and managing successful implementation of Professional and Payer initiatives.
- Managed development and execution of all marketing collateral; oversaw vendors and project teams, each consisting of up to 7 program managers, developers, designers, writers, copyrighters, and production specialists.
Manager, Client Services – Omnichannel Marketing, Pharmaceutical
MTI Information Technologies
Langhorne, PA
- Company Overview: (ceased operation)
- (ceased operation)
Account Executive – Pharmaceutical Advertising
Dudnyk (member of Fishawack Health)
Horsham, PA
Manager, Market Research – Pharmaceuticals
RTI International (formerly Market Certitude)
Morristown, NJ
Education
MBA - Master of Business Administration
Fairleigh Dickinson University
International Business - Oxfordshire, England
Wroxton College
Bachelor of Science - Marketing
Fairleigh Dickinson University
Skills
- Enterprise Platform Integration
- Strategic Business Planning
- Market Access Operations
- Content Development
- Omnichannel Marketing
- Project Management
- Process Optimization & Efficiency
- Patient Assistance Programs
- Primary Market Research
Affiliations
- Fairleigh Dickinson University, Board of Trustees, Member, 01/01/11, 12/31/13
- Fairleigh Dickinson University, Alumni Association Board of Governors, 01/01/05, Present
- Fairleigh Dickinson University, President, 01/01/11, 12/31/13
- Fairleigh Dickinson University, Executive Vice President, 01/01/09, 12/31/11
Selected Achievements
- Developed a brand marketing strategy for multibillion-dollar company, leveraging cross-divisional strengths to launch a new brand. Designed a scalable launch framework, driving over $210 million in incremental revenue.
- Led cross-functional teams across BMS and the Eliquis alliance to create and maintain essential proactive and reactive resources that support field teams in effectively communicating the value narrative for this $12B brand.
- Increased copay card participation by 51% post-launch through a patient-centric pull-through strategy, enhanced engagement and accessibility for cardiovascular brand, contributing to attainment of revenue forecast.
- Managed 5-person field department, directing all phases of primary research, including data collection, coding, collation, and report generation while administered $1M fulfillment budget for over 60 projects annually.
Timeline
Associate Director, Operations, U.S. Market Access
BeiGene
01.2024 - Current
Sr. Manager, U.S. Access Marketing
Bristol Myers Squibb
01.2022 - 12.2023
Manager, Project Marketing
Bristol Myers Squibb
01.2018 - 12.2021
Sr. Manager, Client Services, OPUS Health
IQVIA
01.2015 - 12.2017
Business & Product Marketing Consultant
Krave Spirits
01.2012 - 12.2015
Marketing & Advertising Consultant
Bristol Myers Squibb
01.2011 - 12.2012
Manager, Client Services – Omnichannel Marketing, Pharmaceutical
MTI Information Technologies
Account Executive – Pharmaceutical Advertising
Dudnyk (member of Fishawack Health)
Manager, Market Research – Pharmaceuticals
RTI International (formerly Market Certitude)
MBA - Master of Business Administration
Fairleigh Dickinson University
International Business - Oxfordshire, England
Wroxton College
Bachelor of Science - Marketing
Fairleigh Dickinson University
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