John Cavanaugh

In my current role, I have collaborated with internal and external stakeholders to provide relevant and SEO-optimized content that speaks to key target audiences. Achievements:

• Worked closely with partners and internal teams to keep up output of high-quality blogs and web content.
• Interviewed, hired, managed and reviewed for all content team student workers beginning in early 2022, greatly boosting team output and supporting fellow writers in meeting team goals.
• Collaborated with former Senior Content Manager Amanda Bell on guiding team professional development, presenting on topics including the present capabilities and future of AI in content writing.
• Currently acting in managerial capacity to support the content team.

Worked in evolved role with all agency partners to develop deliverables and implement long-term strategies across multiple channels. Achievements:

• Developed updated brand language and implementation guidelines for Duke Realty, one of nation's largest industrial real estate investment trusts.
• Enacted successful naming campaigns for national real estate developer Milhaus
• Extrapolated strategic insights from partner data in Google Ads and Analytics, dynamically shifting content strategies.
• Oversaw development of long-term brand-building strategies for partners including Indiana State Medical Association and Comfort Option. Led agency copywriting efforts in support of strategic goals.

Executed on internal and partner deliverables in education, medical, and food & beverage categories. Achievements:

• Completed web content overhauls for agency, as well as clients including Learn More Indiana. Rewriting partner content as needed to stay in line with brand voice while better communicating with audiences and meeting SEO goals.
• Digital campaign copywriting and execution for clients including including Endangered Species Chocolate and Digital Pathology Association to drive engagement and membership goals.

Wrote web content, video scripts, product descriptions, social media content, and advertising copy for agency partners across a range of industries.