John Clinton

Marketing Consulting Services

• Alchemer – Product Marketing – Created all new messaging for Alchemer's enterprise survey platform and products
• Intuit – Campaigns – Innovate and optimize acquisition campaigns

AI-Powered SaaS for real-time engineering metrics. Note: Tenure short due to company being acquired.

• Led entire Product Marketing organization across core product line; liaised with customers to understand complex business needs & current market landscape in order to create and deliver product positioning, messaging, sales enablement, and value proposition
• Trained Sales team to speak to competitive advantages, ROI, & ensure marketing campaign/messaging knowledge transfer, as well as translate features and benefits into real world value to prospects
• Developed, launched, and led innovative campaign and demand gen strategy resulting in 35% increase of qualified leads to sales.
• Optimized poor performing Google Ads and LinkedIn advertising campaigns improving all KPIs; reduced cost per lead by 50%

DevOps SaaS Solutions

• Tasked by CMO to performed extensive market research and competitive analysis to re-position 4 products into single, cohesive DevOps solution; led to 12% increase in revenue following quarter
• Revamped campaign strategy via evaluation of buyer market preferences and behaviors combined with customer input and historical data, resulting in 30%+ increase of qualified leads over 3 months
• Liaised with customers to develop deep understanding of business needs and current market landscape

Medical device review platform (exited at $3M) .

• Leveraged product and digital marketing skills to launch, build, and lead multi-million dollar lead generation business
• Brought on high–value partners (e.g. Johnson & Johnson, ADT, Medical Guardian) through innovative outreach campaigns and winning pitches
• Grew annual revenues from $0 to $3M+ w/ 30% margins in 3 years leading to successful exit of business to private equity group

CyberSecurity

• Liaised with development on defining product features through customer input, competitive intelligence, and market trends
• Selected by CMO to lead sales enablement efforts for sales & marketing kickoff, sales close rate rose by 8% following quarter

Cybersecurity

• Repositioned highly technical product (enterprise data encryption) from check-the-box regulatory purchase to enterprise-wide data privacy solution with value clearly articulated to market
• Engaged with Gartner Analyst leading to Leadership positioning

Cybersecurity

• Flipped failing affiliate marketing program into success growing revenues from less than 0.5% of company total to 4% in one year

Small Business Digital Solutions

• Launched company's first stand-alone domain product