John C Morrow
Kirkland,WA
Summary
Sales and Distributor Manager with extensive experience in the beverage alcohol industry. Proven track record of managing diverse teams and achieving revenue goals through strategic planning, market analysis, and effective collaboration across multiple suppliers.
Overview
39
39
years of professional experience
Work History
Director of Portfolio Management PNW
Republic National Distributing Company
, Washington and Oregon
01.2022 - Current
- Managed business interests for over 300 suppliers in Washington and Oregon markets.
- Supervised 11 portfolio managers to improve performance and accountability.
- Collaborated with partners on goal setting and forecasting strategies.
- Managed marketing and supplier budgets to ensure fiscal discipline.
- Consistently achieved revenue and volume goals across all portfolios.
- Analyzed market trends to optimize product distribution and inventory management strategies.
- Ensured compliance with industry regulations, effectively mitigating risks.
Vice President Off Premise Sales
YMCO / Republic National Distributing Company
, WA
01.2016 - 01.2022
- Managed execution teams for chain and off-premise operations in Washington State.
- Achieved revenue and volume targets through strategic planning and effective execution.
- Collaborated with suppliers to enhance operational efficiency.
- Coordinated strategies with portfolio and account executive teams to ensure alignment.
- Hired, trained, and mentored staff members to boost productivity.
Vice President of Spirits
Young's Market Company
, WA
01.2011 - 01.2016
- Managed business interests of all spirits suppliers within YMCO.
- Collaborated with execution and corporate selling teams to enhance market strategies.
- Managed marketing funds and supplier budgets to optimize resource allocation.
- Achieved revenue and volume goals through strategic planning and execution.
- Analyzed market trends to inform decision-making and product offerings.
Director of Sales and Marketing
Young's Market Company
, WA
01.2006 - 01.2011
- Collaborated with spirit suppliers to develop marketing strategies for control state business in PNW.
- Managed new item presentations to WSLCB, ensuring compliance and visibility.
- Optimized resource allocation by managing marketing and expense budgets for WA PNL.
- Achieved revenue and volume targets through strategic planning and execution.
On Premise Sales Manager
Young's Market Company
, WA
01.2003 - 01.2006
- Managed on-premise teams for WA brokerage to drive sales performance.
- Collaborated with spirit suppliers to develop and execute on-premise programs in WA.
- Recruited and trained a team of on-premise sales representatives to enhance effectiveness.
- Conducted training sessions for sales staff on product knowledge and selling techniques.
Salesperson / District Manager
KL Distributors
, WA
12.1987 - 01.2003
- Executed field strategies and established goals with on- and off-premise teams to enhance performance.
- Managed sales across chain and general market territories, achieving revenue targets and sales goals.
Education
General Studies
Bellevue College
Bellevue, WASkills
- Portfolio analysis
- Budget and project management
- Revenue forecasting
- Goal setting and forecasting
- Supply chain management
- Regulatory compliance
- Industry knowledge and market analysis
- Customer relationship management
- Team motivation
- Leadership and communication
Key Industry Skills
- Leadership
- Communication
- Goal Setting/Forecasting
- Budget Management
- Project Management
- Team Motivation
- Sales Strategy
- Industry and Market Knowledge
- Legislative and Government affairs
Affiliations
- Board of Directors for Washington Food Industry Association
- Treasurer for Association of Washington State Wine & Spirits Distributors
- Youth Flag Football Coach with I9 Sports
Timeline
Director of Portfolio Management PNW
Republic National Distributing Company
01.2022 - Current
Vice President Off Premise Sales
YMCO / Republic National Distributing Company
01.2016 - 01.2022
Vice President of Spirits
Young's Market Company
01.2011 - 01.2016
Director of Sales and Marketing
Young's Market Company
01.2006 - 01.2011
On Premise Sales Manager
Young's Market Company
01.2003 - 01.2006
Salesperson / District Manager
KL Distributors
12.1987 - 01.2003
General Studies
Bellevue College