John Cockrell, Jr.

Product development company with the license through 11:11 Media to design, produce and market Paris Hilton's newly launched line of velour tracksuits and related apparel (tracksuits.parishilton.com)

• Created investor decks utilized to raise $1.5MM in capital.
• Developed budget and financial modeling for direct-to-consumer channels.
• Selected and negotiated with 3PL provider for e-commerce and wholesale distribution of products.
• Established a Y2K-nostalgic brand, leading to creative direction for packaging, model and e-commerce photography and website.
• Interviewed, selected and developed ongoing strategy with paid media firm for social advertising, email and SMS campaigns.
• Developed TikTok influencer program, working with third-party agency to cultivate micro-influencers and create content resulting in over 3MM views and 400K engagements through December 31, 2022.

An $8 million manufacturer of printed products helping organizations deliver a branded message through marketing collateral, direct mail, packaging, point-of-sale, promotional products and signage. Sold to ColorArt, LLC in February 2022.

• Completed turnaround of distressed organization, improving current ratio by 160% over a four-year period through debt reduction and implementation of modern manufacturing equipment.
• Developed cohesive management team, establishing cadence through the adoption of a simplified 4DX framework.
• Implemented job-shop lean manufacturing principles, improving on-time delivery from 70% to 98% within two years.
• Executed development of an ERP system, reducing estimating time by 30% while eliminating tribal knowledge.
• Reduced operating expenses by $300K per month over a three-year period.

• Implemented software application for online ordering, onboarding over 100 clients within four years.
• Developed retail franchise vertical market, adding over 10 clients and nearly $1 million in revenue in two-year timeframe.
• Spearheaded organization's entrance into signage, contributing to over $1 million in revenue in two-year timeframe.
• Established inbound marketing program utilizing the Hubspot platform, increasing brand awareness within defined vertical markets and increased lead generation through content creation.

Start-up digital printing company, growing to over $1.4 million in annual revenue, focused on developing on-demand digital print applications and response-driven personalized marketing efforts.

• Developed niche brand as an alternative to traditional printing, growing revenue from $250,000 in year one to over $1.4 million by 2008.
• Acquired new technology to streamline operations, reducing monthly operating costs by 25% through consolidation of equipment and reduction in direct labor.
• Established personalized marketing campaign for new business development, consistently achieving 20% response rates.