John Neal Crossman
South Jordan,Utah
Summary
John is a highly motivated and experienced media content creator with proven expertise in planning, conceptualizing, producing, executing and leading viral, educational, marketing and training projects for a wide range of clients. Web site building and maintaining experience for over 10 years. Extensive training background from projects with School Improvement Network, Franklin Covey, Harry K. Wong Publications, Smiths’ Food and Drug and others. At School Improvement, I planned, shot, produced, and edited projects with crews across the country. I specialize in making complex things simple or easier to understand. I understand each step in the production cycle and its impact in the process. Extensive experience in graphics, animation, video, design, live production, and web. I am just as comfortable working on my own or with a team to accomplish the company’s mission.
Overview
38
38
years of professional experience
1
1
Certification
Work History
VP Production
Connect Through Music, Inc
11.2020 - Current
- Connect Through Music is an online music lesson site training students in the fundamentals of band instruments and guitar
- I am responsible for all video production from hiring and managing the studio crew to postproduction
- Designing the graphic elements each segment shares as well as extensive custom graphics for individual lessons
- I designed and built the current web presence using WIX with hundreds of online video-based lessons for the starting 10 instruments.
Owner/Senior Producer
Crossman Post Production LLC
01.1991 - Current
- Youtu.be/W4a0maufC9s
- At Crossman Post, I wear all of the hats from meeting with clients to interviewing subject matter specialists and turning that into a script, to shooting, editing and animating the final product
- Donated production and post production to; Boys and Girls Club of South Valley, Sandy Boys and Girls Club, Choice Humanitarian, Chasqui Humanitarian, Ascend Humanitarian, National Ability Center, Park City Jr Ski Team, The Winter School and Utah Symphony Guild
- Recent Projects:
- Geomancer: 3-part sales video series to explain market, the current process and their new process that will revolutionize the market
- 100% close rate in initial sales presentations when used
- Corporate Assistance: 2 Sales/Marketing videos for convention and web selling
- New clients generated
- Scripted, shot, edited
- Ghost Town History with Ken and Brenda Gallacher
- This series on Amazon Prime has generated over 10 million streaming minutes with only 4 shows
- This is my concept and I have done all of the production and post as well as design and anything else that needed to be done
- Utah Sports Hall of Fame 2018 inductee video profiles TELLY AWARD WINNER 2019.
Senior Producer
Musician’s Toolkit
09.2018 - 11.2018
- Musician’s Toolkit is an online music training website for band, vocals, guitar, and orchestra
- I was recruited to lead the content development team of directors, producers and editors
- I produced the commercial library for training music majors who knew music, but not the music business
- I worked with the company owner and leadership to develop a dashboard so all could stay up to date on where we were with over 1,400 lesson segments in process at any one time
- I consulted on strategy and recruiting in building a sales team in the education space because of my experience in that area.
VP
School Improvement Network
01.2012 - 01.2016
- As a member of the leadership team I met weekly with company owners, and department leadership
- I reported on our area in monthly objective meetings
- I created and managed the production team of 5 writers, 8 video editors, 5 producers and support personnel in creating 3,500 minutes of educational content a year
- Created Department manuals, routines and procedures with broad input from my team
- Managed outside resources, including vendors and freelancers as needed
- Wrote freelance agreements, and internal policy manuals for department
- Traveled on location as needed, including logistics and client coordination
- Produced marketing content, platform content, training and other as needed
- Https://youtu.be/ZiW73oOvIl8 Shot in 4K in Georgia
- Helped with various convention experiences through asset creation, and live event directing
- Provided motion graphics, video editing, music selection, audio mixing and special effects using the Adobe CC suite
- Https://youtu.be/O-kL8QTiLZY
- Created marketing and training resources for partner organizations such as Learning Forward and Pacific Education Group
Education
BS - Communications, Advertising/Public Relations
University of Utah
Skills
- Adobe Creative Suite: Premiere, Photoshop After Effects, Encore, Illustrator, Media Encoder SONY: EX-3, EX-1, FS5 WIX, web builder MS Office, Certified Scrum Master Apple: Logic, Final Cut 7, DVD Studio Pro, SoundTrack Pro https://youtube/1qijbPkLYoo
- Production Documentation
- Teamwork and Communication
- Quality Deliverables
- Music Recording
- Strategic Planning
- Leadership and People Development
Accomplishments
- References
- It was a pleasure to get to know John and to have him help tighten up our educational video team
- John brought a significant range of skills to our team
- He used those skills to bring a young, although inexperienced, very skilled team to a significant level of accountability
- They consistently produced a high-quality product
- His knowledge and expertise was very helpful in other areas of the company as we looked at having our teams work closer to strengthen all aspects of the company
- His ability to organize and prioritize a production schedule for multiple content themes while maintaining a balance of the overall vision for our content deliverables was very impressive
- He was well liked by his peers and fit in well with management
- John is dedicated to success
- He was always willing to suggest outside options when he felt that would help our team learn and develop as well as improve our efficiency
- John will be a solid team player and brings a wealth of knowledge to a production team
- Gaylen Rust, Founder & CEO Rust Legacy Entertainment
- There are cooks and there are chefs
- There are editors and then there is John Crossman
- John does more than edit, he continuously invests in learning, experimenting and pushing the format for a better product
- During the development of an on air campaign for a new television station, John participated from concept to finished product: an award winning product
- I have worked with John for over 20 years on numerous broadcast and community projects promoting sports to kids, and television programs to premiers
- He is brilliant, incisive, and a terrific person
- If your product deserves a skilled-hand you want to work with John Crossman
- Chris Barnhurst
- Former Director of Marketing and Promotions American Television, KXIV-TV & Larry H
- Miller Communication KJZZ-TV
- John Crossman provides professional editing at its finest
- Working with John for over 13 years, I found him to be creative and knowledgeable with a wide range of editing skills from television ads to corporate training and video newsletter productions
- John knows all aspects of the video business from scripting and shooting to editing award-winning final products
- His graphics and design work are brilliant
- Editing music to enhance the production is another talent of this great editor
- John works well with producers and directors to meet the goals and objectives of each project
- His comprehensive and insightful suggestions make the productions a success with viewers and clients a like
- Sandra Smith
- Former Communications Manager
- Smith’s Food & Drug, Inc
- Salt Lake City, Utah
- John is a great mentor and leader, and he always goes extra miles to make the best products with the resources he has
- He is detail oriented, easy to work with, and often foresees problems before they actually occur
- John is very experienced and skilled in video editing, video production, and aftereffects
- Though he is the most experienced videographer in the team, he is also very open-minded and can work well with both senior or younger team members
- He is a leader that really cares about his teammates
- He is good at listening from the team and excellent at communicating and presenting ideas to the investor, in order to help make the right business decisions for the company
- Communication is very important when it comes to remote/freelance works and John is a great communicator
- Before we were co-workers, I had the chance to work with him on a freelance project and I was very satisfied with his work
- I was impressed with John's work ethic, conscientiousness, and communications skills
- Hiring John means that you will receive both a great product and an enjoyable experience
- Eric So,
- Production editor at Pluralsight21
- Working with John for over 13 years, I found him to be creative and knowledgeable with a wide range of editing skills from television ads to corporate training and video newsletter productions
- John knows all aspects of the video business from scripting and shooting to editing award-winning final products
- His graphics and design work are brilliant
- Editing music to enhance the production is another talent of this great editor
- John works well with producers and directors to meet the goals and objectives of each project
- His comprehensive and insightful suggestions make the productions a success with viewers and clients a like
- Sandra Smith
- Former Communications Manager
- Smith’s Food & Drug, Inc
- Salt Lake City, Utah
- John is a great mentor and leader, and he always goes extra miles to make the best products with the resources he has
- He is detail oriented, easy to work with, and often foresees problems before they actually occur
- John is very experienced and skilled in video editing, video production, and aftereffects
- Though he is the most experienced videographer in the team, he is also very open-minded and can work well with both senior or younger team members
- He is a leader that really cares about his teammates
- He is good at listening from the team and excellent at communicating and presenting ideas to the investor, in order to help make the right business decisions for the company
- Communication is very important when it comes to remote/freelance works and John is a great communicator
- Before we were co-workers, I had the chance to work with him on a freelance project and I was very satisfied with his work
- I was impressed with John's work ethic, conscientiousness, and communications skills
- Hiring John means that you will receive both a great product and an enjoyable experience
- Eric So,
- Production editor at Pluralsight21
- Referrals Sean McFarland, Engineer in Charge at the conference center.
- Working with John for over 13 years, I found him to be creative and knowledgeable with a wide range of editing skills from television ads to corporate training and video newsletter productions
- John knows all aspects of the video business from scripting and shooting to editing award-winning final products
- His graphics and design work are brilliant
- Editing music to enhance the production is another talent of this great editor
- John works well with producers and directors to meet the goals and objectives of each project
- His comprehensive and insightful suggestions make the productions a success with viewers and clients a like
- Sandra Smith
- Former Communications Manager
- Smith’s Food & Drug, Inc
- Salt Lake City, Utah
- John is a great mentor and leader, and he always goes extra miles to make the best products with the resources he has
- He is detail oriented, easy to work with, and often foresees problems before they actually occur
- John is very experienced and skilled in video editing, video production, and aftereffects
- Though he is the most experienced videographer in the team, he is also very open-minded and can work well with both senior or younger team members
- He is a leader that really cares about his teammates
- He is good at listening from the team and excellent at communicating and presenting ideas to the investor, in order to help make the right business decisions for the company
- Communication is very important when it comes to remote/freelance works and John is a great communicator
- Before we were co-workers, I had the chance to work with him on a freelance project and I was very satisfied with his work
- I was impressed with John's work ethic, conscientiousness, and communications skills
- Hiring John means that you will receive both a great product and an enjoyable experience
- Eric So,
- Production editor at Pluralsight21
- Referrals Sean McFarland, Engineer in Charge at the conference center.
- Working with John for over 13 years, I found him to be creative and knowledgeable with a wide range of editing skills from television ads to corporate training and video newsletter productions
- John knows all aspects of the video business from scripting and shooting to editing award-winning final products
- His graphics and design work are brilliant
- Editing music to enhance the production is another talent of this great editor
- John works well with producers and directors to meet the goals and objectives of each project
- His comprehensive and insightful suggestions make the productions a success with viewers and clients a like
- Sandra Smith
- Former Communications Manager
- Smith’s Food & Drug, Inc
- Salt Lake City, Utah
- John is a great mentor and leader, and he always goes extra miles to make the best products with the resources he has
- He is detail oriented, easy to work with, and often foresees problems before they actually occur
- John is very experienced and skilled in video editing, video production, and aftereffects
- Though he is the most experienced videographer in the team, he is also very open-minded and can work well with both senior or younger team members
- He is a leader that really cares about his teammates
- He is good at listening from the team and excellent at communicating and presenting ideas to the investor, in order to help make the right business decisions for the company
- Communication is very important when it comes to remote/freelance works and John is a great communicator
- Before we were co-workers, I had the chance to work with him on a freelance project and I was very satisfied with his work
- I was impressed with John's work ethic, conscientiousness, and communications skills
- Hiring John means that you will receive both a great product and an enjoyable experience
- Eric So,
- Production editor at Pluralsight21
- Referrals Sean McFarland, Engineer in Charge at the conference center.
- Working with John for over 13 years, I found him to be creative and knowledgeable with a wide range of editing skills from television ads to corporate training and video newsletter productions
- John knows all aspects of the video business from scripting and shooting to editing award-winning final products
- His graphics and design work are brilliant
- Editing music to enhance the production is another talent of this great editor
- John works well with producers and directors to meet the goals and objectives of each project
- His comprehensive and insightful suggestions make the productions a success with viewers and clients a like
- Sandra Smith
- Former Communications Manager
- Smith’s Food & Drug, Inc
- Salt Lake City, Utah
- John is a great mentor and leader, and he always goes extra miles to make the best products with the resources he has
- He is detail oriented, easy to work with, and often foresees problems before they actually occur
- John is very experienced and skilled in video editing, video production, and aftereffects
- Though he is the most experienced videographer in the team, he is also very open-minded and can work well with both senior or younger team members
- He is a leader that really cares about his teammates
- He is good at listening from the team and excellent at communicating and presenting ideas to the investor, in order to help make the right business decisions for the company
- Communication is very important when it comes to remote/freelance works and John is a great communicator
- Before we were co-workers, I had the chance to work with him on a freelance project and I was very satisfied with his work
- I was impressed with John's work ethic, conscientiousness, and communications skills
- Hiring John means that you will receive both a great product and an enjoyable experience
- Eric So,
- Production editor at Pluralsight21
- Referrals Sean McFarland, Engineer in Charge at the conference center.
Affiliations
30+ Telly Awards, 5 Rocky Mountain Emmy Awards, 5 Addy Awards, 3 Vision, 3 Communicator, Society of Professional Journalists Awards, and 2018 Member of Note from the Utah Symphony Guild.
Certification
Certified Scrum Master
Additional Information
I have always loved the work of video editing and truly enjoy the work of building a strong clear message and seeing the results.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
VP Production
Connect Through Music, Inc
11.2020 - Current
Senior Producer
Musician’s Toolkit
09.2018 - 11.2018
VP
School Improvement Network
01.2012 - 01.2016
Owner/Senior Producer
Crossman Post Production LLC
01.1991 - Current
BS - Communications, Advertising/Public Relations
University of Utah
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