John Daniel
Brunswick,GA
Summary
Accomplished Marketing and Sales Executive with 25 years crafting targeted marketing strategies and orchestrating impactful campaigns. Demonstrates talents for Marketing, Brand Development, and Team Management. Proficient in developing and applying advanced marketing, prospecting, and merchandising strategies to accomplish client goals. Consistently successful in cultivating strong partnerships and retaining top accounts. Self-motivated leader with expertise in expanding network connections and persuasively creating compelling experiences.
Overview
34
34
years of professional experience
Work History
President
h2o Creative Group
Brunswick, GA
02.2009 - Current
- Oversee the business, HR, and a team of 15 creative team members across 6 departments.
- Creating integrated marketing campaigns across multiple channels, including digital, print, and radio.
- Directing a team of designers, copywriters and media specialists in developing creative materials that effectively communicated the company's messages.
- Negotiated partnerships with external vendors to ensure maximum value from promotional activities.
- Supervised budgeting process for all marketing activities while ensuring compliance with corporate guideline.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Expand new businesses by developing powerful advertising and marketing campaigns.
- Develop and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
- Develop marketing strategies based on corporate objectives and market trends.
- Cultivate business partnerships to build lasting relationships with internal and external parties.
- Assess projects against budgets and timelines, keeping team and assignments on task.
Senior Account Executive
Hambright Design
Saint Simons Island, GA.
06.2008 - 01.2009
- Managed day-to-day client accounts, ensuring high levels of customer satisfaction.
- Organized promotional events and campaigns to generate brand awareness.
- Negotiated contracts with vendors for advertising services and other resources.
- Created promotional materials such as brochures, flyers, emails, that highlighted the company's offerings.
- Researched and secured new accounts within assigned territory to increase sales and profitability.
Sales Manager
Dan Vaden Automotive Group
Brunswick, GA.
07.1992 - 05.2008
- Created and presented monthly reports to management on sales performance.
- Managed daily operations of sales department, including supervision of staff members. Resolved customer complaints regarding sales and service.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Developed and implemented new sales strategies to update product lines.
- Coached, developed and motivated team to achieve revenue goals.
- Analyzed data to identify trends in customer behavior and develop plans accordingly.
Art Director
King, Chambers & Ellis
Atlanta, GA.
06.1991 - 07.1992
- Developed creative concepts and visual designs for a variety of projects.
- Directed photo shoots, managed video production crews, and oversaw post-production editing.
- Designed promotional materials such as brochures, flyers, posters, banners, newsletters, logos.
- Managed multiple projects simultaneously while meeting tight deadlines.
- Reviewed and approved designs, artwork and content developed by creative team.
- Produced sketches, storyboards and roughs to visualize ideas.
Graphic Designer
Ogilvy
Atlanta, GA.
05.1990 - 06.1991
- Worked with all Creative and Art Directors, clients and stakeholders to ensure satisfaction of design deliverables.
- Designed print materials such as brochures, flyers and posters for marketing campaigns.
- Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.
- Consulted with clients to define design requirements and manage product development projects.
- Prepared rough sketches of logos, product concepts, discussed with clients and made necessary changes.
- Oversaw product design, print design and marketing collateral from concept to completion.
Education
Bachelor of Fine Arts - Graphic Design & Marketing
Georgia State University
Atlanta, GASkills
- Partnership Development
- Marketing Plan Development
- Project Management
- Consultative and relationship selling
- Complex project negotiations
- Team Oversight
- Marketing strategy
- Brand-building strategies
- Business Planning
- Solution selling
Accomplishments
- The One Show
- Telly Award - Gold & Silver(2)
- Small Business Partner of the Year - College of Coastal Georgia
- Small Business of the Month - Brunswick & Golden Isles Chamber of Commerce
- Four time award winner of General Motors Mark of Excellence Award - Superior Sales Volume and Customer Satisfaction
- HOW Design Award Recipient
- Disney University Graduate
References
References available upon request.
Timeline
President
h2o Creative Group
02.2009 - Current
Senior Account Executive
Hambright Design
06.2008 - 01.2009
Sales Manager
Dan Vaden Automotive Group
07.1992 - 05.2008
Art Director
King, Chambers & Ellis
06.1991 - 07.1992
Graphic Designer
Ogilvy
05.1990 - 06.1991
Bachelor of Fine Arts - Graphic Design & Marketing
Georgia State University