John DeCastro
Overland Park,KS
Summary
Transformative leader with proven track record in steering organizations toward success through strategic planning and effective management. Skilled in building cohesive teams, driving innovation, and enhancing operational efficiency to achieve business objectives. Demonstrated ability to transform challenges into opportunities, resulting in significant impact on company growth and profitability.
Overview
30
30
years of professional experience
Work History
Sr. Vice President of Product and Revenue
GolfTEC / SKYTRAK
06.2023 - 07.2024
- Oversaw team of 6 and managed $4M budget for business generating ~$60M annually.
- Defined growth strategy while evaluating business alliances, mergers, and acquisitions.
- Built small team from inception, overseeing all hiring processes.
- Developed reporting infrastructure by implementing new CRM and ERP tools.
- Led research efforts to identify business expansion opportunities for long-term growth.
- Negotiated key contracts with strategic partners and vendors to enhance operational capacity.
- Directed launch of SKYTRAK's first full course simulation package, projected to yield $10M in recurring revenue.
- Facilitated design of new GOLFTEC Training Aids line, expected to generate $5M in recurring revenue.
Executive Director
Bushnell Golf (Vista Outdoors)
01.2017 - 05.2023
- Oversaw team of 6 direct reports and over 50 employees while managing $7M budget for ~$120M annual revenue.
- Directed strategic initiatives with full accountability for long-term planning, global product management, and multi-channel sales.
- Managed cross-functional teams across global offices in product development, engineering, sales, marketing, and operations.
- Conducted budgeting and spending decisions; presented monthly results to corporate leadership and board of directors.
- Executed restructuring of global sales organization, achieving 14% cumulative sales growth over 6 years.
- Defined objectives to rebuild vendor partner network, enhancing product execution and reducing costs, resulting in 95% EBIT increase.
- Developed and launched innovative GPS golf speakers, contributing to 20% market share growth over 6 years.
- Influenced leadership to expand into new product categories, leading to $480M acquisition of Foresight Sports, boosting golf division by $100M annually.
DIRECTOR OF BRAND EXTENSIONS
DINE BRANDS
03.2013 - 06.2016
- Developed first loyalty program and gift card initiative for parent company of Applebee's and IHOP restaurants.
- Managed team of four to implement strategies targeting retail partnerships for gift card distribution.
- Oversaw project execution ensuring alignment with corporate objectives and brand standards.
- Collaborated with stakeholders to enhance customer engagement through loyalty rewards.
SR. PRODUCT MANAGER
HALLMARK CARDS
06.2007 - 03.2013
- Various roles including overseeing humor, Father's Day and Valentines Day programs.
FOUNDER & PRESIDENT
COOL HAND LUKE
07.2004 - 05.2007
- Raised $500K in private equity to start this consumer products company which featured a first of its kind software program.
PRODUCT MANAGER
THE COLEMAN COMPANY
05.1998 - 07.2004
JR. PRODUCT MANAGER
VORNADO AIR CIRCULATION SYSTEMS
08.1996 - 05.1998
COPY WRITER / ACCOUNT MANAGER
THE MORRIS/FREY AGENCY
05.1994 - 08.1996
Education
Bachelor of Science - Advertising/Journalism
WICHITA STATE UNIVERSITY
Bachelor of Science - Business Marketing
WICHITA STATE UNIVERSITY
Skills
- Strategic planning and vision alignment
- Team development and coaching
- Data analysis and insights
- Marketing strategy expertise
- Advisory board communication
- Consumer insights for retail
- Contract negotiation and alliances
- Budget management and reporting
Executive Summary - Summary
Accomplished executive with over 30 years corporate experience leading well known golf companies/brands. Transformative leader with a successful history making complex, data-driven decisions; strong financial acumen with full P&L oversight; accomplished marketer with formal marketing and communications roots; cross-functional, people-first team leader, a natural networker with a skill for building partnerships and strategic alliances.
References
References available upon request.
Timeline
Sr. Vice President of Product and Revenue
GolfTEC / SKYTRAK
06.2023 - 07.2024
Executive Director
Bushnell Golf (Vista Outdoors)
01.2017 - 05.2023
DIRECTOR OF BRAND EXTENSIONS
DINE BRANDS
03.2013 - 06.2016
SR. PRODUCT MANAGER
HALLMARK CARDS
06.2007 - 03.2013
FOUNDER & PRESIDENT
COOL HAND LUKE
07.2004 - 05.2007
PRODUCT MANAGER
THE COLEMAN COMPANY
05.1998 - 07.2004
JR. PRODUCT MANAGER
VORNADO AIR CIRCULATION SYSTEMS
08.1996 - 05.1998
COPY WRITER / ACCOUNT MANAGER
THE MORRIS/FREY AGENCY
05.1994 - 08.1996
Bachelor of Science - Advertising/Journalism
WICHITA STATE UNIVERSITY
Bachelor of Science - Business Marketing
WICHITA STATE UNIVERSITY
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