John DeLacy
Summary
Adept technical and consultative seller with over a decade of experience. A quick learner, who understands how to position complex products in disparate industries. Results-driven critical thinker with an intrinsic curiosity and a desire to listen. Personable, dedicated team player; who also possesses strong leadership acumen. Engaging, detail-oriented storyteller and self-proclaimed data nerd. Resilient under pressure and unfazed by shifting priorities. Above all, high energy and customer-obsessed.
Overview
13
13
years of professional experience
Work History
Global Brand Partnerships Manager
TikTok
10.2021 - Current
- Secured $27.2M in revenue FY22 (97% to-goal); $22.1M in H1 2023 (103% to-goal)
- Promoted to manage TikTok's largest advertiser, Amazon, formerly overseeing growth of Bumble and Twitter
- Leading newly formed team (2 reports) to grow Amazon's presence on TikTok in US, EU5 & Canada
- Cross-functionally built custom automation tools (creative fatigue, bidding) with Solutions Engineering, PSO and Measurement teams, to be leveraged by all clients
- Developed comprehensive POV with Marketing Science and Creative teams for mobile app install verticals
- Onboarded Amazon global teams, conducting trainings on best practices and technical nuances of platform
- Built business case with Monetization Integrity, Legal & Ad Policy to allow for influencer recruitment, unlocking +$250M in potential revenue
- Conducted dozens of interviews across Global Business Solutions, helping to evaluate and onboard future colleagues
Senior Client Partner
WeedMaps
03.2021 - 09.2021
- Promoted within first 3 months, leading growth of strategic multi-state operator business
Account Executive II
Amazon Advertising
12.2017 - 03.2021
- Consultative ads seller, aligned with emerging and established brands across Pets, Tools, HPC, CPG and Sports & Outdoors categories
- Generated $3.1MM in programmatic and $9.4MM in search advertising revenue between Q1 2018 – Q4 2019; H1 2020 achieved +131% quota attainment; Q3 +107.3%; FY20 $5.61M attainment vs 4.91M quota (114% to-goal)
- Mentored and trained new hires as part of AAE Buddy Program
- Appointed Subject Matter Expert (SME) for Salesforce, as well as 3P marketplace portals, training all vertical and growth teams, while offering on-demand assistance to individual colleagues
- Completed accreditations for sponsored search, demand-side platform, audio and OTT placements; as well as audience segmentation/targeting and building creative assets
- Initialized SME program to bridge gap between consumer and advertising; better aligning internal partners, to ensure brands avoid retail-related headwinds
Account Executive
Amazon.com
12.2014 - 12.2017
- Top-performing sales representative for Amazon's Canadian marketplace, Amazon.ca, expanding existing Amazon.com 3P merchants' business internationally, growing their sales and managing their accounts
- Generated $13MM+ in GMS, launching 375 new merchants, adding 853K new products to the Canadian marketplace between Q1 2015 – Q4 2017
- Developed SOPs for Canada Direct Sales (DS) team to help them with account management activities
- Developed and trained new Canada DS members; appointed one direct report to recruit and continue growing the Consumer Electronics GLs
Market Developer
ChemPoint.com
08.2011 - 11.2014
- Technical sales consultant who ran campaigns and secured supplier leads, acquired new customers while developing additional opportunities with existing ones
- Developed product-focused campaigns, directed R&D chemists in developing complex, cutting-edge formulations; designated as SME for twelve product lines
Education
B.A. - History, Business Administration
University of Oregon
Eugene, OR2011
Skills
- Digital Media Strategy (Programmatic, Search, Social, OTT, Measurement, Solutions Engineering, Product)
- Highly Technical and Complex Sales Cycles
- Public Speaking & C-level Presentations
- Cross-functional Collaboration (Engineering, Product, Legal, Marketing Science, Executive Leadership)
- Lead Prospecting, Customer Acquisition & Retention
- Pipeline Development & Category Growth
- Brand-Building & Full-Funnel Strategies
- Team Management & Development
- Market Research & Data Analysis
- New Product Launch & Upsells
- Verbal and written communication
Timeline
Global Brand Partnerships Manager
TikTok
10.2021 - Current
Senior Client Partner
WeedMaps
03.2021 - 09.2021
Account Executive II
Amazon Advertising
12.2017 - 03.2021
Account Executive
Amazon.com
12.2014 - 12.2017
Market Developer
ChemPoint.com
08.2011 - 11.2014
B.A. - History, Business Administration
University of Oregon