John DiLoreto

Managed the successful acquisition of an 8-unit Tanning Salon chain in Metro Atlanta.

Revamped systems, replaced underperforming personnel, and substantially grew overall revenue year over year.

Developed and implemented innovative brand and franchise system.

A soft 12-month franchise launch resulted in multiple franchised units.

Oversaw lead generation activities, managed initial inquiries, and organized productive discovery days.

Key contributor to brand and franchise system development.

Implemented and oversaw effective lead generation programs, contributing to the early expansion of franchises.

Recruited and trained a team of franchise sales representatives, enhancing their skills in handling inquiry calls and hosting for discovery days.

Directly involved in franchisee onboarding and ongoing support to ensure their success.

• Responsible for meeting revenue goals and growth in three states and 36 stores.
• Managed and provided coaching to a team of 85 associates.
• Implemented effective strategies to achieve regional sales growth.
• Crafted impactful promotional campaigns to boost regional sales revenue.
• Monitored competitor activities and analyzed pricing trends in the region.