Results-oriented professional with over 30 years of experience driving business growth through marketing insights and product innovation. Skilled in building client relationships and recommending tailored service solutions. Expertise in responding to client needs to enhance retention and loyalty, along with identifying market opportunities through trend analysis and consumer insights.
Overview
16
16
years of professional experience
Work History
Hairstylist
Independent Contractor
Dallas, TX
09.2016 - Current
Adhered to salon safety and cleanliness standards while staying updated on hairstyle trends and styling methods to enhance client satisfaction.
Managed clients’ reservations efficiently to streamline their experience during salon visits.
Keep up-to-date with the latest developments in hair styling and the fashion industry to provide services to the customer effectively.
Refine the craft of hair shaping, curling, straightening, trimming, cutting, bleaching, dyeing, and Brazilian blowouts.
Forged long-lasting client relationships by accommodating insights to tailor services to individual preferences and needs.
Account Executive
Modern Salon Services
Dallas, TX
12.2021 - 12.2023
Account Executive
Seven Haircare
Mercer Island, WA
06.2015 - 09.2016
Focused on territory building, client prospecting, and cold calling to generate leads and convert them into sales revenue.
Expanded client base through quality customer experience, product knowledge, client retention, and prospecting while collaborating with brands like Davines, Mr. Smith, Alter Ego, and EVO to foster productive partnerships.
Increased account retail sales on topics such as retail, retention, raises, and advanced consultation boot camps.
Facilitated team-building sessions on brand knowledge to promote product launches and drive sales.
Led daily recap calls of business activities with the management team, providing daily task allocations and scheduling.
Salon Coordinator
Clive and Co
Dallas, TX
05.2014 - 12.2015
Coordinated scheduling of salon services and supervised operations to enhance retail sales and contribute to business profitability.
Performed cross-service and product recommendations based on guest needs while educating guests on services provided.
Oversaw appointment scheduling, client reservations, task delegation, and sales closing to streamline operations and improve client experience.
Maximized appointment bookings and engaged clients to promote pre-booking, fostering client loyalty and repeat business.
Supported retail and service staff with guidance and training while promptly resolving client issues and concerns.
Showcased exceptional interpersonal skills in fostering productive working relationships with clients, ensuring return visits.
Internal Moroccan Oil Brand Manager
Salon Services and Supplies
Seattle, WA
01.2014 - 05.2014
Managed new product launches, staff training, business planning, pipeline management, and brand marketing to enhance brand visibility.
Developed a plan of action based on reported KPIs or data for the entire territory for brand growth with the vendor line.
Led lead generation and pipeline management initiatives that fostered customer loyalty and drove repeat sales.
Advocated for professional development through regular and consistent staff training that led to improved service delivery.
Coordinated with manufacturers to efficiently resolve customer issues by replacing defective products and managing backorders.
Account Executive/Educational Sales Partner
Bumble and Bumble
Dallas, TX
05.2010 - 12.2013
Streamlined sales and educational support for 53+ independent accounts and eight retail locations, enhancing overall service delivery.
Led continuing education courses in the psychology of merchandising, effective retailing, and stock matters.
Revitalized existing sales territory with the goal of opening new doors that widened market growth and penetration.
Facilitated team-building sessions to enhance brand knowledge for promoting new product launches and relaunches, fostering collaboration.
Prepared weekly call plan and recap of business events to company co-president, including the present status of projects.
Conducted educational initiatives to enhance product knowledge among retail staff. that boosted retail account sales on psychology of merchandising, effective retailing, and stock matters.