John Efting
Cedar Rapids,Iowa
Summary
Self-driven, self-taught entrepreneur with a strong blend of creative storytelling, content production, and digital strategy. Experienced in video editing, social media strategy, and on-camera communication, with a proven ability to turn ideas into engaging short-form content and live event coverage. Combines creative instincts with strategic thinking, audience analytics, and hands-on execution to produce content that connects, performs, and supports brand goals.
Overview
9
9
years of professional experience
Work History
ESPN+ Live Sports Broadcast Team
University of Northern Iowa
Cedar Falls, Iowa
08.2025 - Current
- Executed technical camera operations for volleyball and basketball, including floor and under-basket cameras.
- Managed live production duties, timing commercial breaks and coordinating substitutions for accuracy.
- Served as primary Wide-Shot Camera Operator for Men's Basketball, delivering essential viewing angles.
- Utilized live headset communication to relay real-time information and adjust camera shots promptly.
E-Commerce Business Owner
Entrepreneur
Cedar Falls, IA
03.2017 - Current
- Facilitated buying and upselling of thrifted goods, generating over $40,000 in sales.
- Achieved a 99% positive feedback rating on eBay from over 600 buyers.
- Developed exceptional time management skills through efficient handling of multiple transactions.
- Expertise in analyzing customer buying behavior, guided by the belief that effective, targeted marketing is the primary driver of sales success.
Waiter
Carlos O'Kelly's
Cedar Rapids, IA
05.2023 - 04.2025
- Managed table assignments and prioritized service flow during peak hours.
- Maintained cleanliness and organization of dining areas throughout shifts.
- Provided exceptional customer service to enhance guest dining experiences.
Team Member
Jersey Mike's
Cedar Rapids, Iowa
07.2021 - 05.2022
- Food prep on grill and front of house
- Gained efficiency skills by completing orders fast
- Collaborated with team members to ensure efficient service during peak hours.
- Trained new employees
Education
Bachelor of Arts - Marketing
University of Northern Iowa
Cedar Falls, IA05.2026
High School Diploma -
Xavier High School
Cedar Rapids, IA05-2022
Skills
- Video Editing (Premiere Pro, Final Cut Pro, CapCut)
- Social Media Strategy (TikTok, Instagram, YouTube Shorts)
- On-Camera Communication / Reporting
- Sports Writing & AP Style
- Content Planning & Scheduling
- Analytics (TikTok Analytics, Instagram Insights)
- Graphic Design (Canva, Adobe Express)
- Camera Operation (DSLR/Mirrorless)
- Interviewing & Story Development
- Live Event Coverage
- Entrepreneurial Mindset
Timeline
ESPN+ Live Sports Broadcast Team
University of Northern Iowa
08.2025 - Current
Waiter
Carlos O'Kelly's
05.2023 - 04.2025
Team Member
Jersey Mike's
07.2021 - 05.2022
E-Commerce Business Owner
Entrepreneur
03.2017 - Current
Bachelor of Arts - Marketing
University of Northern Iowa
High School Diploma -
Xavier High School