JOHN EGHAGHA
Aurora,IL
Summary
Dynamic Sales Manager focused on devising sales strategies and leading teams to generate new business. Offering 15 years of experience managing sales cycles and establishing robust client bases. Skillful in introducing new products and managing profitable customer relationships. Excellent team & capability development skills, lead robust people & target year to year delivery, Excellent organizational skills to drive business target success, strong work ethics and desire to deliver result of the highest quality, Super user of data and measurement tools; Nielsen, IRI, Numerator and Kantar retail IQ. Exceptional at driving growth culture; Excellent leader in projects & people.
Overview
16
16
years of professional experience
Work History
Senior Growth Analyst Hair Care Category
Procter & Gamble Co
Chicago, IL
06.2022 - Current
- Delivered two years of profitable growth of Procter and Gamble Hair care brands in Walgreens.
- Managed top Hair Care brands like Pantene, Head and Shoulders, Aussie, Herbal Essences, Old Spice, Native and Mielle.
- Researched competitors' products and services to understand the competitive landscape.
- Leveraged syndicated data sources such as IRI and Nielsen to analyze market trends.
- Performed data analysis using Excel, Tableau, and Power BI to provide insights into customer trends.
- Configured Power BI dashboards to visualize analytics results.
- Evaluated effectiveness of marketing initiatives by measuring ROI from campaigns.
- Participated in weekly team meetings to discuss progress and share best practices.
- Provided timely feedback to management regarding performance against goals.
Assistant Channel and Category Manager (Oral Care)
Unilever Nigeria PLC
Lagos, Lagos
10.2020 - 02.2021
- Managed Oral category with an annual sales of $78 million dollars
- Analyzed data to determine industry and consumer trends delivered 8% and 3.5% for value and volume growth FY 2020
- Collaborated with sales teams to determine competitive pricing and promotional activities for each product category.
- Stayed current on category market in order to take advantage of latest trends.
- Devised long-term development strategies for product categories.
Associate Category & Channel Development Manager
Unilever US Inc
Englewood Cliffs, NJ.
07.2019 - 09.2020
- Worked in a team managing Unilever super premium Ice cream (Ben & Jerry's, Talenti and Magnum) delivered customer facing category strategies that generated targets by brands via key customers ($800 million for total super premium Ice cream)
- Key liaison between Customer Development (Sales Function) for SKU and drove profitable growth of 34% and 37% value and volume growth for Magnum ice cream brand.
- Managed trade category toolkit (TCT) with 6P strategy, drove brand and delivered ACV weighted distribution of +88 exit week 39 2020
- Lead & delivered omni channel capability that drove solid relationship with Unilever & Retailers
- Empowered In-Store strong visibility, Shelve guidelines, National pricing & Promotional Guidelines & Promotional calendar.
- Applied well-developed communication, interpersonal and collaboration skills to build effective working relationships with vendor
Modern Trade Area Sales Manager
Unilever Nigeria PLC, Regions
, Nigeria
02.2018 - 06.2019
- Managed 3 major distributor sales resources across Northern Nigeria region delivering a full year combined turnover of $20 million.
- Delivered value growth of 34% FY 2017 earned me best Area Sales Manager (North) 2018 in Unilever Nigeria
- Identified business gaps in new channels & supermarkets & drove business growth within each new & current channel.
- Managed forecasting & reviewed Key Distributor’s performance in line with the Joined Business Plan (JBP) kept Out of Stock less than 4%
- Led & Facilitated quality service to all Northern MT outlets by modelling Unilever sales standards in day to day operations of dedicated DSRs for each MT store.
Area Sales Manager
Unilever Nigeria PLC, Sulieja and Kogi
, Nigeria
01.2016 - 02.2018
- Managed 7 Key distributors across FCT, Nassarawa, Sulieja and Kogi with 6 Territory Manager reports
- Managed with excellence the rollout of new Unilever selling technology across all Key Distributors
- Ensured all Key Distributors’ accounts are fully funded for weekly orders with commercial less 2%.
- Delivered annual turnover of 6 billion Naira by exit 2016
- Developed & Enabled capabilities in territory managers with 2 out of 6 of my Territory managers receiving awards for outstanding performance in 2017
Regional Operations Manager
Unilever Nigeria PLC
, Nigeria
01.2015 - 01.2016
- Established Quarterly Regional Bottom Up Forecasting into S&OP Process
- Delivered 13 weeks rolling regional Forecast Bias of +/- 5%
- Leveraged monthly course correction to drive monthly improvement by category and Key Distributor
- Managed profitability in 16 KD (North East & Middle belt) regions & Delivered over 30% investment returns, annually
- Managed Quality distribution by managing quarterly evacuation of damaged & expired stocks from Key distributor warehouse
- Managed regional budgets in Abuja and Gombe Regional offices with spend within +/- 2% at the end of each business year
- Managed reconciliation of promotion pay-out to Key Distributors, retailers, wholesalers and Modern trade outlets.
Field Sales Manager
Unilever Nigeria PLC, Abuja Middle Belt Regions
, Nigeria
12.2011 - 12.2014
- Delivered over 1.2billion Naira (over €10m turnover) of Unilever brands (Savory Knorr and Royco), Spreads (Blue band margarine), Tea (Lipton) & Detergents (Sunlight & Omo) at point of sales (POS) via KD & Channels
- Led in Team Management & Capability Development of sales force keeping personnel turnover at less than 2%
- Implemented EDGE (Every Day Great Execution) metrics via Field Capability Score of minimum 90%
- Channelled insights from sales data to drive to sales channel growth & development strategy
- Managed Customer Business Plans & Execution oversight to achieve coverage expansion and overall growth expectations.
Territory Sales Manager
Reckitt-Benckiser Nigeria LTD, Tee One Ventures, East
Lagos, Nigeria, Nigeria
05.2009 - 02.2011
- Delivered target Numeric distribution of all Reckitt Benckiser SKUs in all relevant 7,325 outlets in Lagos East
- Identified, trained and developed Key Distributors operations managers and Van Sales Reps
- Channeled timely Key-distributor training to build capabilities in sales growth & management
- Analyzed potential to develop sales opportunities and call plan.
- Managed distributor overheads, expenses and time to maximize productivity delivering ROI of over 38%.
Education
BS - Marine Science
University of Lagos
01.2007
Skills
- Business Intelligence
- Competitive Analysis
- Industry Trends
- Data Analytics
- SWOT Analysis
- KPI Tracking
- Data Visualization
- Sales Forecasting
- Customer Presentations
- Client Relationship Management
- Financial Analysis
- Promotions planning skills
Timeline
Senior Growth Analyst Hair Care Category
Procter & Gamble Co
06.2022 - Current
Assistant Channel and Category Manager (Oral Care)
Unilever Nigeria PLC
10.2020 - 02.2021
Associate Category & Channel Development Manager
Unilever US Inc
07.2019 - 09.2020
Modern Trade Area Sales Manager
Unilever Nigeria PLC, Regions
02.2018 - 06.2019
Area Sales Manager
Unilever Nigeria PLC, Sulieja and Kogi
01.2016 - 02.2018
Regional Operations Manager
Unilever Nigeria PLC
01.2015 - 01.2016
Field Sales Manager
Unilever Nigeria PLC, Abuja Middle Belt Regions
12.2011 - 12.2014
Territory Sales Manager
Reckitt-Benckiser Nigeria LTD, Tee One Ventures, East
05.2009 - 02.2011
BS - Marine Science
University of Lagos
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