John Elston
Cabo San Lucas ,MX
Summary
Accomplished Hospitality Leader with progressive industry background, entrepreneurial success track record and decisive leadership style. Offers strategic planning abilities, creative, deliberate, and driven. Uses a forward-thinking mindset. High capacity for work & and matched energy.
Overview
24
24
years of professional experience
Work History
Chief Revenue Officer / Chief Operating Officer
SCP Hospitality
12.2019 - Current
- Oversee day-to-day operations with growth, profit & service mindset.
- Mentor team members by sharing knowledge, offering guidance, and providing constructive feedback; fostering a culture of continuous learning and development within the organization.
- Optimized pricing strategies for maximum profitability while maintaining customer loyalty and satisfaction levels.
- Responsible for developing, implementing & sustaining the 4 P's, Promotion, Programming, Pricing & Profit
- Direct Reports: Operations, Revenue Management, Sales, Mid / Lower Funnel Marketing & People Services
- Founding Partner, have grown from 1 hotel to 10 hotels raised 210 Million + in equity
Author
Self Employed Writer
12.2018 - 12.2019
- Wrote & was Published
- Achieved #1 Best Seller Amazon
- Achieved #1 Best Seller Kindle
- Professional Speaker on the Topic of Remote Work
Founder / CEO
Yo!Dog Marketing
08.2010 - 08.2018
- Bootstrapped a start-up. Grew from zero revenue to 11 million in billable annual fees serving hotels, restaurants & water parks
- Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Created and monitored promotional approaches to increase sales and profit levels.
- Attracted top talent for the company, fostering a collaborative and high-performance work environment.
Executive Vice President of Sales /Director of Marketing
Interstate Hotels & Resorts
03.2005 - 08.2010
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Responsible for 55+ hotels & 750 million dollars in revenue.
- Used extensive Operations & F&B experience to foster marketing & sales strategies & tactics
- Promoted a culture of continuous learning among the sales team members by encouraging knowledge sharing sessions and fostering open communication channels across departments.
Executive Vice President Sales / Marketing
Sunstone Hotel Investors SHO
03.2000 - 08.2005
General Manager & Hotel Performance Support
Hilton
Education
Psychology
Citrus College
Glendora, CASkills
- Leadership and team building
- Operations Management
- Training and coaching
- Relationship Building
- Verbal and written communication
- P&L Management
- Strategic Planning
- Exceptional interpersonal communication
- Marketing
Languages
Spanish
Professional Working
Timeline
Chief Revenue Officer / Chief Operating Officer
SCP Hospitality
12.2019 - Current
Author
Self Employed Writer
12.2018 - 12.2019
Founder / CEO
Yo!Dog Marketing
08.2010 - 08.2018
Executive Vice President of Sales /Director of Marketing
Interstate Hotels & Resorts
03.2005 - 08.2010
Executive Vice President Sales / Marketing
Sunstone Hotel Investors SHO
03.2000 - 08.2005
General Manager & Hotel Performance Support
Hilton
Psychology
Citrus College
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