John Fitzpatrick
CHICAGO,IL
Summary
Highly experienced leader with more than 15 years' experience in healthcare marketing and advertising. Skilled in helping craft impactful campaigns that drive brand awareness and engagement through smart segmentation and targeted paid media programs. Excelling in multiple roles across the agency including account management, digital strategy, general management, financial performance and operational leadership. Proven track record of delivering integrated marketing campaigns, building new teams, patient engagement solutions and innovative regulatory compliant experiences. Looking for a new role in healthcare to mix unique experience with a passion for patients living with chronic conditions specifically type 1 diabetes.
Overview
18
18
years of professional experience
Work History
Senior Vice President (Pharmaceutical Marketing)
Precision AQ
01.2022 - Current
- Combined 4 different teams into a high-performing omnichannel team (25+ digital specialists) encompassing digital strategy, paid media, social media, and content delivery
- Spearheaded an omnichannel framework for clients to leverage across multiple therapeutic areas including oncology, neurology and pain management
- Led the integration between brand strategy and omnichannel activation ensuring our clients had access to specialists needed to execute true omnichannel work
- Championed the development of multiple omnichannel campaigns that brought together a mixture of offline and online tactics built around an ecosystem of data, marketing technology and measurement tools
- Consulted on new business activity across small to large opportunities and developed omnichannel roadmaps for virtual and live client presentations
- Owned omnichannel education across the agency including development of multiple tactics, presentations and educational video series
General Manager
PRECISIONeffect
01.2019 - 01.2022
- Oversaw daily operations for a 30-member advertising agency in London, England with direct management of multiple teams including client management, strategy and operations and business development
- Owner of all aspects of financial performance, driving revenue over a 3-year period with 20% growth including the agencies first £1M+ agency of record account
- Managed all aspects of an acquired agency transition to the mother organization ensuring stable day-to-day operations, client satisfaction, and the overall financial health of the agency
- Negotiated contracts with vendors, partners, clients and procurement teams across pharmaceutical companies throughout the UK and Europe
- Recruited, trained and mentored junior and senior team members across all departments including investments in external training, Sandler training program and internal cultural rewards
Director & Vice President of Media & Engagement
PRECISIONeffect
01.2014 - 01.2019
- Starting as a team of one, built and grew the Digital Strategy team at the agency
- Worked to increase the client volume leveraging the digital team from 25% to 75%
- Developed and executed comprehensive digital marketing campaigns in multiple therapeutic areas across product, corporate and disease awareness arenas
- On-site at conference helping setup of all technology and digital experience crafted for HCPs education including AR/VR, touchscreen engagements and gaming technology
- Directed cross-functional teams developing digital projects such as websites, CRM systems, and paid media campaigns
- Managed the integration of new capabilities across the organization including technology partners, developers, paid media and paid search and analytical tools
Account Supervisor
PRECISIONeffect
01.2012 - 01.2014
- Provided strategic oversight and account management for major accounts like Auxilium ($3M annual revenue)
- A Healthcare professional client with a campaign that consisted of rep materials, conference activation, paid media management, analytics and market research
- Built and maintained relationships with c-suite level executives and key stakeholders successfully selling in additional services and technologies
- Managed the 2-year process for the corporate rebranding of Abbott Diagnostics from a company of brands to a new branded house
- Owned the day-to-day activities including internal stakeholder management and Abbott brand champion training across multiple businesses and global employee activation
- Transitioned from Account role to help build the Digital Strategy team within the agency becoming the first team member of the Boston office's new digital offering
Senior Account Manager (Pharmaceutical Marketing)
HealthTalker
01.2010 - 01.2012
- Developed patient-centric online communities for pharmaceutical clients, focusing on building trust and engagement to support diabetes care initiatives
- Managed communication strategies for diabetes-related patient programs, crafting website content and maintaining platforms to educate and empower patients
- Delivered data-driven reports, including custom metrics, to analyze program effectiveness and inform ongoing diabetes education and support efforts
- Identified and implemented program enhancements based on patient data insights, ensuring programs remain relevant and responsive to the needs of the diabetes community
- Partnered with diabetes advocacy organizations to participate in relevant conferences and summits, fostering connections and staying abreast of industry developments
Account Executive (Public Relations)
SHIFT Communications
11.2007 - 01.2010
- Developed and executed public relations campaigns for healthcare technology clients, building brand awareness and thought leadership among key audiences
- Managed client relationships within the healthcare sector, ensuring clear communication and exceeding expectations
- Created targeted media outreach strategies to secure placements in relevant publications for healthcare technology clients
- Managed media events and press conferences for healthcare technology clients, ensuring smooth execution and maximum impact
Marketing Executive (Marketing)
Enterprise Ireland
07.2007 - 11.2007
- Facilitated US market entry for Irish companies: Conducted market research, facilitated introductions, and analyzed data to support Irish businesses in expanding to the US
- Executive Support: Managed the busy inter-continental schedules of two Senior Vice Presidents
- Industry-Specific Marketing: Supported marketing initiatives for eLearning and medical device companies
- Marketing Materials Management: Supervised procurement and ensured brand compliance for Enterprise Ireland marketing materials
- Event Coordination: Organized trade dinners, networking events, and other activities for visiting government officials
Account Executive (Public Relations)
Elevate PR
09.2006 - 05.2007
- Secured exceptional ROI for Nokia: Delivered a fivefold return on investment (ROI) on their PR spend in their final year as a client, exceeding expectations and demonstrating the effectiveness of the PR campaign
- Event Management Expertise: Successfully coordinated various Nokia events, including the prestigious Nokia Young Fashion Designer Awards (2006/2007) and the launch of their customer marketing initiatives
- Strategic Public Relations: Managed media outreach for Nokia's fashion and music handset releases, ensuring successful product seeding and brand awareness
- Consumer Product Launch Success: Spearheaded the launch of the Rockport shoe brand in the Irish market, achieving a successful introduction
Education
Bachelor of Business Studies and Arts Management -
IADT. Institute of Art, Design and Technology Co.
01.2007
Skills
- Omnichannel Activation
- Internal Communications
- Customer Engagement
- Social Media Strategy
- Measurement & Analytics
- Legal Contracting
- Media Management
- Innovation Integration
- Artificial Intelligence (AI)
- Thought Leadership
Strategic leadership
Timeline
Senior Vice President (Pharmaceutical Marketing)
Precision AQ
01.2022 - Current
General Manager
PRECISIONeffect
01.2019 - 01.2022
Director & Vice President of Media & Engagement
PRECISIONeffect
01.2014 - 01.2019
Account Supervisor
PRECISIONeffect
01.2012 - 01.2014
Senior Account Manager (Pharmaceutical Marketing)
HealthTalker
01.2010 - 01.2012
Account Executive (Public Relations)
SHIFT Communications
11.2007 - 01.2010
Marketing Executive (Marketing)
Enterprise Ireland
07.2007 - 11.2007
Account Executive (Public Relations)
Elevate PR
09.2006 - 05.2007
Bachelor of Business Studies and Arts Management -
IADT. Institute of Art, Design and Technology Co.
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