Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

JOHN F MUELLER

Caledonia

Summary

Experienced marketing and business leader with extensive leadership and management experience. Proven track record in driving growth through innovative marketing strategies, developing high-performing teams, and making data-driven decisions. Expertise in fostering long-term partnerships and creating tailored solutions to enhance customer satisfaction, boost sales, and elevate brand presence. Strong focus on results and keen eye for market trends. Dedicated to delivering impactful outcomes and driving business success.

Overview

21
21
years of professional experience

Work History

Business Navigator

McGreger Stevens
01.2025 - Current
  • Drive company growth and success by implementing innovative strategies and delivering high-quality consulting services.
  • Oversee customer support operations to ensure exceptional client experiences and satisfaction.
  • Develop and execute impactful marketing initiatives to enhance brand presence and engagement.
  • Lead strategic presentations to stakeholders, offering tailored solutions that align with business objectives.
  • Utilize expertise in Virtual CMO services to provide businesses with customized strategies for sales leadership and strategic planning.
  • Foster an employee-focused culture that emphasizes collaboration, creativity, and value-driven sales approaches.
  • Ensure measurable outcomes and build long-lasting client relationships by focusing on delivering tangible value.

Marketing & Business Coach

Agency616
07.2014 - Current
  • Designed marketing strategies that increased client acquisition by 20% within three months of campaign launches.
  • Conducted in-depth audience analysis, identifying five unique buyer personas, which led to a 30% boost in customer acquisition.
  • Spearheaded the development of a tailored content management system, reducing project build times by 40%.
  • Enhanced brand exposure through strategic marketing plans, achieving a 25% improvement in customer interactions and positioning brands as local market leaders.
  • Established 20+ new business connections within six months through a digital marketing strategy showcasing diverse service offerings.

Marketing Director

Williams Distributing/Williams Kitchen & Bath
07.2012 - 07.2014
  • Developed a high-performing marketing team, increasing in-store visitors by 43% and revenue by 37%.
  • Allocated marketing funds strategically, leading to a 25% revenue increase by focusing on top-performing channels.
  • Fostered cross-departmental collaboration, uncovering new market opportunities and aligning daily operations with company goals.

Chief Growth Officer

Square Peg Web Development
08.2009 - 07.2012
  • Crafted campaigns that exceeded sales goals for 11 out of 12 months in 2007.
  • Pioneered the “Adlet” concept, enabling small-budget advertisers to compete with larger competitors.
  • Implemented marketing strategies for DealerBid.net, attracting over 1,000 new users in 90 days.

Sales & Marketing Manager

e4 Media Group
04.2004 - 08.2009
  • Crafted campaigns that surpassed forecasted sales goals for 11 out of 12 months in 2007.
  • Created the "Adlet," a series of 7-second radio spots, enabling small budget advertisers to outshine larger competitors.
  • Implemented marketing plans, for DealerBid.net that attracted over 1000 new users within 90 days and cultivated relationships with car dealerships, across the country.
  • Recognized by the Grand Rapids Business Journal as one of the top ad agencies in 2006.

Education

Bachelor Of Science - Business Administration

Northwood University

Skills

  • Multi-Channel Marketing Strategy
  • ROI Analysis & Budget Optimization
  • Team Leadership & Development
  • Lead Generation & Nurturing
  • Strategic Partnerships & Business Development
  • Data-Driven Decision Making
  • Customer Loyalty & Retention Strategies
  • Market Research & Consumer Insights
  • Sales Conversion Optimization
  • Customer Journey Mapping
  • Brand Positioning & Exposure
  • Team coordination experience

Accomplishments

  • Industry Recognition: Honored with a position on the advisory board for the Customer Experience Program at Rockford University and recognized by the Grand Rapids Business Journal as one of the top ad agencies.
  • Innovative Campaigns: Created the “Adlet,” a 7-second radio spot concept that allowed small-budget advertisers to outshine larger competitors.
  • Rapid Growth Initiatives: Attracted over 1,000 new users to DealerBid.net in 90 days

Timeline

Business Navigator

McGreger Stevens
01.2025 - Current

Marketing & Business Coach

Agency616
07.2014 - Current

Marketing Director

Williams Distributing/Williams Kitchen & Bath
07.2012 - 07.2014

Chief Growth Officer

Square Peg Web Development
08.2009 - 07.2012

Sales & Marketing Manager

e4 Media Group
04.2004 - 08.2009

Bachelor Of Science - Business Administration

Northwood University

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