John Garcia
Digital Marketing Manager
Weslaco,TX
Summary
Accomplished higher-ed marketer with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
Overview
13
13
years of professional experience
8
8
Certifications
Work History
Digital Marketing Manager
The University of Texas Rio Grande Valley
Edinburg, TX
11.2020 - Current
- Oversees all aspects of the student/patient/customer digital experience with strong attention to cross channel digital journeys and oversight developing both strategic and tactical plans for all online marketing operations.
- Provides insightful strategies, identifies digital trends, and implements new technologies to achieve institutional/client goals.
- Manages team of Digital Engagement Coordinators and Web Content Specialists to provide oversight and strategic direction for all institutional digital marketing efforts, including paid search, display banner advertising, search engine optimization, paid social media, copywriting, email marketing, and content strategy.
- Manages development and deployment of diverse digital marketing campaigns for multiple institutional digital ad accounts and is constantly optimizing, A/B testing, and monitoring all digital ads to help maximize return on investment while staying within designated budgets.
- Manages integration across other critical marketing and infrastructure groups such as web management, constituent relationship management (CRM), and new program development to maximize return on investment for digital campaigns and enhance user experience.
- Establishes, monitors, and improves processes across all brands, market segments, and channels.
- Oversees deployment of analytics and tracking tools required for conversion optimization such as Google Tag Manager, Optimize, Facebook Pixel, LinkedIn Pixel, and others.
- Provides strategic analysis of data from multiple sources including enrollment reports, CRM, marketing accounts, and regional/national trends to identify opportunities for improving the lifetime value, reduce cost per lead, monitor real-time bidding strategies, and constantly improve return on ad spend.
- Manages a highly effective, innovative digital marketing team by hiring, training, motivating, and providing leadership to all direct reports, student workers and select cross-functional teammates.
- Ensures campaigns are correctly implemented and ensures compliance with all internal and external policies, laws, regulations, and guidelines.
Digital Marketing Coordinator
The University of Texas Rio Grande Valley
Edinburg, TX
07.2017 - 10.2020
- Builds and shapes a highly-effective, innovative digital marketing organization by hiring, training, motivating and setting leadership direction for all direct reports, and cross-functional teammates.
- Establishes, monitors, and improves processes across all assigned brands, all market segments and channels.
- Defines and nurtures a collaborative and customer-oriented marketing community with a strong focus on revenue-generating strategies, including paid digital media, landing page optimization, copywriting, email marketing, search engine optimization, and content strategy.
- Provide oversight, guidance and strategic direction for digital marketing efforts of all departments in the university.
- Manage multiple digital ad accounts to ensure ad spend does not exceed budget.
- Develop and execute digital marketing campaigns to maximize ROI; conduct A/B testing for optimized results.
- Identify digital trends and understand new technologies and align these with university objectives to create new and innovative marketing opportunities and solutions.
- Provide strategic direction in the creation of dynamic and engaging interactive experiences for consumers across all digital platforms.
Marketing Coordinator
The Eye Experts
Weslaco, TX
07.2015 - 07.2017
- Promote the medical practice and its services to potential patients and the surrounding community.
- Establish and maintain relationships with healthcare partners and representatives (i.e.
- Doctors and office managers) from medical practices and organizations.
- Learn advanced and complex knowledge of eye care and eye diseases.
- Achieve a strong, visible social media presence (i.e.
- Facebook, Twitter, Instagram, Google+, and LinkedIn) and develop concepts with viral potential.
- Continuously monitor online public relations and ensure the success of programs.
- Communicate to internal staff through directives and newsletters.
- Launch and monitor all marketing campaigns including search engine optimization, Google AdWorfds, and Facebook Ads.
- Generate leads from health fairs, other community outreach events and door to door.
- Convert leads to register for appointments.
- Perform basic eye screenings at health fairs and other community outreach events.
- Complete SEO fulfillment project tasks in a timely and successful manner.
Sales Supervisor
Vans VF Outdoor
Mercedes, TX
09.2010 - 12.2016
- Provide excellent service to the customer, while achieving performance and sales objectives.
- Meet daily, weekly, and monthly sales goals.
- Responsible for training, coaching, and motivating associates to achieve maximum sales productivity and ensure sales plans are achieved.
- Provide excellent customer service by knowing the wants and needs of individual customers.
- Increase up-sell by explaining benefits and value of products to customers.
- Participate in weekly district conference calls.
- Conduct opening and closing store procedures.
- Overcome objections from customers and employees ultimately resulting in overall satisfaction of both parties.
Collection Specialist
EZ Corp
Austin, TX
02.2009 - 08.2010
- Contacted customers via telephone to collect debts.
- Analyzed customer’s ability and willingness to pay and then identified the appropriate repayment program/options available to them.
- Tracked and reported all account information into computer collections system.
- Met or exceeded daily, weekly, and monthly production goals.
- Understood and followed all federal and state laws in regards to collections policies and procedures.
Education
BBA - Marketing
University of Texas Rio Grande, College of Business And Entrepreneurship
Edinburg, TX 08.2014 - 05.2016
Associate of Arts - Business Administration
South Texas College
08.2012 - 05.2014
Skills
Social media expert
Conversion Rate Optimization
Video Production
Copywriting
Marketing and advertising
Certification
UTRGV Entertainment Business Certification
Additional Information
- Dean’s List, Fall 2014
- American Marketing Association Member of the month February 2016
- American Marketing Association Perfect Pitch Contest Finalist (Honorable Mention)
- American Marketing Association Top 25 Chapters 2016
- UTRGV Inaugural Team Excellence
- Award 2019 UT System Chancellor Award
Timeline
Digital Marketing Manager
The University of Texas Rio Grande Valley
11.2020 - Current
Digital Marketing Coordinator
The University of Texas Rio Grande Valley
07.2017 - 10.2020
UTRGV Entertainment Business Certification
05-2016
American Marketing Association Role Playing and Relationship Selling Certificate Program
04-2016
Marketing Coordinator
The Eye Experts
07.2015 - 07.2017
BBA - Marketing
University of Texas Rio Grande, College of Business And Entrepreneurship
08.2014 - 05.2016
Associate of Arts - Business Administration
South Texas College
08.2012 - 05.2014
Sales Supervisor
Vans VF Outdoor
09.2010 - 12.2016
Collection Specialist
EZ Corp
02.2009 - 08.2010