John Gothard
Rancho Santa Fe,CA
Summary
Passionate & experienced ecommerce professional with a proven track record of leading comprehensive ecommerce strategies, execution, and operations with a focus on driving growth through customer acquisition, retention, and conversion rate optimization.
Overview
12
12
years of professional experience
Work History
Ecommerce Director
Rip Curl
05.2016 - 04.2023
- Achieved a 44% CAGR, diligently managing expenses & driving profitability.
- Led all CRO initiatives, increasing conversion rates by over 50%.
- Oversaw buying and inventory management process, ensuring sell through targets were met and/or exceeded.
- Oversaw all merchandising efforts, including product set ups, product photography, onsite merchandising, navigation, and PDP optimization.
- Hired & managed marketing agency to drive customer acquisition & retention.
- Led multiple Amazon strategies on Amazon through both Seller and Vendor channels.
- Created operational KPIs, including but not limited to fraud rate, return rate, shipping fulfillment time, order fulfillment targets, and multiple marketing KPIs.
Sales & Ecommerce Manager
Celtek
11.2014 - 05.2016
- Grew ecommerce business by 51% YOY.
- Placed inventory buys for eCommerce sales.
- Created and enforced MAP policy to all wholesale accounts.
- Managed DTC marketing calendar to drive ecommerce sales & tell brand story.
- Established and executed Amazon sales strategy & policies.
- Provided the CEO with comprehensive sales reporting.
Senior Digital Marketing Sales Executive
Surfline
05.2011 - 08.2013
- Grew sales 27% first year and 20% the second year
- Created and executed digital marketing plans that were custom built to achieve specific client goals that included eCommerce growth, social media growth,
athlete and event activation, product launches, data collection, and content distribution. - Led new growth initiatives, including the monetization of the mobile website, all social media channels, and the marine website (Buoyweather.com)
Education
Bachelor of Science - Economics
San Diego State University
San Diego, CA05.2010
Skills
- Conversion rate optimization
- Acquisition, retention, & lifecycle marketing
- Email, SMS
- Inventory management
- Online merchandising
- Amazon strategy, execution, & operations
- External agency, partner, & vendor management
- Back & front end dev, UX/UI
- Site search, navigation
Timeline
Ecommerce Director
Rip Curl
05.2016 - 04.2023
Sales & Ecommerce Manager
Celtek
11.2014 - 05.2016
Senior Digital Marketing Sales Executive
Surfline
05.2011 - 08.2013
Bachelor of Science - Economics
San Diego State University
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