John Hernandez
Diamond Bar,CA
Summary
Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.
Overview
3
3
years of professional experience
1
1
Certification
Work History
DIGITAL MARKETING ANALYST
HERITAGE HOTEL GROUP
08.2023 - Current
- Increased website traffic by implementing effective search engine optimization strategies
- Managed digital marketing campaigns for 40 hotels using a multi-channel platform, focusing on sponsored display and CPC ads on online travel agencies and metasearch engines
- Implemented budget allocation strategies and optimized campaigns to maximize ROI, utilizing analytics tools for performance monitoring and A/B testing to enhance effectiveness
- Coordinated with cross-functional teams to implement promotions to increase revenue and visibility on online travel agencies and brand sites.
MARKETING COORDINATOR
YOSHIHARU GLOBAL CO
10.2022 - 04.2023
- Oversaw all social media accounts (Instagram, Meta, Yelp) for eight restaurant locations.
- Developed engaging content for social media platforms to drive brand awareness and customer engagement.
- Kept up to date with trends and tracked engagement across all platforms.
- Used analytics and KPI metrics to determine marketing tactics and strategies.
- Increased engagement by 200% on social media profiles.
- Used Meta Ads and to run digital campaigns and reach our target audience.
MARKETING ASSOCIATE
HISPANIC MEDIA ADVERTISING
12.2021 - 05.2022
- Built brand identity by assisting in designing new packaging for company products and merchandise
- Coordinated with a website building company to develop and launch our ecommerce platform
- Collaborated with CEO to help rebrand company; helped with new product names, product descriptions, and product package deals
- Assisted with administrative tasks and data entry
- Performed well in high-stress environment that demanded attentiveness and efficient time management
DIGITAL MARKETING INTERN
VICTORY IS US
08.2021 - 10.2021
- Ran full digital media marketing campaign in a span of three months
- Assisted in boosting brand awareness through usage of social media marketing
- Increased follower count by 300% and overall consumer interaction with the company on their desired social media platforms
- Analyzed data to employ digital marketing campaign
- Utilized marketing automation platform Constant Contact to send out weekly emails and newsletters to client’s customers
- Created evergreen content for our client to use to her own discretion
Education
Bachelor of Science - Business Marketing
California State University of Long Beach
Long Beach, CA05.2022
Associate of Arts - Business Administration
Mt. San Antonio College
Walnut, CA08.2019
Skills
- Adaptability
- Digital Marketing
- Microsoft Office
- Microsoft Excel
- Facebook Ads
- SEO Utilization
- Data Driven
- Analytical
- ROI understanding
Certification
- Google Ads - Measurement Certification
- Event Marketing Strategy Certification - Cvent
Timeline
DIGITAL MARKETING ANALYST
HERITAGE HOTEL GROUP
08.2023 - Current
MARKETING COORDINATOR
YOSHIHARU GLOBAL CO
10.2022 - 04.2023
MARKETING ASSOCIATE
HISPANIC MEDIA ADVERTISING
12.2021 - 05.2022
DIGITAL MARKETING INTERN
VICTORY IS US
08.2021 - 10.2021
Bachelor of Science - Business Marketing
California State University of Long Beach
Associate of Arts - Business Administration
Mt. San Antonio College