John Hernandez
Diamond Bar,CA
Summary
Goal-oriented digital marketing analyst with hands-on experience managing paid search and display campaigns across 40+ hotel properties. In 2024, generated $7.5 million in paid media revenue with a 20:1 ROAS. Expert in campaign development from start to finish-including market strategy, bidding, segmentation, and A/B testing. Skilled in Google Ads, performance tracking, and keyword research. Data-driven decision
maker with strong communication and analytical skills.
Overview
3
3
years of professional experience
1
1
Certification
Work History
DIGITAL MARKETING ANALYST
HERITAGE HOTEL GROUP
Irvine, CA
08.2023 - Current
- Managed paid search and sponsored display campaigns across 40+ hotels using Google Ads and metasearch platforms
- Personally executed all phases of campaign lifecycle: market research, segmentation, bidding, and optimization
- Increased ROI by using strategic A/B testing, budget allocation, and performance tracking across ad platforms
- Drove $7.5M in revenue in 2024 from paid media with 20:1 ROAS
- Conducted competitor and keyword research to improve cost-per-click and lead generation
- Created weekly performance reports and collaborated with internal teams for promotions and visibility
SOCIAL MEDIA COORDINATOR
YOSHIHARU GLOBAL CO
10.2022 - 04.2023
- Developed Meta Ads campaigns to enhance brand reach and drive revenue
- Increased social media engagement by 200% through creative and data-driven strategies
- Tracked KPIs and optimized content strategies for 8 restaurant locations
MARKETING ASSOCIATE
HISPANIC MEDIA ADVERTISING
12.2021 - 05.2022
- Led rebranding efforts, packaging redesigns, and launched new e-commerce platform
- Collaborated directly with CEO on product naming, descriptions, and bundling
- Supported digital marketing and administrative operations
Education
Bachelor of Science - Business Marketing
California State University of Long Beach
Long Beach, CA05.2022
Associate of Arts - Business Administration
Mt. San Antonio College
Walnut, CA08.2019
Skills
- Digital Marketing
- SEO & Multi-Channel Marketing
- Microsoft Excel
- Meta Ads
- Market Strategy & Segmentation
- Google Analytics
- Campaign Budgeting & ROI Optimization
- Keyword Research
Certification
- Google Ads - Measurement Certification
- Cvent - Event Marketing Strategy
Timeline
DIGITAL MARKETING ANALYST
HERITAGE HOTEL GROUP
08.2023 - Current
SOCIAL MEDIA COORDINATOR
YOSHIHARU GLOBAL CO
10.2022 - 04.2023
MARKETING ASSOCIATE
HISPANIC MEDIA ADVERTISING
12.2021 - 05.2022
Bachelor of Science - Business Marketing
California State University of Long Beach
Associate of Arts - Business Administration
Mt. San Antonio College