Summary
Overview
Work History
Skills
Skillsexpertise
Accomplishments
Work Availability
Work Preference
Quote
Timeline
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JOHN HINKLE

JOHN HINKLE

Dallas/Fort Worth,USA

Summary

With over 30 years of experience in the healthcare industry, specializing in brand management and advertising leadership. Proficient in leading brand strategy and marketing communication initiatives. Successfully led marketing and advertising teams for numerous US and Global Pharmaceutical and Biopharmaceutical brands across various therapeutic areas, including small and blockbuster brands. Skilled at building strong relationships and long-term partnerships at all levels, resulting in mutual benefits for all parties involved. Demonstrated excellence in both established and highly structured companies, as well as small startups. Recognized for energy and agility, thriving in fast-paced environments where skills and creativity are leveraged to deliver valuable client solutions. Creative, engagement-oriented and performance-driven Group Account Director with strong background in environments focused on creating value for clients and consistently meeting ambitious business targets. Successful team leader and business problem-solver bringing strengths in strategic and tactical planning, project management and forecasting.

Overview

30
30

Years of pharma advertising management leadership

Work History

Marketing Strategy and Advertising Consultant

Brand Alliance Consulting
01.2010 - Current
  • Company Overview: A marketing strategy and advertising consultancy firm based in Dallas/Fort Worth, Texas
  • As founder and owner of Brand Alliance Consulting, I have been responsible for directing marketing strategy and communications for multiple B2B and B2C brands across several verticals
  • I have worked with several clients to manage their marketing strategy and communications, including Helsinn Therapeutics, DaVita Labs, DaVita Clinical Research, Trovita Health, Vivelix Pharmaceuticals, Extrinsic Health, and Eisai, and others
  • My services also include supporting trade shows, industry events, and corporate communications initiatives
  • I have acted as a contract marketing manager for a leading renal dialysis company and led advertising strategy efforts for several launch brands
  • I have also been instrumental in driving rebranding efforts for multiple B2B and B2C companies, resulting in a significant lift in business revenue and growth
  • I have created brand identity and go-to-market plans for startup pharmaceutical companies that assisted in acquiring funding and product in-licensing initiatives
  • I have also developed master brand and brand standards to ensure clients' brands are consistently applied across all marketing efforts
  • I pride myself on establishing new market opportunities for Fortune 100 healthcare companies, resulting in increased sales and divisional growth
  • During Covid, I created and hosted the #1 rated Pharmaceutical Marketing podcast. that provided helpful insights and information about the marketing strategies and communications by leading pharmaceutical marketers
  • Participated in brainstorming sessions to generate creative ideas for campaigns.
  • Recommended specific advertising strategies based on company goals, developing individualized plans to generate revenue and build customer base.
  • Built strong relationships with clients through regular communication and progress updates on ongoing campaigns.
  • Developed processes to continuously monitor external advertising sphere to identify and deliver relevant insights for businesses.
  • Optimized digital advertising efforts by continually monitoring performance metrics and adjusting strategies accordingly.
  • Conducted market research and analyzed data to create informed advertising recommendations for clients.
  • Contributed to agency growth by providing valuable input on internal processes, suggesting areas for improvement where necessary.
  • Contributed to business strategy through in-depth market research to understand opportunities, positioning and financial value.
  • Developed tailored marketing strategies for diverse industries, effectively reaching target audiences.
  • Implemented social media campaigns that generated increased engagement and conversions for clients'' businesses.
  • Executed full advertising campaign and research lifecycle to completion, managing external vendors and partnering with internal stakeholders.
  • Managed multiple advertising projects simultaneously, ensuring timely delivery and high-quality results.
  • Identified new business opportunities by attending industry events and networking with potential clients.
  • Resolved any issues or concerns raised by clients during the course of a campaign, maintaining strong client relationships through proactive problem-solving measures.
  • Presented campaign results to clients, highlighting successes and providing recommendations for future improvements.
  • Enhanced brand recognition through the creation of consistent messaging across all advertising channels for clients.
  • Collaborated with creative teams to produce engaging advertisements for clients, resulting in increased brand awareness.
  • Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
  • Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
  • Listened attentively to client feedback to create stronger relations and shape business.
  • Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness.
  • Utilized effective marketing techniques to increase brand recognition.

Group Account Director

Ashfield Medical Communications
09.2022 - 02.2023
  • I served as Group Account Director
  • It was my responsibility to direct global medical communication initiatives for top-tier biopharmaceutical companies to support physician educational efforts, resulting in brand adoption and growth
  • I partnered with scientific communication clients to deliver strategic communications, physician engagements, symposia, congresses, ad boards, and MSL training
  • As a manager, I oversaw a team of seven client service reports and multiple MSS team members to serve two company clients, and four brands, spanning across multiple therapeutic areas
  • I was able to deliver over $15M in agency revenues
  • Directed work of 12 team members focused on strong customer relations and service delivery.
  • Managed budgets and resources for multiple accounts, consistently meeting or exceeding financial targets while minimizing expenses.
  • Identified opportunities for upselling additional services to existing clients, generating increased revenue without compromising client satisfaction levels.
  • Provided expert guidance to junior account managers, fostering professional growth and enhancing overall team performance.
  • Increased client satisfaction by effectively managing multiple accounts and maintaining strong relationships with key stakeholders.
  • Spearheaded new business development efforts, contributing significantly to company growth through successful pitches and proposals.
  • Played a pivotal role in agency-wide initiatives aimed at improving overall service quality, contributing valuable insights from the perspective of group account management.
  • Established a reputation for exceptional client service by proactively addressing concerns and resolving issues promptly.
  • Developed strategic plans to achieve short- and long-term revenue objectives.
  • Developed comprehensive strategic plans for clients, ensuring all marketing initiatives aligned with their goals and objectives.
  • Led a team of account managers to successfully deliver high-quality campaigns for various clients, resulting in increased revenue and client retention.

Director of Marketing

EOSERA
11.2021 - 09.2022
  • Company Overview: Start-up OTC company in Ear Care product category.
  • My primary responsibility was driving company revenue growth
  • One of my main tasks was developing and directing the fulfillment of the company's first omnichannel marketing plan
  • Using my marketing expertise, I drove triple-digit revenue and share growth across all core products
  • Our success resulted in $25M in targeted revenues for 2022 fiscal year, as well as expansion into major retailers like Kroger and Walmart
  • I also focused on developing the digital strategies to optimize Shopify and Amazon channels for a stronger online presence and revenue
  • Developing a strong marketing team was a top priority
  • I mentored and developed a small, inexperienced team while building the company's first formal marketing department
  • My management of creative resources culminated in the company's first national ad campaign
  • A start-up OTC company in the ear care product franchise
  • The campaign was scheduled to drive awareness to an audience of over 50M people in 2022
  • Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
  • Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
  • Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
  • Leveraged public relations strategies to protect the company''s reputation during crisis events or periods of negative press coverage effectively.
  • Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
  • Managed annual marketing budget in excess of $1.5M.
  • Launched innovative experiential marketing campaigns that drove customer engagement and generated buzz around new products or services.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.

VP/ Account Management

GSW/Syneos Health
01.2001 - 01.2010
  • I was responsible for growing the company's revenues by increasing pharmaceutical clients' books of business with our agency
  • I led account management teams and creative resource teams
  • My focus was on driving brand strategy and leading and growing client relations, advertising and promotional strategies, brand planning, and execution
  • I managed multiple clients with advertising budgets averaging over $2.5 million and achieved total agency revenues of $100M+
  • One of my key responsibilities was developing annual strategic brand plans for clients
  • I worked with multiple top pharmaceutical and biopharmaceutical clients, including Eli Lilly, Genzyme, Helsinn Therapeutics, Eisai, Merck, Genentech, Baxter, Galderma, Takeda, and others
  • As the team leader, I oversaw the hiring, training, evaluating, and promoting of all team members
  • My focus on driving revenue growth and developing strong client relationships contributed to the agency's success during my tenure
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
  • Led a cross-functional team to develop and launch a new product line, contributing to significant growth in sales.
  • Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
  • Negotiated favorable contracts with vendors, securing advantageous terms for the company while maintaining strong professional relationships.
  • Developed and executed targeted business development initiatives, leading to an expansion of the company''s client base.
  • Monitored key business risks and established risk management procedures.

Director, Global Marketing

Quintiles Transnational (IQVIA)
01.1999 - 01.2001
  • I led a team of eight team members co-located in the US and UK
  • My primary focus was on developing a new global strategy and supporting campaigns for several divisional sales initiatives
  • I was responsible for managing agency relationships and overseeing the creative development process
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.

Global Product Development/ Various Roles

GSK (GlaxoSmithKline)
01.1985 - 01.1999
  • During my tenure at GSK, I held various positions, which provided me with significant experience in the pharmaceutical industry
  • As a Global Commercial Manager, I led the commercial development of multiple late-stage clinical products in the CNS therapy area
  • I partnered with the global Medical Affairs team that supported the global commercial strategy and regional market launches
  • I served as the Franchise Brand Manager for a US Anesthesia Franchise, where I managed two mature portfolio brands, and launched a 1st in class new anesthesia therapy
  • I optimized the position of each brand and exceeded market performance, which resulted in increased market share
  • I worked as a Territory Sales Representative where I interacted with various HCP’s across the Texas region
  • Throughout my time at GSK, I gained exceptional skills in product management, marketing, communication, and sales
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Excellent communication skills, both verbal and written.
  • Organized and detail-oriented with a strong work ethic.
  • Proved successful working within tight deadlines and a fast-paced environment.

Skills

  • KOL Engagement
  • Communication Strategy
  • Account Management
  • Global Brand Strategy and Communications
  • Healthcare Marketing
  • Relationship building and management
  • Event Promotion
  • Goals and performance
  • Client Relationship Management
  • Project Management
  • Pipeline Management
  • Portfolio Management
  • Account development
  • Consultative Sales Techniques

Skillsexpertise

  • Product Marketing
  • Pharmaceutical and Biopharmaceutical Advertising
  • Brand Development and Management
  • KOL Engagement
  • Communication Strategy
  • Product Branding
  • Account Management
  • Global Brand Strategy and Communications
  • Healthcare Marketing
  • Voice of the Customer Insights and Customer Journey
  • Pharma Marketing Podcast Creator and Host

Accomplishments

  • Maintained 100% client retention rate year-over-year.
  • Added 11new accounts to agency portfolio from 2001-2010.
  • Supervised team of 8 account management staff members.
  • Launched 6 new pharmaceutical brands into the US and global market.
  • Managed an anesthesia brand franchise resulting in over $1billion in US sales.
  • Developed global commercial strategies for late stage CNS products for GSK.
  • Wrote and published a business book.
  • Created and hosted a #1-rated pharmaceutical marketing podcast.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

Hybrid

Important To Me

Company CultureCareer advancementHealthcare benefitsStock Options / Equity / Profit Sharing

Quote

Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill

Timeline

Group Account Director

Ashfield Medical Communications
09.2022 - 02.2023

Director of Marketing

EOSERA
11.2021 - 09.2022

Marketing Strategy and Advertising Consultant

Brand Alliance Consulting
01.2010 - Current

VP/ Account Management

GSW/Syneos Health
01.2001 - 01.2010

Director, Global Marketing

Quintiles Transnational (IQVIA)
01.1999 - 01.2001

Global Product Development/ Various Roles

GSK (GlaxoSmithKline)
01.1985 - 01.1999

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JOHN HINKLE