Experienced Product Marketing Manager, Talented Web Designer, and PPC expert with over 10 years of experience developing and executing successful go-to-market plans, creating customer-focused online destinations, and increasing business visibility through effective SEO and pay-per-click (PPC) strategies. Proficient in utilizing Aha, Asana, Microsoft Teams, and Salesforce to optimize team collaboration and project management.
Hi, I’m
John Hood
Alpharetta,Georgia
Summary
Overview
12
Years of professional experience
6
Certificates
Work History
ECI SoftwareFort Worth, TX
Product Marketing Manager - Manufacturing Division
10.2022 - Current
Job overview
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Increased M1 & Deacom sales and brand exposure by developing new collateral, and sales materials.
- Researched competitive solutions and maintained competitive market comparisons and evaluations.
- Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
- Communicated value and position to sales team and developed tools to support selling process.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Liaised with Product Developers on defining product features and managing tradeoffs involving features, schedule and lifecycle.
- Collaborated with marketing department to define positioning and messaging, and plan market launch, public relations, and lead generation campaigns.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Analyzed existing interfaces to detect user pain points, recommending design changes and iterative updates to Web Dev Team.
- Researched and proposed new solutions to make website more user-friendly.
IDeal Digital SolutionsAtlanta, GA
Product Marketing Manager - UX/UI Designer
03.2017 - 08.2022
Job overview
- Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Penetrated new segments through use of strategic marketing initiatives.
- Developed creative sales tools by communicating product value proposition to enable team.
- Designed over 25 - 30 website layouts, templates and unique branded looks.
- Evaluated user research to convert abstract ideas and requirements into planning tools such as journey maps, and user personas.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Put together videos for social media, advertising and informational purposes.
ECom Profit PiratesDunwoody, GA
Web Designer
02.2015 - 01.2017
Job overview
- Enhanced functionality and appearance of website and repaired functionality issues.
- Designed user interface to meet client specifications and content management system.
- Crafted website content and graphics by coordinating copywriting, and designing images, icons, banners and enhancements.
- Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.
- Performed usability reviews of existing sites and proposed designs.
- Developed site navigation by categorizing content and funneling traffic through content.
P-Caliber ElectronicsDunwoody, GA
Brand Manager - Ecommerce and Digital Marketing
02.2011 - 11.2013
Job overview
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Developed innovative marketing campaigns based on key objectives.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built and strengthened strategic relationships with 3 different vendors, and leading consumer electronics partners such as Samsung, LG and Vizio.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
Education
Western Governors UniversitySalt Lake City, UT
Bachelor of Science from Information Technology
09.2011
University Overview
Availability
See my work availability
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Available
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Quote
“Everybody is a Genius. But If You Judge a Fish by Its Ability to Climb a Tree, It Will Live Its Whole Life Believing that It is Stupid.”
Skills
- Customer Needs Assessments
- SEO Strategy and Execution
- Segment Strategies
- Sales Enablement
- Value Proposition
- SaaS Cloud-Based Solutions Suite
- Product Differentiation
- SEO Optimization
- Market Penetration
- Go-To-Market Plans
- Integrated Marketing Initiatives
- ITAR/CMMC Gov Compliance
Timeline
Product Marketing Manager - Manufacturing Division
ECI Software
10.2022 - Current
Product Marketing Manager - UX/UI Designer
IDeal Digital Solutions
03.2017 - 08.2022
Web Designer
ECom Profit Pirates
02.2015 - 01.2017
Brand Manager - Ecommerce and Digital Marketing
P-Caliber Electronics
02.2011 - 11.2013
Western Governors University
Bachelor of Science from Information Technology
Certification
- Speaking Up At Work
- PMC Level I
- PMC Level II
- AdWords Advanced Display
- AdWords Fundamentals
- AdWords Google Shopping
Software
Software
- Shopify: Building client websites
- Aha: Messaging and buyer personas
- Asana: Team alignment and task management
- Google Search Ads: Demand Gen
- Salesforce: Competitive research
- Google Analytics/Hotjar: Customer data and Conversion Rate Optimization
- Excel: Data analysis and charts
- PowerPoint: Graphic designs and marketing collateral
- Figma: Custom UI and or product design
- FlowMapp: UX design, wireframes, customer journeys, buyer personas, and user flows
Hobbies
Hobbies
My hobbies are _
- Graphic Art and Design
- Metaphysics
- The Study of Propaganda
- Music Production/Engineering
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