John Hood

Dynamic and results-driven CX Optimization Consultant with 12+ years of experience specializing in customer-centric strategies for e-commerce and SaaS industries. Expert in blending strategic frameworks, graphic/web design, and e-commerce knowledge to create seamless, high-impact solutions that drive conversions, optimize customer journeys, and maximize ROI. Proficient in Figma, Framer, Shopify, and PowerPoint, with expertise in designing logos that elevate brand identity and resonate with target audiences. Leverages data-driven insights from platforms like Google Analytics to refine customer acquisition funnels, deliver sustainable growth, and ensure measurable success. Transforms customer experiences into high-conversion touchpoints that fuel business growth.

• Advanced Product Marketing, LinkedIn, 08/01/24
• Developing Business Acumen, LinkedIn, 08/01/24
• Marketing Strategy: Nurturing Your Customers, LinkedIn, 08/01/24
• Customer Experience (CX) Strategy: How to Design an Organizational Approach, LinkedIn, 07/01/24
• Good Design Drives Business, LinkedIn, 07/01/24
• How to Create an Effective Marketing Strategy, Semrush, 02/01/24, 02/01/25, 375319
• Lead Generation Accelerator: Master the Art of Attracting Your Ideal Customers, Semrush, 02/01/24, 02/01/25, 375227
• PMC Level II, Pragmatic Institute, 11/01/22, Focus
• PMC Level I, Pragmatic Institute, 10/01/22, Pragmatic Foundations
• Speaking Up At Work, LinkedIn, 10/01/22
• AdWords Advanced Display Advertising, Google, 03/01/17
• AdWords Advanced Search Advertising, Google, 03/01/17
• AdWords Fundamentals, Google, 03/01/17
• AdWords Google Shopping, Google, 03/01/17

• Successfully transitioned from e-commerce to SaaS consulting, applying Shopify expertise to develop scalable CX strategies.
• Designed a proprietary CX Design Matrix to align messaging and UX/UI with customer journeys, resulting in measurable engagement and conversion improvements.
• Spearheaded projects integrating messaging, UX, and Shopify optimization to deliver comprehensive solutions for clients in diverse industries.

• Graphic/Web Design: Proficient in Figma, Framer, and PowerPoint for crafting engaging designs that complement marketing strategies.
• Shopify Mastery: Over 11 years of experience building and optimizing Shopify stores with tools like the Turbo theme, integrating messaging with design for seamless e-commerce experiences.
• Creative Aperture: Applying my background in drawing and music creation to enhance aperture and magnification in CX strategies, delivering precise, intuitive solutions that resonate deeply with customers.