John Hood
Senior Product Marketing Manager
Alpharetta,GA
Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.
Albert Einstein
Summary
Seasoned Senior Product Marketing Manager with a proven track record of driving tangible results across diverse industries. Proficient in crafting compelling messaging and optimizing customer experiences to achieve business objectives. Demonstrated success in leveraging Product-Led Growth (PLG) methods to spearhead successful product launches and increase trial sign-ups and demo requests. Skilled in establishing strategic partnerships to expand customer bases and drive revenue growth. Passionate about delivering impactful results through strategic marketing initiatives in fast-paced environments.
Overview
6
6
Certificates
Work History
Product Marketing Manager
ECI Software Solutions
Fort Worth, TX
10.2022 - 06.2023
- Increased website conversion rates by 20% within six months, driving heightened engagement and lead generation, as measured by Google Analytics, by optimizing messaging and user experience.
- Led market research efforts resulting in refined messaging framework, improving customer engagement and conversion rates, as measured by customer feedback surveys.
- Collaborated with product management and sales teams to ensure alignment with customer needs and market trends, resulting in improved product-market fit and increased sales revenue.
Senior Product Marketing Manager
IDeal Digital Solutions
Dunwoody, GA
03.2019 - 08.2022
- Conducted comprehensive website audits and user experience assessments, resulting in a 35% increase in site engagement, as measured by Google Analytics, by identifying optimization opportunities and implementing UX/UI improvements.
- Led extensive market research to identify customer needs and develop targeted marketing campaigns, resulting in a 25% increase in market share, as measured by sales data, by effectively positioning products in the marketplace.
- Analyzed competitive landscape to create differentiated product positioning, leading to a 20% increase in customer retention rates, as measured by CRM data, by identifying and capitalizing on competitive advantages.
Product Marketing Manager
IDeal Digital Solutions
Atlanta, GA
05.2017 - 02.2019
- Positioned the company as a leader in customer experience design, driving repeat purchases and revenue growth, as measured by customer retention rates and average order value, by implementing customer-centric marketing strategies and optimizing user experiences.
- Led the implementation of targeted marketing campaigns that resonated with B2C end-users, resulting in a 15% increase in client acquisition from B2B partnerships.
- Developed tailored B2B marketing collateral and materials to effectively communicate the value proposition to potential clients.
Education
Bachelor of Science - Information Technology
09.2011
Skills
- Go-To-Market Strategy
- Product Differentiation
- Content Marketing
- Storytelling
- Business Acumen
- Autonomy
- Market Understanding
- Creative Problem-Solving
- Customer-Centric
- Product Positioning
- Competitive Analysis
- Marketing Analytics
- Cross-Collaboration
Languages
English
Certification
- Effective Marketing Strategy, Semrush Academy - Expires: Feb. 2025
- Lead Generation Accelerator, Semrush Academy - Expires: Feb. 2025
- PMC Level 1, Pragmatic Institute, Issued: November 09, 2022
- PMC Level 2, Pragmatic Institute, Issued: October 17, 2022
- Google Search, Google University
- Google Display, Google University
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Product Marketing Manager - ECI Software Solutions
10.2022 - 06.2023
Senior Product Marketing Manager - IDeal Digital Solutions
03.2019 - 08.2022
Product Marketing Manager - IDeal Digital Solutions
05.2017 - 02.2019
Western Governors University - Bachelor of Science, Information Technology
Software
- Shopify,
- Google Ads,
- Google Analytics,
- Hubspot,
- FlowMapp,
- Figma,
- Miro,
- Salesforce,
- DB Hoovers,
- Hubspot,
- Asana,
- Aha
- Office 365
References
References available upon request.
Additional Interests
- Neuromarketing
- Psychoanalysis
- Artificial Intelligence
- Prompt Engineering
Product Marketing Tools
- Google Analytics
- Salesforce
- HubSpot
- Google Ads
- Shopify
CX Design Tools
- Figma
- Miro
- FlowMapp