John Howard
Summary
Ambitious and experienced sales, marketing and business development executive who implements successful sales strategies to meet customer's needs. Detail-oriented relationship builder and problem solver who builds long-term revenue growth for clients and companies. A creative and analytical thinker with a mix of strategic acumen and executional excellence. Passionate about technology and adept at explaining it in easy-to-understand language.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Cofounder, Startup Marketing Agency
Abettor Consuting
04.2013 - 01.2021
- Co-founded consultancy to provide outsourced marketing and business development capabilities to startups and small businesses.
- Consulted with clients on business issues and developed innovative, high-impact marketing and business development proposals. Pitched and won 10+ B2C accounts including Involved, ArtLifting, Involved, Beneleaves, FleaStyle, FitReserve, Progyny and more.
- Conducted marketplace and competitive analysis and crafted business development strategies.
- Co-created content, social, email, partnership, SEO, SEM and public relations strategies for clients that met KPIs
Sr. Director Mobile + Interactive Services
LodgeNet (now Sonifi)
02.2012 - 04.2013
- Led business development and marketing for mobile/interactive group; grew product footprint from zero to over 690,000 hotel rooms in North America including every major hotel brand.
- Designed product specs and business requirements for development of an award-winning iOS/Android travel app; app allows travelers to control hotel in-room TV and access property-specific info and services (e.g. in-room dining, guest request.)
- Gained new business and incremental revenue to meet and exceed sales targets
- Led the conception, sale, and execution of co-marketing/brand partnerships and sponsorships (HBO, Delta, TBS, Lincoln.)
- Created in-app content discovery tools, which led to a 2x lift in in-room movie and video on demand sales in mobile-enabled rooms.
- Ran acquisition marketing for app driving 550,000 installs & averaging 1,000 downloads/day; managed all mobile analytics and reporting.
- Developed and implemented social media and content marketing strategy; hired and managed editorial director.
General Manager, Mobile
Newspaper National Network
12.2010 - 02.2012
- Led launch and development of NNN’s mobile division; supervised the mobile ad sales and achieved a 300% year-over-year growth in revenue.
- Developed and qualified leads within respective territory to drive additional sales. Conducted cold-calling, partner-selling and lead-generation campaigns.
- Conducted competitive analysis of the marketplace and developed go-to- market strategy.
- Trained NNN’s existing sales team (14 person), media planners and client service group on the mobile advertising market to grow new and existing customer relationships.
- Led the research, identification and vetting process for third-party technology partners; managed contract negotiations for all commercial partner agreements; central point of contact for all external mobile partners.
- Established organizational processes and infrastructure for mobile group; managed day-to-day operations.
- Served as subject matter expert on mobile during presentations to publishers and agencies; represented NNN at industry events and trade shows.
Sr. Director, BD/Strategic Partnerships
Dada Entertainment
06.2007 - 07.2010
- Led business development for mobile subscription services as part of a joint venture with Sony Music; grew services to 1M+ paid subscribers and over $65M in revenue.
- Led carrier relations team and served as the primary point of contact for AT&T, Verizon Wireless, T-Mobile, Sprint, Virgin Mobile, US Cellular, Metro PCS, and Alltel.
- Developed and executed distribution partnerships for music streaming service (Verizon, Samsung, Sonos, Boxee); oversaw post deal support to ensure successful implementations.
- Built strategic and co-marketing partnerships with record labels, publishers, media companies and service providers to drive brand awareness, user acquisition, and revenue.
- Worked cross-functionally with product and marketing teams to define and develop innovative mobile applications (iPhone & Android).
- Managed group P&L; built and led team of nine direct reports.
VP Mobile Marketing & Client Services
Upoc Networks (acquired By Dada Entertainment)
04.2004 - 06.2007
- Created custom mobile marketing programs for Verizon Wireless, AT&T, Sprint, Virgin and Alltel to drive the adoption SMS messaging and data usage.
- Developed and executed mobile campaigns and promotions.
Clients included: American Idol, NFL, NBA, MLB, Sony Pictures, WB, Reebok, Purina, and Warner Music Group. - Developed mobile campaigns (in-venue SMS sweepstakes, text chats, txt-2-screen) for Verizon Wireless to enhance sponsorships of pro sports teams including- Boston Red Sox, NY Giants, Miami Dolphins, Boston Celtics, NY Mets, Chicago Bulls, Green Bay Packers
- Worked with AT&T to develop and host American Idol SMS chat series for series contestants
- Partnered with Alltel to build and integrate mobile features into Alltel’s Nascar sponsorship
- Launched one of the first premium sweepstakes in the US
- Conceived and managed execution of integrated mobile campaigns for brands including Reebok, Purina, and
Sony Music - Led business meetings, proposal presentations, and negotiation meetings with wireless carriers and
advertising agencies - Primary point of contact for wireless carriers
Senior Product Manager
LiveTechnology
01.2001 - 03.2004
- Managed website analytics product from pilot launch to becoming a leader in the industry and cornerstone in the company’s product line; oversaw all product development and B2B marketing operations.
- Instrumental in procuring and managing a $3 million exclusive licensing agreement with Jupiter Media Metrix; trained and supported the JMM sales force.
- Conducted extensive market analysis and created strategic plan that doubled reporting capabilities and generated a four-fold increase in revenue.
- Led account management and provided on-site training to major accounts including: General Electric, AT&T, Frito-Lay, AOL and Best Western.
Account Manager
Staffing Unlimited
08.2000 - 06.2001
- Responsible for new business and lead generation for professional recruitment agency. Exceeded annual sales quota by 20%.
- Built close partnerships with clients and help their business grow by developing and delivering the best solutions for attracting top candidates.
- Conducted in-person interviews to thoroughly evaluate candidates for placement.
Education
Bachelor of Science - Mass Communication/Television And Fil
Boston University
Boston, Massachusetts05.1997
Skills
- Sales Expertise
- Business Development
- Client Account Management
- Customer Needs Assessment
- Lead Generation
- Modern Social Selling
- Product Sales
- Sales Trends
Certification
Speaker/panelist: CTIA, MEF, HITEC, Boston University, and NY Museum of Natural History
Additional Skills: Hubspot, Salesforce, HTML, SQL, Google Analytics and AdWords certified
Timeline
Cofounder, Startup Marketing Agency
Abettor Consuting
04.2013 - 01.2021
Sr. Director Mobile + Interactive Services
LodgeNet (now Sonifi)
02.2012 - 04.2013
General Manager, Mobile
Newspaper National Network
12.2010 - 02.2012
Sr. Director, BD/Strategic Partnerships
Dada Entertainment
06.2007 - 07.2010
VP Mobile Marketing & Client Services
Upoc Networks (acquired By Dada Entertainment)
04.2004 - 06.2007
Senior Product Manager
LiveTechnology
01.2001 - 03.2004
Account Manager
Staffing Unlimited
08.2000 - 06.2001
Bachelor of Science - Mass Communication/Television And Fil
Boston University
Speaker/panelist: CTIA, MEF, HITEC, Boston University, and NY Museum of Natural History
Additional Skills: Hubspot, Salesforce, HTML, SQL, Google Analytics and AdWords certified
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