Summary
Work History
Education
Skills
Timeline
Generic
JOHN IRELAND

JOHN IRELAND

Fortuna,CA

Summary

Seasoned Territory Manager and exceptional sales professional. Decisive team leader and business manager with excellent attention to detail and persuasive communication style. Offering over 20 years of experience in sales


Accomplished Digital Marketing Executive with over 10-year background developing and managing online marketing campaigns, brand imaging and website development. Bringing sharp business acumen and acute market sense with history of success identifying and capitalizing on new opportunities.

Work History

Marketing Director

NorCal Media Productions
Fortuna, CA
01.2013 - Current
  • Created innovative strategies to drive customer engagement.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
  • Analyzed market trends and competitive landscape to understand opportunities and potential value.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
  • Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales.
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.

Territory Account Manager

ITG Brands
Fortuna, CA
09.2021 - 09.2022
  • Managed over 300 accounts within Northern California territory.
  • Drove retailer engagement, improved retailer satisfaction and earned retailer advocacy through communication and relationship management.
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Developed and presented talks on available products and services that could meet current business needs.
  • Adhered to state and federal regulations covering industry activities.
  • Documented time, calls and results, and submitted reports.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Worked independently with minimal supervision.
  • Built relationships with customers and community to promote long term business growth.
  • Negotiated prices, terms of sales and service agreements.
  • Set and achieved company defined sales goals.


Marketing Director

Humboldt Equity Real Estate
Fortuna, CA
01.2019 - 12.2021
  • Web Design and graphic design
  • Created innovative strategies to drive customer engagement.
  • Created innovative strategies to drive customer engagement
  • SEO (Google)
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Radio Ads,
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
  • TV production
  • Create Multi- Media Campaigns
  • Real Estate Marketing, Videography, Photography, Video
  • Production, Social Media Marketing, Web Design, Graphic Design
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Analyzed market trends and competitive landscape to understand opportunities and potential value.
  • Evaluated target market research and adjusted strategy to address competitive influences and changing market.
  • Kept all campaigns and marketing collateral in line with branding and focused on target consumers.


Route Sales and Service Representative

Mission Linen Supply
Fortuna, CA
01.2012 - 01.2015
  • Drives truck to deliver laundry and/or uniforms to customer’s home or place of business
  • Collects money from customers, makes change, and records transactions on customer invoice.
  • Calls on prospective customers to solicit new business
  • Inventory control with all accounts
  • Boosted revenues by upselling and cross-selling products to new and established customers.

Territory Sales Manager

Schwans
Arcata, CA
01.2010 - 01.2012
  • Top 10 in sales in the district sales Sells and
  • Delivers frozen food and other products Homes and business
  • Covered Southern Humboldt and surrounding areas
  • Completes all assigned route and building days according to schedule determined by manager
  • Addresses service complaints and works to resolve them
  • Informs customers of new products and special promotions
  • Other duties consistent with sales and route positions.
  • Innovatory control

Head Fitness Trainer

Golds Gym
Salt Lake City, UT
01.2005 - 01.2010
  • Performed fitness assessments including body fat composition, strength, flexibility and cardiovascular functions
  • Motivated clients to achieve their personal fitness goals through developing and modifying routines.
  • Developed an exercise program for the participant based on fitness assessment results and the participant's personal goals
  • Instructed gym members about correct use of weight resistance and cardiovascular equipment.
  • Instructed participants one- on-one using safe and proper techniques
  • Informed clients about nutrition, lifestyle issues, and weight control.
  • Enforced the rules and regulations of the facility for the safety and welfare of staff and participants
  • Conducted follow-up phone calls and follow-up fitness assessments
  • Took pride in each and every client, assisting him or her in every way possible
  • Provided a comprehensive one-on- one educational fitness program that promoted a health and fitness program through realistic goal setting and education
  • Accurately recorded client-training sessions for payment purposes
  • Produced independent exercisers by providing them in-depth information on equipment usage, lifestyle management, and ultimately, how to design their own personal fitness program
  • Communicated client program progress and problems with the Personal Trainer
  • Monitored clients' progress and modified programs.
  • Demonstrated how to carry out various routines and exercises.
  • Maintained cleanliness of group fitness room, mirrors, floor and fitness equipment.
  • Provided fitness assessments and program planning.
  • Designed and implemented variety of fitness instruction classes.
  • Designed specific workout systems for individual clients based on performance ability.
  • Trained clients during strength training, cardio vascular exercise and stretching.
  • Built customer loyalty by smoothly executing training initiatives.
  • Educated club members about relationship between nutrition and fitness.

Office Manager

Broadway Medical
Fortuna, CA
01.2000 - 01.2005
  • Home Medical Equipment, Respiratory Equipment,
  • Mobility and Accessibility products
  • Setting and make day-to-day activities
  • Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
  • Maintained computer and physical filing systems.

US Army, 25 ID Lgt Infantry

E-4 Specialist
01.1996 - 01.1999
  • Honorably Discharged
  • Training: Advanced First Aid
  • Oversaw teams planning, implementing and realigning field and base operational strategies.
  • Blueprints/Technical
  • Diagrams Tactical strategies,
  • Driving/Maneuvering Skills
  • Firearm Handling and
  • Maintenance
  • Long Range Weapons.
  • Secured and protected military property, assets and personnel.
  • Operated and maintained armored vehicles.
  • Implemented tactics, procedures, and techniques for defense systems.
  • Performed as fire team member during situational training exercises and infantry dismounted battle drills.
  • Suppressed or neutralized enemies using small-arms, light artillery and drone weaponry.
  • Engaged targets in low-light conditions with night vision equipment.
  • Trained in small arms, anti-armor and indirect fire weapons.
  • Upheld code of conduct and maintained professionalism in stressful situations.
  • Attended required training sessions and seminars.

Education

Bachelor of Science - Digital Film Making

The LA Film School
City Of Los Angeles, CA
2025

Associate of Science - Liberal Arts And General Studies

College of The Redwoods
Eureka, CA
2010

Skills

  • Management
  • Communication
  • Public Relations
  • Multimedia Marketing
  • Client Campaign
  • Development
  • Strategic Planning and Alignment
  • Communications Management
  • Marketing Strategy Development
  • Business Needs Analysis
  • Brand Development
  • SEO Strategy and Execution
  • Public and Media Relations
  • Brand Messaging
  • Prospecting and Cold Calling
  • Sales Program Coordination
  • Creative Strategies
  • Customer Relationship Management
  • Client Needs Assessment
  • Site Visits
  • Sales Forecasting
  • Team Leadership
  • Cold Calling
  • Time Management
  • Territory Expansion
  • Team Member Development
  • Special Orders
  • Cross-Selling and Upselling
  • Adobe Photoshop
  • CRM Software
  • Territory Management

Timeline

Territory Account Manager

ITG Brands
09.2021 - 09.2022

Marketing Director

Humboldt Equity Real Estate
01.2019 - 12.2021

Marketing Director

NorCal Media Productions
01.2013 - Current

Route Sales and Service Representative

Mission Linen Supply
01.2012 - 01.2015

Territory Sales Manager

Schwans
01.2010 - 01.2012

Head Fitness Trainer

Golds Gym
01.2005 - 01.2010

Office Manager

Broadway Medical
01.2000 - 01.2005

US Army, 25 ID Lgt Infantry

E-4 Specialist
01.1996 - 01.1999

Bachelor of Science - Digital Film Making

The LA Film School

Associate of Science - Liberal Arts And General Studies

College of The Redwoods

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JOHN IRELAND