Summary
Overview
Work History
Education
Skills
Timeline
OperationsManager
JOHN F. KELLY

JOHN F. KELLY

Pittsburgh,PA

Summary

Creative marketing executive highly-experienced in traditional and emerging platforms, data analysis and publication marketing. Highly-motivated leader with 30+ years of experience in developing highly successful and award-winning marketing programs and sales campaigns. High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics. Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.

Overview

36
36
years of professional experience

Work History

Director of Sales and Marketing

ELoop
07.2022 - Current
  • Analyzed sales and marketing data for improved strategies for company's 500+ customers.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue by 20 percent.
  • Sourced sales opportunities to place coverage in press and social media.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
  • Ran regular meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Managed sales promotions and marketing strategies internal assets and major social media sites.
  • Utilized CRM software to track sales progression and communicate project needs.
  • Developed innovative ideas to increase sales and improve customer experience.

Chief Marketing Officer

DIGITAL MARKETING CAPTAIN
01.2020 - 06.2022
  • Oversaw all Marketing and Communications functions for digital marketing company that focuses on generating new revenue streams for small businesses
  • Generated new business with cold calling, lead development and CRM.
  • Increased consumer retention by reactivating dormant consumers through retention campaigns.
  • Redesigned user experience, site functionality and online merchandising to increase sales.
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.

Partner

JESSE BEST GALLERY
01.2018 - 01.2019
    • Principal and Partner for Multi-Media art gallery located in Pittsburgh, PA
    • Curated exhibits and planned openings and other events.

Executive Director

THE TOONSEUM
01.2016 - 01.2018
    • Oversaw all functions, including marketing, curating, gallery management, budget, sales and fundraising, for one of the very few museums of comic and cartoon art in the world.
    • Established and maintained strong relationships with customers, vendors and strategic partners.
    • Oversaw business-wide changes to modernize procedures and organization.

Director of Digital Media

THE CRONS BRAND
01.2010 - 01.2012
  • Managed all aspects of digital functions and marketing for multi-million dollar start up athletic apparel company that saw double-digit increases in revenue during that period.

Director of Marketing and Communications

CATHOLIC CHARITIES Of The ARCHDIOCESE Of New York
01.2008 - 01.2009
  • Established complete electronic and print marketing platform for one of the world's largest non- profit organizations.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Devised content strategy to effectively engage target audiences.
  • Improved website visibility through development and implementation of SEO strategies.

Senior Director of Communications & Marketing

THE NATIONAL BASKETBALL ASSOCIATION
01.2000 - 01.2007
  • Oversaw all research and communications functions for 1,200 employees of NBA's 13 global offices at company with $6.5 billion annual revenue stream
  • Oversaw and mentored staff of 13 people and multi million dollar annual budget
  • Served as league's senior writer, editor and style expert
  • Wrote and edited all written correspondence and presentations for senior staff, including Commissioner and President
  • Created all internal and external communications and speeches for NBA Commissioner David J. Stern and other senior executives
  • Collaborated with internal stakeholders to design strategies for messaging and communications.
  • Developed and maintained company's Marketing and Communications plans and weekly storylines and headlines for internal and global marketing and broadcast partners in more than 200 countries, as well as with more than 20 of the world's most successful companies, including Nike, McDonald's, American Express and Gatorade.

Director of Communication

COLUMBIA UNIVERSITY SCHOOL OF LAW
01.1994 - 01.2000
  • Senior advisor for Dean at one of the country's leading educational institutions
  • Served as spokesperson with media
  • Placed numerous stories in local, national and trade publications
  • Created and oversaw all internal and external communications.

Publications Editor

SARAH LAWRENCE COLLEGE
01.1989 - 01.1994
    • Developed and maintained editorial standards for content.
    • Set layouts and selected photos for stories to boost readership.
    • Generated and maintained style guides to encourage consistent quality of content.
    • Proofread, edited and evaluated final copy to verify content aligned with established guidelines.

Reporter

PATENT TRADER NEWSPAPER
01.1987 - 01.1989
  • Investigated important community issues and put together well-received reports.
  • Edited, proofread and fact-checked content for accuracy.
  • Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
  • Edited, proofread and fact-checked content for accuracy

Consultant

Self
01.1988 - Current
  • Clients have included Columbia University, Autism Connection of PA, Aspen Exteriors, Rodale Press, Oasis Recovery Center, The Crons Brand, Catholic Charities, Minyanville.com, Small Press Expo, Comic Arts, Brooklyn, Cartoon Crossroads Columbus.

Education

Fiction Writing

Columbia University in The City of New York
New York, NY
1999

Master of Arts - Fiction Writing

SARAH LAWRENCE COLLEGE
Bronxville, NY
05.1994

Bachelor of Arts - Literature

PACE UNIVERSITY
New York, NY
05.1986

Skills

  • Sales/Marketing/Public Relations/Branding
  • Strategic Communications
  • Internal Communications Digital/Social Media/SEO
  • Crisis Management
  • Lead Generation/Cold Calling/New business development
  • Writing and Editing
  • Promotional Campaigns/Website Copy
  • Thought Leadership
  • Team Member Development
  • Strategic Planning

Timeline

Director of Sales and Marketing

ELoop
07.2022 - Current

Chief Marketing Officer

DIGITAL MARKETING CAPTAIN
01.2020 - 06.2022

Partner

JESSE BEST GALLERY
01.2018 - 01.2019

Executive Director

THE TOONSEUM
01.2016 - 01.2018

Director of Digital Media

THE CRONS BRAND
01.2010 - 01.2012

Director of Marketing and Communications

CATHOLIC CHARITIES Of The ARCHDIOCESE Of New York
01.2008 - 01.2009

Senior Director of Communications & Marketing

THE NATIONAL BASKETBALL ASSOCIATION
01.2000 - 01.2007

Director of Communication

COLUMBIA UNIVERSITY SCHOOL OF LAW
01.1994 - 01.2000

Publications Editor

SARAH LAWRENCE COLLEGE
01.1989 - 01.1994

Consultant

Self
01.1988 - Current

Reporter

PATENT TRADER NEWSPAPER
01.1987 - 01.1989

Fiction Writing

Columbia University in The City of New York

Master of Arts - Fiction Writing

SARAH LAWRENCE COLLEGE

Bachelor of Arts - Literature

PACE UNIVERSITY
JOHN F. KELLY