Results-driven professional with over 25 years of experience in the beverage industry. Proven ability to identify opportunities, develop effective strategies, and implement successful tactics to meet objectives. Strong work ethic and adaptability complemented by exceptional interpersonal skills. Committed to tackling new challenges and driving organizational success.
Responsible for driving sales growth and distribution with key non-commercial customers by building relationships with key decision-makers to understand their evolving needs, and provide actionable, winning solutions.
Developed and implemented strategic plans to increase sales and distribution in QSR accounts.
Applied fact-based information (Nielsen, Mintel, Crest, Spectra) to identify, quantify, and prioritize key volume opportunities to achieve or exceed assigned KPIs; enhanced space, distribution, and displays for the Dr Pepper Snapple portfolio in the Convenience Channel.
Oversaw six independent bottlers, achieving sales of approximately 4.3 million cases for CSAB brands.
Collaborated with the Polar Beverage field sales team to develop and implement effective sales strategies to achieve volume objectives.