Accomplished Marketing Analyst skilled in achieving operational efficiency and increasing revenue in the financial services, health care and manufacturing industries. Business process improvement, data analysis and IT asset management.
Overview
38
38
years of professional experience
Work History
Marketing Analyst II
DialAmerica Marketing, Inc.
Mahwah, NJ
02.2007 - Current
Responsible for implementation and maintenance of inbound and outbound telemarketing campaigns on behalf of various client companies.
Identified "bottlenecks" and implemented new and improved processes and policies including but not limited to leveraging technology to reduce manual intervention and thus time spent getting programs up and running.
Led cross-functional teams to analyze and understand the operational impacts and opportunities of technology changes.
Create Macros in Microsoft Access to perform data manipulation to reduce potential for error and to facilitate the delegation of programs to subordinate in order to focus on process improvement.
Work with on site and offsite programmers to create TSR facing automations that are both efficient to navigate and accomplish the data capture goals of the program.
Part of team responsible for new technology integration, moving from antiquated proprietary scripting program to new more flexible platform.
Took mentorship role for subordinate to facilitate her advancement within organization.
Analyze leads to identify high performing segments for increased penetration and low performing segments for removal from calling universe.
Account Executive
DialAmerica Marketing, Inc.
NJ, 07675
04.2006 - 02.2007
Represented Client companies and managed the relationship with DialAmerica.
Presented campaign results daily and in periodic meetings with companies I worked with.
Worked to provide optimal results and to expand working relationships.
Onboarding of new clients by presenting client requirements and expectations to internal operations groups and ensuring that all parties were satisfied and objectives were clear.
Data Control Manager
ClientLogic
Clifton, NJ
03.2002 - 04.2006
Managed diverse team of 5 responsible for verifying data contained in daily production reports to ensure that client Service Level Agreements are met for accuracy and timeliness, and for delivering generated reports and files to clients and vendors. ·
Responsible for output of off-site print shop by ensuring all print files have been transferred properly to the print facility, and for monitoring quality and promptness of the mailings to our clients\' customers.·
Develop and implement client specific processes that streamline the verification of financial reports, credit card files, refund files, and third party collection files generated through daily New Enrollment and Update runs. ·
Research report data errors and communicate findings to Programming, Account Representatives, and Operational personnel.
Provide relevant historical data that can be useful in resolving such errors.
Perform reasonability checks to spot potential issues before they affect clients or customers.
Represented company in a successful nine month SAS 70 Audit performed by Price Waterhouse.
Various Positions
ClientLogic (formerly LCS Industries)
Clifton, NJ
06.1987 - 03.2002
Started as an Inventory Control Clerk working through High School and College culminating in being promoted to Balancing Department Manager.