John Lenington

As Lead Product Marketing Manager at AT&T, I was responsible for designing, developing, and implementing comprehensive launch strategies and marketing programs for various products and services within the AT&T portfolio. Key responsibilities included:

• Acted as the product owner throughout the product life cycle, ensuring consistency with overall marketing and corporate strategy
• Conducted multi-year product planning to make informed product life-cycle decisions, achieve product performance, revenue, market share, and profitability objectives
• Identified, monitored, and analyzed internal and external performance parameters, including financials, market share, and competitive landscape, to modify product features and identify new use cases
• Provided ongoing product surveillance and managed established products to meet financial objectives, ensuring revenue attainment and profitability
• Led cross-functional teams in delivering marketing initiatives and resolving challenges as required
• Regularly communicated product strategies and plans to leadership
• Acted as a team lead when needed, providing guidance to less experienced professionals
• Gained a reputation as an expert within the discipline.

Accomplishments:

• Successfully led cross-functional teams, fostering collaboration between marketing, product development, and sales departments to achieve key milestones and drive innovation.
• Spearheaded complex projects, such as Localized Marketing Initiatives, by defining objectives, establishing timelines, and managing resources, resulting in on-time delivery and a 24% increase in sales over a 4-month period.
• Implemented cost-saving measures in marketing initiatives, optimizing the budget and achieving $70K in cost reductions for each quarter of 2023, without compromising effectiveness.
• Built and maintained strong relationships with key stakeholders, resulting in improved communication, alignment of objectives, and successful project outcomes.
• Proactively identified and resolved challenges, including the facilitation of new internal tools for sellers, leading to smoother operations, 60% reduction in manual research time, and improved team morale.
• Communicated the organization's vision, objectives, and progress to cross-functional teams, ensuring a clear understanding and commitment to strategic goals.

Honors: AT&T Connection Award (x4); Company Culture Pillars Represented: Win as One (x3) & Move Faster (x1)

As a Sales Program Execution Lead, my primary role was to develop product, sales process, and operational changes in support of new or existing sales programs. Key responsibilities included:

• Developed product, sales process, and operational changes to enhance the effectiveness of sales programs
• Advised, educated, and trained the sales force on new products, accessories, service features, and pricing plans, ensuring they were well-equipped to drive sales success
• Conducted store visits to evaluate sales staff needs, reinforcing their sales skills, implementing improved methods and procedures, and performing scheduled operational audits to maintain operational excellence.

Accomplishments:

• Led the successful execution of sales programs, resulting in consistent revenue growth and achieving or exceeding quarterly and annual sales targets.
• Facilitated collaboration between sales, marketing, and product teams to ensure seamless program execution, fostering alignment and a unified customer experience.
• Enhanced customer satisfaction by aligning sales programs with customer needs and preferences, leading to improved feedback and 12% increase in willingness to recommend.
• Leveraged data analytics to identify customer trends and preferences, driving program customization that led to 33% higher conversion rates and customer engagement.
• Established and monitored key performance metrics for sales programs, consistently meeting or exceeding goals, and providing regular performance updates to senior management.

Honors: Quarterly Top Operations Performer (x3), Trophy Club Sales Ops Winner (x2), Management Development Program Graduate (Top 1% of Company), Service Excellence Award Winner (5% of employees received based on colleague nominations), and Vice President of Hacemos Employee Resource Group.

Oversees the overall daily operation of a retail store. Responsibilities include supervising store employees, coaching and developing employees to succeed, hiring, firing, discipline, staffing, and scheduling of employees. Manages store to ensure that it meets sales performance and profitability criteria. Oversees the maintenance of inventories at adequate levels, directs the promotion of sales, and supervises the maintenance of the appearance of the store. Completes accounting and reports associated with cash receipts and prices.

Accomplishments:

• Directed a high-performing retail team, consistently achieving or exceeding sales targets, and implementing strategies that resulted in a consistent 10% increase in revenue year over year
• Mentored and coached a diverse team, resulting in an 86% reduced turnover rates, and improvement in staff productivity and morale
• Enhanced customer satisfaction by developing and implementing initiatives that catered to customer needs and preferences, leading to increased repeat business and improved feedback
• Managed and optimized the store's budget, effectively controlling expenses while ensuring a high level of customer service and product quality
• Implemented process improvements to streamline store operations, reducing costs, and improving workflow efficiency, resulting in a 100% passing yearly audit score.

Honors: Quarterly Top Sales Performer (x6), Summit Award Winner (given to top 3% - Yearly)